{"id":10960,"date":"2019-12-12T12:41:00","date_gmt":"2019-12-12T18:41:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=10960"},"modified":"2019-10-30T09:31:19","modified_gmt":"2019-10-30T14:31:19","slug":"why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500\/","title":{"rendered":"Why Enterprises Are Failing: A Look Inside Trends Affecting the S&#038;P 500"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11248 aligncenter\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/12\/Why-Enterprises-Are-Failing_A-Look-Inside-Trends-Affecting-the-SP-500.png\" alt=\"Why-Enterprises-Are-Failing_A-Look-Inside-Trends-Affecting-the-S&amp;P-500\" width=\"917\" height=\"516\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/12\/Why-Enterprises-Are-Failing_A-Look-Inside-Trends-Affecting-the-SP-500.png 800w, https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/12\/Why-Enterprises-Are-Failing_A-Look-Inside-Trends-Affecting-the-SP-500-300x169.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/12\/Why-Enterprises-Are-Failing_A-Look-Inside-Trends-Affecting-the-SP-500-768x432.png 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/12\/Why-Enterprises-Are-Failing_A-Look-Inside-Trends-Affecting-the-SP-500-750x422.png 750w\" sizes=\"auto, (max-width: 917px) 100vw, 917px\" \/><\/p>\n<p>By 2027, according to research by <a title=\"\" href=\"https:\/\/www.innosight.com\/wp-content\/uploads\/2017\/11\/Innosight-Corporate-Longevity-2018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Innosight<\/a>, the average lifespan of an S&amp;P 500 company is expected to be just 12 years, exactly half of what it was only a few years ago (24 years in 2016). This shrinking lifespan is caused by a number of factors\u2014record private equity activity, a robust M&amp;A market, and the growth of \u201cunicorn\u201d startups with billion-dollar valuations, to name a few. Rapidly evolving technology and economic shocks, led by geopolitical forces, are also at play, which are largely outside of the control of enterprise leaders.<\/p>\n<p>But frequently, it\u2019s not external factors, but a failure to recognize or respond to them internally, that contributes to the fall of the modern enterprise. The business landscape is littered with cautionary tales of once-untouchable enterprises that failed suddenly, and swiftly: Blockbuster, Kodak, and Yahoo to name a few. What went wrong? A lack of innovation, certainly. But perhaps even more importantly was an unwillingness to evolve internal processes enough to impact time-to-market and customer or market demands.<\/p>\n<p>Blockbuster never saw Netflix coming. By the time it began experimenting with streaming services, it was too late. In 2012, when Kodak went bankrupt, it was still focused on photo printing. Just a few months before, Facebook had bought Instagram for $1 billion\u2014a clear sign that the direction of the market for sharing photos was moving online.<\/p>\n<p>At the current rate, nearly half of the S&amp;P 500 companies will be replaced over the next decade. No one is safe from the forces of disruption. Retailers have already been heavily hit, a trend which is expected to continue, but there are also strong indicators of disruption in financial services, healthcare, energy, travel, and real estate.<\/p>\n<p>Given the imperative for change, why are so many enterprises reluctant to do so? The reasons, which we\u2019ll explain in this post, vary but each of them speaks to an overall need for a change in how enterprises operate at their core. Dual transformation\u2014an approach for making the core business more resilient while at the same time pursuing a strategy to drive tomorrow\u2019s growth\u2014is a job for which <a title=\"\" href=https:\/\/www.planview.com\/products-solutions\/solutions\/enterprise-agile-planning\/ target=\"_blank\" rel=\"noopener noreferrer\">Lean and Agile<\/a> are purpose-built. You can read more about that in our eBook, <a title=\"\" href=\"https:\/\/info.planview.com\/5-lean-agile-culture-shifts-_ebook_lad_en_reg.html\" target=\"_blank\" rel=\"noopener noreferrer\">5 Lean-Agile Culture Shifts to Achieve and Sustain Organizational Agility<\/a>. In this post, we\u2019ll discuss trends driving the shrinking lifespan of the S&amp;P 500, to help you get ahead.<\/p>\n<p><a href=\"https:\/\/info.planview.com\/5-lean-agile-culture-shifts-_ebook_lad_en_reg.