{"id":23045,"date":"2023-10-30T15:43:35","date_gmt":"2023-10-30T20:43:35","guid":{"rendered":"https:\/\/blog.planview.com\/?p=23045"},"modified":"2023-10-31T12:36:30","modified_gmt":"2023-10-31T17:36:30","slug":"from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/","title":{"rendered":"From Developer to Marketer: A Day in the Life of Yadhu Krishnan, Retention Marketing Manager<\/strong>"},"content":{"rendered":"\n

Yadhu Krishnan considers himself more logical than creative. That\u2019s what gives him an  advantage as a retention marketing manager\u2014the first role he\u2019s had that is involved with the customer side instead of the go-to-market (GTM) side.<\/p>\n\n\n\n

Read about his journey to this position, how his background is building his creativity, and what he thought of the grand opening of the new Planview Global Capability & Innovation Center<\/a> in Bangalore, India. <\/p>\n\n\n\n

Explain your role as a retention marketing manager and a few of your responsibilities.<\/strong><\/strong><\/h3>\n\n\n\n

Most of my experience has been on the GTM side and has had a lot more to do with demand generation. My current role is my first experience on the customer side.<\/p>\n\n\n\n

\n

My role has an emphasis on user experience and how much a user is able to take home from the Planview Platform.<\/em><\/p>\n<\/blockquote>\n\n\n\n

We show customers how to use the software in their daily life and help them become proficient in it. We do this through nurture emails, webinars, and programs. We don\u2019t create the content\u2014we help position it for the customers.<\/p>\n\n\n\n

Somebody who\u2019s never used Planview solutions before will need different content than someone who has 10 years of experience. It is our job to make sure the communications that come from Planview are catering to the whole gamut of client experiences and that it\u2019s specific and useful for the people who receive it. <\/p>\n\n\n\n

Tell us about your career journey to date.<\/strong><\/h3>\n\n\n\n


I started as a developer. involved myself in a lot of mentorship and leadership programs.  At one of the companies I worked for, I started as an enabler for one of their courses for the senior leadership team.<\/p>\n\n\n\n

One of the leadership team told me I could consider marketing. I did, and I earned my MBA in marketing and my master\u2019s in business analytics.<\/p>\n\n\n\n

Next, I took a role as a market researcher at a firm here in Bangalore. From there, the VP wanted me to try out account-based marketing. That gave me a lot of freedom to experiment.<\/p>\n\n\n\n

Then, I became a strategic marketing planner. That was a completely different thing than anything else I\u2019d done up to that point.  Now I\u2019m at Planview in retention marketing.<\/p>\n\n\n\n

What is the biggest lesson you\u2019ve learned as you\u2019ve moved up in your career?<\/strong><\/strong><\/h3>\n\n\n\n


I learned a lot of lessons about myself. First of all, I learned I am logical and strategic, not creative. I\u2019ve also figured out time management. I learned I\u2019m not a multi-tasker; I\u2019m a serial tasker. I order out my tasks at the beginning of the day and move through them one by one. I don\u2019t do well doing multiple things at once. My manager at Planview understands that and works with me accordingly. <\/p>\n\n\n\n

Are there any experiences in your life that you feel contributed to your professional success?<\/strong><\/strong><\/h3>\n\n\n\n


Back in college, I started my undergrad in a closed campus. Once students go in, they have to stay in until the end of the week. Most of the time, we were stuck there with nothing to do.<\/p>\n\n\n\n

After a while, we found some musical instruments. Someone decided to pick up the guitar, someone else learned to play the drums. That experience was a huge learning experience for me. I learned to play the guitar, and now I can compose music on the guitar as well. It taught me how to learn new skills.<\/p>\n\n\n\n

The impact music has on memory is incredible, and it inspires my marketing today. <\/p>\n\n\n\n

What type of meetings do you prepare for? Who do you typically collaborate with?<\/strong><\/strong><\/h3>\n\n\n\n


When I prepare for a meeting, I have a general framework I set up, based on my level of confidence with the people I\u2019m talking to. Meetings are generally very structured and prioritized according to the agenda. In terms of collaboration, I plan with a wide variety of people: content marketers, product marketers, content creators, people from customer success, and people from creative.<\/p>\n\n\n\n

