{"id":24688,"date":"2025-08-19T10:20:00","date_gmt":"2025-08-19T15:20:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=24688"},"modified":"2025-08-21T17:30:25","modified_gmt":"2025-08-21T22:30:25","slug":"buy-in-new-prioritization-process","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/buy-in-new-prioritization-process\/","title":{"rendered":"How to Get Buy-In On Standardizing New Product Prioritization"},"content":{"rendered":"\n<p>Even the most data-driven prioritization framework is worthless if your organization doesn&#8217;t use it. While executives typically understand the need for better prioritization, resistance often stems from organizational complexity and competing departmental interests.<\/p>\n\n\n\n<p>This fourth installment in our five-part series on standardizing new product development prioritization builds on our previous discussions of data foundations and analysis methods.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/08\/buy-in_pyramid.png\" alt=\"\" class=\"wp-image-24907\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/08\/buy-in_pyramid.png 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/08\/buy-in_pyramid-300x164.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/08\/buy-in_pyramid-150x82.png 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/08\/buy-in_pyramid-768x420.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>For Garry&#8217;s Robots, our fictional cleaning robot manufacturer, the challenge has evolved. Their leadership team agrees that prioritization is essential, but each department interprets this differently\u2014engineering prioritizes technical excellence, marketing wants faster launches, and finance focuses on margins. Without alignment, they risk reverting to their old ways of decision-making.<\/p>\n\n\n\n<p>This post focuses on the critical <strong><em>catalyst<\/em> <\/strong>of our framework: securing organization-wide buy-in that transforms your prioritization process from a good idea into a competitive advantage.<\/p>\n\n\n\n<p>To help organizations, and more specifically, prioritization \u201cchampions,\u201d expertly navigate these challenges, this blog focuses on three areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The sources of organizational resistance<\/li>\n\n\n\n<li>How to build cross-functional support for a prioritization process<\/li>\n\n\n\n<li>How to demonstrate the enterprise-wide value of standardized prioritization<\/li>\n<\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/buy-in-new-prioritization-process\/#Why_Organizations_Resist_Standardized_Prioritization_Processes\" >Why Organizations Resist Standardized Prioritization Processes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/buy-in-new-prioritization-process\/#The_Enterprise-Wide_Cost_of_Fragmented_Prioritization\" >The Enterprise-Wide Cost of Fragmented Prioritization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/buy-in-new-prioritization-process\/#Building_Cross-Functional_Support\" >Building Cross-Functional Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/buy-in-new-prioritization-process\/#Proving_Value_Through_Visible_Wins\" >Proving Value Through Visible Wins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/buy-in-new-prioritization-process\/#Next_Steps\" >Next Steps<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-why-organizations-resist-standardized-prioritization-processes\"><span class=\"ez-toc-section\" id=\"Why_Organizations_Resist_Standardized_Prioritization_Processes\"><\/span><strong>Why Organizations Resist Standardized Prioritization Processes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cross-departmental collaboration is essential for effective prioritization. However, legacy systems (and legacy attitudes) often get in the way of organization-wide agreement. When Garry&#8217;s Robots attempted to implement their new prioritization framework, they encountered four common barriers:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><strong>Functional silos and incompatible incentives.<\/strong> Each function optimizes for different outcomes\u2014R&amp;D for IP, operations for efficiency, finance for margin.<\/li>\n\n\n\n<li><strong>&#8220;Not invented here&#8221; resistance.<\/strong> Teams feel ownership over their way of working and are reluctant to adopt something they didn\u2019t help design.<\/li>\n\n\n\n<li><strong>Legacy decision rights.<\/strong> Historically, the product team at Garry\u2019s had the final say on which projects to adopt. Other voices, like customer support and quality assurance, were underrepresented.<\/li>\n\n\n\n<li><strong>Fear of exposure.<\/strong> Leaders may worry that shared visibility into resource use might raise uncomfortable questions.