{"id":23859,"date":"2024-12-06T15:52:03","date_gmt":"2024-12-06T21:52:03","guid":{"rendered":"https:\/\/blog.planview.com\/?p=23859"},"modified":"2024-12-09T12:11:12","modified_gmt":"2024-12-09T18:11:12","slug":"8-roadblocks-in-the-project-to-product-journey-you-might-be-facing","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/8-roadblocks-in-the-project-to-product-journey-you-might-be-facing\/","title":{"rendered":"8 Roadblocks in the Project to Product Journey You Might Be Facing"},"content":{"rendered":"\n<p>Elite organizations are <a href=\"https:\/\/blog.planview.com\/why-product-operating-models-increase-success-insights-from-mckinsey-company\/\">proving the power<\/a> of the product operating model.<\/p>\n\n\n\n<p>They\u2019re shifting from time- and resource-wasting project-based work to value-focused product-oriented work, which enables them to improve operational efficiency, customer centricity, delivery speed, and other objectives.<\/p>\n\n\n\n<p>But just like any journey, the project-to-product shift comes with challenges.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In fact, only 3% of survey respondents said nothing stands in the way of their transformation, according to Planview\u2019s <a href=\"https:\/\/info.planview.com\/project-to-product-state-of-the-industry-_report_vsm_en_reg.html\">2024 Project to Product State of the Industry Report<\/a>.<\/p>\n<\/blockquote>\n\n\n\n<p>Even though they face roadblocks now, respondents still anticipate that the product operating model will continue to advance at their organization: 50% of respondents forecasted that in five years, over 80% of their work will be product-oriented \u2013 a 60% increase from today.<\/p>\n\n\n\n<p>If your organization\u2019s project-to-product timeline isn\u2019t progressing as planned, or you\u2019re not seeing the desired efficiency and effectiveness gains from product-oriented work, read this article to understand the roadblocks other organizations are facing.<\/p>\n\n\n\n<p><a href=\"https:\/\/info.planview.com\/project-to-product-state-of-the-industry-_report_vsm_en_reg.html\">Get more detail in the full 2024 Project to Product report.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"580\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2024\/12\/planview-blog-soti_1200x680-1024x580.jpg\" alt=\"An illustration of the top 8 challenges organizations face in the project-to-product shift. The title is &quot;What's Stopping Product Operating Model Implementation?&quot; Source: The 2024 Project to Product State of the Industry Report\" class=\"wp-image-24256\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2024\/12\/planview-blog-soti_1200x680-1024x580.jpg 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2024\/12\/planview-blog-soti_1200x680-300x170.jpg 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2024\/12\/planview-blog-soti_1200x680-150x85.jpg 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2024\/12\/planview-blog-soti_1200x680-768x435.jpg 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2024\/12\/planview-blog-soti_1200x680.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/8-roadblocks-in-the-project-to-product-journey-you-might-be-facing\/#Top_8_Roadblocks_to_Implementing_a_Product_Operating_Model\" >Top 8 Roadblocks to Implementing a Product Operating Model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/8-roadblocks-in-the-project-to-product-journey-you-might-be-facing\/#Diagnose_and_Address_Your_Project_to_Product_Roadblocks\" >Diagnose and Address Your Project to Product Roadblocks<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-top-8-roadblocks-to-implementing-a-product-operating-model\"><span class=\"ez-toc-section\" id=\"Top_8_Roadblocks_to_Implementing_a_Product_Operating_Model\"><\/span>Top 8 Roadblocks to Implementing a Product Operating Model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As you review these roadblocks, look for any commonalities in your organization\u2019s journey, and use them to develop a plan to address your own challenges.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-measuring-misaligned-metrics\"><a><\/a>Measuring misaligned metrics<\/h3>\n\n\n\n<p>Fifty percent (50%) of respondents still measure the success of delivery teams primarily with cost and quality metrics instead of business value. Cost and quality metrics \u2013 while useful in certain contexts \u2013 focus on outputs more than outcomes.<\/p>\n\n\n\n<p>Outputs are typically detached from customer needs. They focus on producing deliverables rather than creating customer value and impact.<\/p>\n\n\n\n<p>Contrast those with outcome metrics, which measure the impact or value created \u2013 like time to value, flow efficiency, defect rates, or even brand sentiment \u2013 and these metrics help teams know if they\u2019re prioritizing the right work.<\/p>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/www.planview.com\/resources\/articles\/using-flow-metrics-to-optimize-software-delivery\/\" class=\"ek-link\"><strong>How to Use Flow Metrics\u00ae to Optimize Software Delivery<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-incorporating-customer-feedback-too-slowly\"><a><\/a>Incorporating customer feedback too slowly<\/h3>\n\n\n\n<p>Just 15% of organizations indicated that they can incorporate customer feedback within weeks. While satisfied customers increase basket size, create a positive word-of-mouth environment for the organization, and increase business success, dissatisfied customers lead to the opposite.<\/p>\n\n\n\n<p>With a product-based model that measures the flow of work\u2019s impact to customers, organizations can actively maintain stronger relationships with customers.