{"id":1364,"date":"2016-01-26T09:00:20","date_gmt":"2016-01-26T09:00:20","guid":{"rendered":"https:\/\/blog.planview.com\/?p=1364"},"modified":"2017-12-14T14:25:24","modified_gmt":"2017-12-14T20:25:24","slug":"combining-agile-marketing-project-collaboration","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/combining-agile-marketing-project-collaboration\/","title":{"rendered":"Combining Agile Marketing and Project Collaboration"},"content":{"rendered":"

Whether launching a new product or nailing down all the deliverables for a customer conference, marketing professionals are managing multiple projects<\/a> for spreadsheets and emails to continue to be efficient. As a marketer myself, I can relate to the struggle. In the past, I have coordinated events and have often compared it to herding cats. There are multiple people involved including sponsors, speakers, event staff, vendors\u2026 plus all the logistics that need to be coordinated and communicated\u2014everyone has their part to play in making it a success. I have found, for peak organizational performance everyone involved must collaborate in a way that doesn\u2019t bog them down or distract from their work (you know, the other marketing projects that run in tandem). Events certainly push email and spreadsheets to beyond their limits. That’s where\u00a0combining agile marketing and project collaboration can make a difference.<\/p>\n

The question is, how do you go about choosing the right technology when connecting people across the hall with those across the continent? For starters, I think it must be easy to use so everyone can benefit from the entire group\u2019s knowledge and interaction<\/a>.<\/p>\n

If you are a marketer like me, you will relate to the scenarios outlined in Jason Morio<\/a>\u2019s latest blog on Project Lab titled Four Marketing Use Cases for Project Collaboration: Improving Organizational Performance: Project Delivery, Efficiency, and Agility<\/a><\/strong> and how project collaboration can help answer these questions:<\/p>\n

\"White<\/a><\/p>\n