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In some sectors, change is no longer optional. Climate regulations like the EU Green Deal are forcing prioritization changes. Organizations such as Patagonia have succeeded by aligning sustainability metrics across departments, turning potential resistance into momentum..<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-enterprise-wide-cost-of-fragmented-prioritization\"><span class=\"ez-toc-section\" id=\"The_Enterprise-Wide_Cost_of_Fragmented_Prioritization\"><\/span><strong>The Enterprise-Wide Cost of Fragmented Prioritization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When organizations do not align around a standardized prioritization process, execution slows and value erodes. The costs compound across functions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Duplicate efforts.<\/strong> Without shared visibility, departments may pursue similar initiatives, unaware of each other\u2019s work.<\/li>\n\n\n\n<li><strong>Misallocated resources.<\/strong> Time and funding go to projects with low return or poor strategic fit.<\/li>\n\n\n\n<li><strong>Cascading delays.<\/strong> Unforeseen dependencies and poor coordination increase projects\u2019 idle time.<\/li>\n\n\n\n<li><strong>Inflexibility.<\/strong> Cumbersome planning processes make it hard to adapt to changing market conditions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-cross-functional-support\"><span class=\"ez-toc-section\" id=\"Building_Cross-Functional_Support\"><\/span><strong>Building Cross-Functional Support<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At Garry&#8217;s Robots, a senior product manager stepped into the role of prioritization champion, facilitating cross-functional meetings and addressing concerns from various departments. This dedicated champion role was crucial for maintaining momentum and mediating between competing interests.<\/p>\n\n\n\n<p>In concert with their efforts, Garry\u2019s Robots has decided to take the following three steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><strong>Mapping the stakeholder ecosystem. <\/strong>Garry\u2019s Robots identified all groups affected by prioritization changes, including less obvious ones like the tools team, customer support, and quality assurance.<\/li>\n\n\n\n<li><strong>Demonstrating the benefits for each department. <\/strong>Garry\u2019s Robots\u2019 leaders showed each team how standardized prioritization would benefit <em>them<\/em>.<\/li>\n\n\n\n<li><strong>Creating shared ownership.<\/strong> Garry\u2019s Robots implemented a system of cross-functional governance to improve cohesion and promote joint responsibility for prioritization decisions.<\/li>\n<\/ol>\n\n\n\n<p>Success stories abound: a healthcare company launched 50% more innovations and increased portfolio margins by 20% through centralized prioritization, while an industrial equipment manufacturer redirected 20% of engineering spend to higher-impact initiatives by establishing shared evaluation criteria.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/08\/PD-Prioritization-4_Benefits-Map.png\" alt=\"\" class=\"wp-image-24926\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/08\/PD-Prioritization-4_Benefits-Map.png 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/08\/PD-Prioritization-4_Benefits-Map-300x164.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/08\/PD-Prioritization-4_Benefits-Map-150x82.png 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/08\/PD-Prioritization-4_Benefits-Map-768x420.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-proving-value-through-visible-wins\"><span class=\"ez-toc-section\" id=\"Proving_Value_Through_Visible_Wins\"><\/span><strong>Proving Value Through Visible Wins<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Results garner buy-in. When prioritization champions can quickly tap into performance data related to OKRs before and after implementing a new process, they can more readily communicate the impact and boost confidence in the system.<\/p>\n\n\n\n<p>At Garry\u2019s Robots, different departments respond to different metrics. Thus, they tailored presentations on prioritization to their audience. They showed engineering teams how standardized prioritization would reduce rework, the marketing team how it would prevent launch delays, and the finance team how it would improve capital efficiency.<\/p>\n\n\n\n<div class=\"prioritization-tips-callout\" style=\"background-color: #f5f5f5; border-left: 4px solid #0073aa; padding: 20px; margin: 20px 0; border-radius: 4px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1);\">\n    <h4 style=\"margin-top: 0; color: #0073aa;\">Tips for Building a Prioritization-focused Culture<\/h4>\n    <ul style=\"margin-bottom: 0; padding-left: 20px;\">\n        <li>Establish consistent language and practices across teams<\/li>\n        <li>Recognize teams that successfully use data-driven prioritization<\/li>\n        <li>Include prioritization effectiveness in project reviews and learnings<\/li>\n    <\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-next-steps\"><span class=\"ez-toc-section\" id=\"Next_Steps\"><\/span><strong>Next Steps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Organizational buy-in does not come from top-down mandates. It grows when teams share ownership and witness results.