{"id":13657,"date":"2015-12-02T00:00:00","date_gmt":"2015-12-02T00:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/report-new-formula-business-innovation\/"},"modified":"2015-12-02T00:00:00","modified_gmt":"2015-12-02T00:00:00","slug":"report-new-formula-business-innovation","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/report-new-formula-business-innovation\/","title":{"rendered":"REPORT SUMMARY: Edelman’s New Formula for Business Innovation"},"content":{"rendered":"
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Business innovation is a major focus for all companies. But how can you ensure that the changes you’re making, from new processes to new products, are being received how you want them to be?<\/p>\n

According to this 2015 report by Edelman<\/a>, the answer is age-old: build trust<\/strong>. Findings were pulled together from a survey of over 33,000 industry professionals around the world. Edelman examined how companies can build trust with consumers and prospects, and the specific attributes that boost trustworthiness in products, services, and organizations overall. And, understanding how your company is currently perceived by the market is crucial to figuring out how to organize business innovation efforts going forward.
\nKey Drivers and Actions<\/strong>
\nThe report highlights five “performance clusters” that businesses should focus on: integrity, engagement, products and services, purpose, and operations. Of these, data suggests that the best opportunities for brands to build trust in their business innovation efforts exist at the intersection of integrity and engagement.<\/p>\n

\"edelman <\/p>\n

How can your business take advantage and demonstrate trustworthiness? Based on companies that perform well in these areas typically:<\/p>\n