{"id":4030,"date":"2016-12-08T09:00:00","date_gmt":"2016-12-08T15:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=4030"},"modified":"2017-12-14T17:33:49","modified_gmt":"2017-12-14T23:33:49","slug":"redefining-outcomes-and-their-relationship-to-strategic-ppm","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/redefining-outcomes-and-their-relationship-to-strategic-ppm\/","title":{"rendered":"What Do You Manage? Redefining Outcomes and Their Relationship to Strategic PPM"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/redefining-outcomes-and-their-relationship-to-strategic-ppm\/#What_Do_You_Manage_When_You_Are_Managing_a_Product_or_Service_Outcomes\" >What Do You Manage When You Are Managing a Product or Service? Outcomes.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/redefining-outcomes-and-their-relationship-to-strategic-ppm\/#Why_Outcomes_Matter_Strategic_PPM\" >Why Outcomes Matter: Strategic PPM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/redefining-outcomes-and-their-relationship-to-strategic-ppm\/#Whats_Next\" >What\u2019s Next<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Do_You_Manage_When_You_Are_Managing_a_Product_or_Service_Outcomes\"><\/span><strong>What Do You Manage When You Are Managing a Product or Service? Outcomes.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Organizations are currently focused on the big three strategies: growth, innovation, and customer experience. Whether they are outlined in annual reports or the result of multiple surveys about what\u2019s top of mind for executives, it\u2019s just about guaranteed to roll up to those three areas. Organizations may break them down into unique initiatives that make sense for their industries, markets, and customers, but by and large, they are all <a href=\"https:\/\/blog.planview.com\/managing-craziness-change-portfolio-management\/\">focused on the same strategies<\/a>.<\/p>\n<p>While executives are outlining these strategies, they aren\u2019t the ones actually planning or executing on them. Strategy is driven by application, product, and service managers who then create programs to plan and manage how to take an existing product to grow a market, innovate on a service, and create applications that improve customer experience. It often starts with products, applications, or services, which Planview has termed <strong><em>outcomes<\/em><\/strong>. [Patrick Tickle, recently posted a great blog about how <a title=\"Blog: Outcomes are different\" href=\"https:\/\/blog.planview.com\/outcomes-are-different-deliver-products-and-services-that-matter\/\" target=\"_blank\" rel=\"noopener\">outcomes are one of eight disruptive forces creating real challenges for organizations &#8211; read the blog now<\/a>.]<\/p>\n<p>Whether you call programs \u201cstrategic initiatives\u201d, \u201cprograms\u201d, or \u201clarge projects\u201d, they are often planned and managed by leaders within your organization who can handle the complexity of executing something that is strategic and often spans the organization. Good program managers frequently handle the vision set by product, application, and service managers; they have the ability to break down barriers created by a siloed organization and manage the conflicting priorities that arise as this happens. Ineffective portfolio management results in failed growth, innovation, and improve customer experience strategies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Outcomes_Matter_Strategic_PPM\"><\/span><strong>Why Outcomes Matter: Strategic PPM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We live in a more connected world. I\u2019m not referring to just individual connectivity but rather the enterprise connectivity. The lines between products and applications are blurred. And if they aren\u2019t, they are at least connected. Customer applications and products are connected to back-office systems, resulting in connected processes across what are traditionally considered separate functions. The more connected we become, the more we must break down traditional organizational silos to manage and deliver not just individual projects, programs, but portfolios.<\/p>\n<p>This requires a more \u201coutcome-focused\u201d approach to planning and managing the applications, products, and services. These outcomes are used to not only run daily business operations but will need to be expanded and improved upon to strategically grow and stay competitive in the marketplace.<\/p>\n<p>Outcome roadmaps are the key to driving strategy by creating programs that offer solutions for the organization to grow, innovate, and improve customer experience. Product, application, and service managers need to think strategically about their markets, customers, and processes to create plans accordingly.<\/p>\n<p>The idea of starting with an outcome roadmap allows the key people in the organization to set a vision and start with the \u201cWhat\u201d \u2013 what needs to be done to drive strategy. Program managers can then work across the organization to break that down into the \u201cHow\u201d \u2013 how it needs to be executed and involving the right people at the right time regardless of methodology or area of the organization.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_Next\"><\/span><strong>What\u2019s Next<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That was a lot of ground to cover! I think you\u2019ll agree: calling what you manage \u201coutcomes\u201d is not just a semantic change, but a shift to recognize the reality we are all operating in and what\u2019s required to bring what we do to market.<\/p>\n<p>In my next post, I\u2019ll share how this plays out in the real world with an interesting customer use case that illustrates the power of outcome roadmaps.<\/p>\n<p>Until then, please let me know your take: is your enterprise more connected? Are the lines between products and services blurring? How are you managing outcomes today? Share <em>your<\/em> real-world experiences by leaving a comment below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Do You Manage When You Are Managing a Product or Service? Outcomes. Organizations are currently focused on the big three strategies: growth, innovation, and customer experience. Whether they are outlined in annual reports or the result of multiple surveys about what\u2019s top of mind for executives, it\u2019s just about guaranteed to roll up to&#8230;<\/p>\n","protected":false},"author":53,"featured_media":4033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[478,477],"tags":[499,500],"class_list":["post-4030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products","category-vision-trends","tag-outcomes","tag-roadmaps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Managing a Product or Service: Outcomes - Blog | Planview<\/title>\n<meta name=\"description\" content=\"Outcomes are the products, applications, or services you deliver. 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