<\/p>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/blog.planview.com\/the-power-of-product-based-thinking-in-customer-centric-innovation\/\"><strong>The Power of Product-Based Thinking in Customer-Centric Innovation<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lacking-a-connection-between-work-and-business-outcomes\"><a><\/a>Lacking a connection between work and business outcomes<\/h3>\n\n\n\n<p>Respondents expressed a lack of awareness around how work connects to positive business outcomes. Two-thirds couldn\u2019t explain the connection, and felt they have few leaders who could articulate the business drivers.<\/p>\n\n\n\n<p>Without a close tie to the value stream and the business outcomes they should be working toward, teams end up wasting effort, missing opportunities, and falling short of the goals they\u2019re trying to achieve.<\/p>\n\n\n\n<p>But when teams have identified value streams and business outcomes, they can take active responsibility for their work\u2019s outcomes as it affects customers and revenue. Leaders can balance resources as needs change, and identify dependencies representing risks, wastes, and bottlenecks.<\/p>\n\n\n\n<p><strong>Read more: <\/strong><a href=\"https:\/\/www.planview.com\/resources\/articles\/value-stream-management-software-delivery\"><strong>What Is Value Stream Management in Software Delivery?<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-underanalyzing-flow-metrics\"><a><\/a>Underanalyzing flow metrics<\/h3>\n\n\n\n<p>Another roadblock organizations face is that they don\u2019t analyze their flow metrics enough. They also lack leaders who can connect flow to customer experience and to business outcomes.<\/p>\n\n\n\n<p>Flow metrics measure the efficiency and effectiveness of work in a value stream all the way until it garners customer feedback. Data in our report showed a clear correlation between a tighter control over measuring the flow of work to customers and higher-performing organizations.<\/p>\n\n\n\n<p>Without tight control over these metrics, teams can\u2019t see the bottlenecks, delays, or waste in their processes that ultimately hurt business growth. They may end up optimizing for the wrong things, such as individual performance metrics, rather than optimizing for customer value.<\/p>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/info.planview.com\/flow-metrics-business-leader-guide-_ebook_vsm_en_reg.html\"><strong>Flow Metrics: A Business Leader&#8217;s Guide to Measuring What Matters in Software Delivery<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-limiting-power-to-product-managers\"><a><\/a>Limiting power to product managers<\/h3>\n\n\n\n<p>The product manager role is crucial when moving from project to product, but only 35% of respondents work in organizations where product managers are properly empowered. This leads to less effective product work and difficulty meeting business goals.<\/p>\n\n\n\n<p>When product managers have the power to relentlessly prioritize, they keep the right work flowing smoothly through the value stream. Additionally, if they have the resources and freedom they need to experiment, they can continue to drive their product\u2019s roadmap and vision toward the business outcomes the work affects.<\/p>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/\"><strong>Lean Product Management: Why It Matters<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lacking-visibility-into-value-stream-network\"><a><\/a>Lacking visibility into value stream network<\/h3>\n\n\n\n<p>A value stream network is an interconnected system of value streams working together to deliver value to customers across multiple products, services, or business units. However, 65% of respondents cannot see their organization as a value stream network.<\/p>\n\n\n\n<p>This lack of visibility into the network as a whole means leaders can\u2019t manage value streams at a high level. If they could, they could extract insights that enable them to identify dependencies representing risks, waste, and bottlenecks. They could manage their portfolio of products, balancing resources as customer needs change. They could compare value stream and product performance, surfacing successful behaviors and spreading them across the whole organization.<em><\/em><\/p>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/info.planview.com\/how-to-identify-your-value-streams-_ebook_vsm_en_reg.html\"><strong>How to Identify Your Value Streams<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-running-manual-dependent-paths-to-production\"><a><\/a>Running manual, dependent paths to production<\/h3>\n\n\n\n<p>Very few respondents (15%) said all products have automated, independent paths to production. For the other 85%, the manual release processes and dependencies slow down production. Teams struggle to release updates frequently or respond to customer needs when they change.<\/p>\n\n\n\n<p>That\u2019s why automated and independent production paths lead to increased customer satisfaction. Organizations can incorporate customer feedback much more quickly, and the releases are much more reliable and frequent. Higher-performing organizations are much more customer-centric, and this is part of how they achieve that. <\/p>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/info.planview.com\/accelerate-optimization-speed-_guide_plt_en_reg.html\"><strong>Accelerate Organizational Speed: Understand the 7 areas of change required for a product operating model.<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-managing-dependencies-in-an-unstructured-way\"><a><\/a>Managing dependencies in an unstructured way<\/h3>\n\n\n\n<p>Only 10% of respondents said that they have a structured approach to managing dependencies across teams and value streams. This is likely because leaders have to be able to see the organization as a value stream network in order to identify and manage dependencies. Without this visibility, they can\u2019t avert risks, wastes, and bottlenecks.