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11244\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/12\/planview-5-lean-agile-shifts-750x200-BLOG.jpg\" alt=\"\" width=\"840\" height=\"224\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/12\/planview-5-lean-agile-shifts-750x200-BLOG.jpg 750w, https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/12\/planview-5-lean-agile-shifts-750x200-BLOG-300x80.jpg 300w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500\/#The_Confidence_Bubble\" >The Confidence Bubble<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500\/#Reluctance_from_the_Top\" >Reluctance from the Top<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500\/#Not_Enough_Focus_on_Shifting_Consumer_Behaviors\" >Not Enough Focus on Shifting Consumer Behaviors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500\/#Failure_to_Embrace_Dual_Transformation\" >Failure to Embrace Dual Transformation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500\/#Embrace_Transformation\" >Embrace Transformation<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Confidence_Bubble\"><\/span>The Confidence Bubble<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While many of the S&amp;P\u2019s newest additions are better, smarter versions of the companies they\u2019ve replaced\u2014like Facebook replacing Yahoo! \u2014others are creating categories of their own. These companies are creating entirely new products and business models, and\/or serving entirely new customers: Airbnb is a great example of this, with nearly 100 million room nights booked each year. It\u2019s difficult to say exactly what industry Airbnb is disrupting, but it\u2019s obvious that the new type of customer Airbnb has found (homeowners looking to rent their spaces short-term) was already there, waiting for a company to meet its needs.<\/p>\n<p>While 80% of enterprise executives agree that their company needs to transform their core offerings or business model in response to rapidly changing markets, their reasons why are telling: 55% of executives surveyed said that their greatest competition in the next 5 years would come from within their industry. This means that over half of executives seem to underestimate the threat of true disruption from outside\/new players.<\/p>\n<p>The firm\u2019s research also points to the fact that executives are downplaying the threat that digital technologies and artificial intelligence will have on their businesses.<\/p>\n<p><a title=\"\" href=\"https:\/\/www.innosight.com\/wp-content\/uploads\/2017\/11\/Innosight-Corporate-Longevity-2018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Innosight<\/a> refers to this blind spot as a \u201cconfidence bubble\u201d, overconfidence in their company\u2019s preparedness for change, coupled with a lack of investment in those activities that would prepare it for disruption.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reluctance_from_the_Top\"><\/span>Reluctance from the Top<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When asked what factors present the greatest threat to their transformations, two factors are seen as the greatest threats:<\/p>\n<ul>\n<li>Finding and retaining the right talent<\/li>\n<li>Day-to-day decisions across functions undermine stated strategy<\/li>\n<\/ul>\n<p>76% of executives say that finding and retaining the right talent is a moderate to major obstacle, while 69% point to \u201cshadow strategy\u201d \u2014where day-to-day decisions undermine the stated strategy. Ultimately, these two factors are closely linked: In order to execute long-term strategic objectives, executives need the ability to align the efforts of individuals across the organization around those strategies. They need to be able to rely on the right people to stay focused on both the present and the future.<\/p>\n<p>And change, of course, is not easy. Often, the type of leadership required to embrace dual transformation (or Lean-Agile transformation, as it were), is quite different than that which has been taught in enterprises for the past 100 years.<\/p>\n<p>Notably, over 50% of executives cited a \u201clack of governance system adapted to core, adjacencies, and new growth\u201d as a major or moderate obstacle. It seems as though reluctance from the top to adapt to transformation, might actually be a symptom of a more systemic need for transformation from the inside out.<\/p>\n<p><a href=\"https:\/\/info.planview.com\/lean-agile-culture-shift-_ebook_lad_en_reg.html?_ga=2.70617237.460267401.1568207745-671993521.1537802215\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11247\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/12\/planview-why-lean-agile-blog-750x200.jpg\" alt=\"\" width=\"859\" height=\"229\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/12\/planview-why-lean-agile-blog-750x200.jpg 750w, https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/12\/planview-why-lean-agile-blog-750x200-300x80.jpg 300w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Not_Enough_Focus_on_Shifting_Consumer_Behaviors\"><\/span>Not Enough Focus on Shifting Consumer Behaviors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Kodak example above is a perfect case study in what happens when companies fail to recognize and adapt to shifts in consumer behaviors. There\u2019s great danger in assuming that the behaviors of people today won\u2019t change\u2014and quickly at that. \u201cPeople will always want to (insert your core business here),\u201d is an assumption that no company can afford to make.