<\/p>\n\n\n\n<p>You can start right away by creating a simple matrix showing how improved prioritization addresses the top three goals of each key department in your organization. This exercise will clarify alignment gaps and open the door to more targeted discussions.<\/p>\n\n\n\n<!-- Inline CTA Box -->\n<div style=\"background-color: #F5F5F5; border-radius: 8px; padding: 30px; margin: 30px 0; box-shadow: 0 3px 10px rgba(0, 0, 0, 0.1); border: 1px solid #eaeaea; text-align: center;\">\n  <h3 style=\"color: #333; margin-top: 0; font-size: 22px; margin-bottom: 15px;\">Download the Full ebook: &#8220;How to Prioritize New Product Development Projects&#8221;<\/h3>\n  <p style=\"color: #555; font-size: 16px; line-height: 1.6; margin-bottom: 15px;\">Learn how to secure organization-wide buy-in for your prioritization framework and transform fragmented decision-making into a unified competitive advantage.<\/p>\n  <div style=\"text-align: center;\">\n    <a href=\"https:\/\/info.planview.com\/How-to-Prioritize-New-Product-Development-Projects-_ebook_pi_en_reg.html?utm_medium=blog&#038;utm_campaign=pv_pi_pd_dga_ww_x_us_en&#038;utm_content=organizational-buy-in_ebook\" style=\"display: inline-block; background-color: #527A8E; color: white; padding: 12px 30px; text-decoration: none; border-radius: 4px; font-weight: bold;\">Download Now<\/a>\n  <\/div>\n<\/div>\n\n\n\n<p><strong><em>In our next and final blog, we\u2019ll examine common pitfalls of standardized prioritization and show how your organization can avoid them.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even the most data-driven prioritization framework is worthless if your organization doesn&#8217;t use it. While executives typically understand the need for better prioritization, resistance often stems from organizational complexity and competing departmental interests. This fourth installment in our five-part series on standardizing new product development prioritization builds on our previous discussions of data foundations and&#8230;<\/p>\n","protected":false},"author":212,"featured_media":24927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[36],"tags":[],"class_list":["post-24688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Get Buy-In On Standardizing New Product Prioritization - Planview Blog<\/title>\n<meta name=\"description\" content=\"In part four of our five-part series, discover how to overcome resistance and drive organization-wide adoption for standardized new product prioritization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/buy-in-new-prioritization-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Buy-In On Standardizing New Product Prioritization\" \/>\n<meta property=\"og:description\" content=\"In part four of our five-part series, discover how to overcome resistance and drive organization-wide adoption for standardized new product prioritization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/buy-in-new-prioritization-process\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-19T15:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T22:30:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/08\/New-Prod-Prioritization-4-01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"890\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jeffrey Yeager\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeffrey Yeager\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.planview.com\/buy-in-new-prioritization-process\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/buy-in-new-prioritization-process\/\"},\"author\":{\"name\":\"Jeffrey Yeager\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/d6f8be01621b109ee73cee4a7f75e32b\"},\"headline\":\"How to Get Buy-In On Standardizing New Product Prioritization\",\"datePublished\":\"2025-08-19T15:20:00+00:00\",\"dateModified\":\"2025-08-21T22:30:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/buy-in-new-prioritization-process\/\"},\"wordCount\":819,\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/buy-in-new-prioritization-process\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/08\/New-Prod-Prioritization-4-01.png\",\"articleSection\":[\"Product Portfolio Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.planview.com\/buy-in-new-prioritization-process\/\",\"url\":\"https:\/\/blog.planview.com\/buy-in-new-prioritization-process\/\",\"name\":\"How to Get Buy-In On Standardizing New Product Prioritization - 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