<\/p>\n\n\n\n<p>Elite organizations are four times more likely to make work visible. They\u2019ve realized that this visibility is essential for controlling and influencing its speed, which allows it to be adjusted as it happens. This means they can identify opportunities, align and apply resources, and accelerate business outcomes.<\/p>\n\n\n\n<p><strong>Read More: <\/strong><a href=\"https:\/\/www.planview.com\/resources\/guide\/lean-principles-101\/what-is-value-stream-mapping\/\"><strong>What Is Value Stream Mapping?<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-diagnose-and-address-your-project-to-product-roadblocks\"><span class=\"ez-toc-section\" id=\"Diagnose_and_Address_Your_Project_to_Product_Roadblocks\"><\/span><a><\/a>Diagnose and Address Your Project to Product Roadblocks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This year\u2019s project-to-product research should encourage you in the product operating model journey, especially if you\u2019re still in stage 2 or 3. Obviously, this shift isn\u2019t easy or quick, based on the number of roadblocks and how many organizations are stuck in these stages.<\/p>\n\n\n\n<p>If you\u2019re facing any of these roadblocks (or other roadblocks unique to your organization), you can find a path forward by <a href=\"https:\/\/info.planview.com\/project-to-product-state-of-the-industry-_report_vsm_en_reg.html\"><strong>reading the full State of the Industry Project to Product report<\/strong><\/a>. The report outlines eight areas where elite organizations are excelling with the product operating model.<\/p>\n\n\n\n<p>Additionally, we\u2019re offering <strong>personalized assessments<\/strong>. <a href=\"https:\/\/info.planview.com\/p2p-assessment-_contact-us_gen_en_reg.html\">You can request one from Planview\u2019s team of highly skilled experts<\/a> to build a practical roadmap for operationalizing and sustaining a mature product operating model. Explore how you can drive a project-to-product shift successfully, from transformation to realization. <em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Only 3% of survey respondents say nothing stands in the way of their transformation. Learn the top 8 challenges and ways to overcome them.<\/p>\n","protected":false},"author":134,"featured_media":24254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9544,9546],"tags":[],"class_list":["post-23859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-to-product-shift","category-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Roadblocks in the Project to Product Journey You Might Be Facing<\/title>\n<meta name=\"description\" content=\"Only 3% of survey respondents say nothing stands in the way of their transformation. Learn the top 8 challenges and ways to overcome them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/8-roadblocks-in-the-project-to-product-journey-you-might-be-facing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Roadblocks in the Project to Product Journey You Might Be Facing\" \/>\n<meta property=\"og:description\" content=\"Only 3% of survey respondents say nothing stands in the way of their transformation. Learn the top 8 challenges and ways to overcome them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/8-roadblocks-in-the-project-to-product-journey-you-might-be-facing\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-06T21:52:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-09T18:11:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2024\/12\/iStock-1322311364-Converted_1200x680.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Liz Llewellyn-Maxwell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Liz Llewellyn-Maxwell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/8-roadblocks-in-the-project-to-product-journey-you-might-be-facing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/8-roadblocks-in-the-project-to-product-journey-you-might-be-facing\\\/\"},\"author\":{\"name\":\"Liz Llewellyn-Maxwell\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/person\\\/879ec4e027086bedd00f36181de028ac\"},\"headline\":\"8 Roadblocks in the Project to Product Journey You Might Be Facing\",\"datePublished\":\"2024-12-06T21:52:03+00:00\",\"dateModified\":\"2024-12-09T18:11:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/8-roadblocks-in-the-project-to-product-journey-you-might-be-facing\\\/\"},\"wordCount\":1232,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/8-roadblocks-in-the-project-to-product-journey-you-might-be-facing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/iStock-1322311364-Converted_1200x680.jpg\",\"articleSection\":[\"Project to Product Shift\",\"Transformation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/8-roadblocks-in-the-project-to-product-journey-you-might-be-facing\\\/\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/8-roadblocks-in-the-project-to-product-journey-you-might-be-facing\\\/\",\"name\":\"8 Roadblocks in the Project to Product Journey You Might Be Facing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/8-roadblocks-in-the-project-to-product-journey-you-might-be-facing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/8-roadblocks-in-the-project-to-product-journey-you-might-be-facing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/iStock-1322311364-Converted_1200x680.jpg\",\"datePublished\":\"2024-12-06T21:52:03+00:00\",\"dateModified\":\"2024-12-09T18:11:12+00:00\",\"description\":\"Only 3% of survey respondents say nothing stands in the way of their transformation. 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