<\/p>\n<p>Luckily, most companies seem to recognize changing customer needs as a threat to their business (68% of executives agreed that these changes were \u2018very\u2019 or \u2018somewhat\u2019 threatening). While it\u2019d be impossible to adopt a true \u201cask and you shall receive\u201d approach to customer requests, it\u2019s imperative that enterprises systemically keep a figurative finger on the pulse of what their customers want, both today and in the future.<\/p>\n<p>Lean-Agile transformation can help organizations stay on the pulse of what\u2019s next\u2014while maintaining a more accurate picture of what customers need right now.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Failure_to_Embrace_Dual_Transformation\"><\/span>Failure to Embrace Dual Transformation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The office supply store Staples provides an even more recent example of what happens when companies fail to prepare for the future by embracing dual transformation. Since the late 1990s, Staples has been devoting resources to developing online sales and delivery, and rightfully so: In 2016, online sales represented over 60% of its $18.2 billion in sales. However, while developing its e-commerce capabilities, the office supply giant failed to evolve its core business model. The company has shuttered brick-and-mortar locations at an increasing rate since 2011, and with its share price in decline, agreed to a private equity deal in 2017 and thus delisted itself as a public company.<\/p>\n<p>As Staples and countless other retailers have shown, simply trying to replace store revenue with online sales is not enough to circumvent disruption. A better example to look towards is Amazon, which has developed from an online book store, to a one-stop shop for nearly anything, while also developing its Amazon Web Services into a $10 billion behemoth.<\/p>\n<p>In order to survive, companies need to discover new growth opportunities outside the core business, while promoting stability and sustainability through a focus on customer needs.<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Embrace_Transformation\"><\/span>Embrace Transformation<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>To learn how to embrace transformation in your organization and how to overcome the most common challenges, read the \u201c<a title=\"\" href=\"https:\/\/info.planview.com\/5-lean-agile-culture-shifts-_ebook_lad_en_reg.html\" target=\"_blank\" rel=\"noopener noreferrer\">5 Lean-Agile Culture Shifts to Achieve and Sustain Organizational Agility<\/a>\u201d eBook.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By 2027, according to research by Innosight, the average lifespan of an S&amp;P 500 company is expected to be just 12 years, exactly half of what it was only a few years ago (24 years in 2016). This shrinking lifespan is caused by a number of factors\u2014record private equity activity, a robust M&amp;A market, and&#8230;<\/p>\n","protected":false},"author":136,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[521],"tags":[],"class_list":["post-10960","post","type-post","status-publish","format-standard","hentry","category-lean-agile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Look Inside Trends Affecting the S&amp;P 500 - Blog | Planview<\/title>\n<meta name=\"description\" content=\"By 2027, according to research by Innosight, the average lifespan of an S&amp;P 500 company is expected to be just 12 years, half of what it was in 2016.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Enterprises Are Failing: A Look Inside Trends Affecting the S&amp;P 500\" \/>\n<meta property=\"og:description\" content=\"By 2027, according to research by Innosight, the average lifespan of an S&amp;P 500 company is expected to be just 12 years, half of what it was in 2016.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-12T18:41:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/12\/Why-Enterprises-Are-Failing_A-Look-Inside-Trends-Affecting-the-SP-500.png\" \/>\n<meta name=\"author\" content=\"Brook Appelbaum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brook Appelbaum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.planview.com\/why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500\/\"},\"author\":{\"name\":\"Brook Appelbaum\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/a188964a3dc512a9f4cf51ed4b6dfe57\"},\"headline\":\"Why Enterprises Are Failing: A Look Inside Trends Affecting the S&#038;P 500\",\"datePublished\":\"2019-12-12T18:41:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500\/\"},\"wordCount\":1233,\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/12\/Why-Enterprises-Are-Failing_A-Look-Inside-Trends-Affecting-the-SP-500.png\",\"articleSection\":[\"Enterprise Agile Planning\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.planview.com\/why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500\/\",\"url\":\"https:\/\/blog.planview.com\/why-enterprises-are-failing-a-look-inside-trends-affecting-the-sp-500\/\",\"name\":\"A Look Inside Trends Affecting the S&P 500 - 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