What makes your team so effective?<\/strong><\/strong><\/h3>\n\n\n\n


We have good direction in terms of where we are right now, where we want to be in six months, and where we want to be twelve months down the line. We also use our own Planview solutions, so there\u2019s a lot of visibility for leadership so they can see their vision taking shape.<\/p>\n\n\n\n

At any stage, I can go back to our AgilePlace board and see if there have been any changes to the original idea we had. That helps us measure our progress against our goals and make sure we stay focused. <\/p>\n\n\n\n

Tell us about working from home \u2013 what are your tips for success?<\/strong><\/h3>\n\n\n\n

I have a lot of tools that help me work from home successfully, ranging from a pen and paper to OneNote to Slack. Most of the things I want to do in a single day are in my notebook and I categorize my tasks at the beginning of the morning. The things I want to look for throughout the week are in OneNote.<\/p>\n\n\n\n

It\u2019s also helpful to move around. It\u2019s hard for me to sit in one place for a long time. If I\u2019m working in the office, I\u2019ll go sit at a different desk, or sit at the canteen. At home, I just try to move around to different rooms.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

How do you manage your work\/life balance?<\/strong><\/strong><\/h3>\n\n\n\n


I don\u2019t believe in separation of work and life. They are combined. I just plan out as much as possible. If there\u2019s something personal I need to do during the day, I just inform my manager and do what I need to do.<\/p>\n\n\n\n

If it\u2019s after hours, and I have some time and I need to get some work done, I go ahead and complete it. Sometimes I start work at 6:00 a.m. , sometimes I take a break in the afternoon. It\u2019s more about achieving balance throughout the day with what I have to do, whether that\u2019s on the work side or the personal side. <\/p>\n\n\n\n

What motivates you while working?<\/strong><\/strong><\/h3>\n\n\n\n


User experience! That\u2019s been a huge love and motivator for me. Every time a challenge pops up that links to customer experience, I start thinking about how to perfect it.<\/p>\n\n\n\n

\n

Marketing is all about being at the right place at the right time with the right person.<\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n

In user experience specifically, we have to consider the impact our marketing is making on customers. For every marketing challenge, user experience has been a beautiful journey that I\u2019ve enjoyed doing every step of the way. <\/p>\n\n\n\n

How is Planview different from other companies you\u2019ve worked for?<\/strong><\/strong><\/h3>\n\n\n\n


I\u2019ve worked at companies that run fast, and I\u2019ve worked at companies that work at a slower pace. I like the pace at Planview. It\u2019s just right for me. I also like the people I work with here \u2014especially my manager, who has really been a mentor for me. I believe that\u2019s one of the luckiest things an individual can ask for at work. If you have a good manager, the rest will sort itself out.<\/p>\n\n\n\n

Planview has a set of five \u201cCore Values.\u201d Is there one that really speaks to your experience?<\/strong><\/strong><\/h3>\n\n\n\n


My favorite value is \u201cWe build together.\u201d It always takes a village to accomplish something great. Even small efforts, when building together, amount to something huge. <\/p>\n\n\n\n

For fun, how do you unwind when you are off the clock?<\/strong><\/strong><\/h3>\n\n\n\n


During the work week, I enjoy going to the gym and playing badminton. On the weekends, I enjoy playing soccer, playing and composing music on my guitar, and watching cricket.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

How do you stay connected to the global team?<\/strong><\/strong><\/h3>\n\n\n\n


Planview employees are spread across the world. Because we\u2019re in so many locations, there\u2019s always a good amount of collaboration on projects to make sure we\u2019re all on the same page. So far, I\u2019m the only member of our retention marketing team located in Bangalore, but I\u2019m not the only one working remotely.<\/p>\n\n\n\n

\n

E<\/em>veryone is working on global projects, so we\u2019re always collaborating. <\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n

We recently launched the Planview Global Capability & Innovation Center in Bangalore. Can you share some highlights from the opening?<\/strong><\/strong><\/h3>\n\n\n\n

When I think of the opening launch, the first thing I think of was the dance. I was sitting in the auditorium, filled with people, waiting for something to happen onstage. Then, we suddenly realized the dancers were sitting among the audience! <\/p>\n\n\n\n

On the marketing front, we had this idea to make a lot of social buzz around the launch. The marketing team created cute, quirky announcements about the launch that tied back to our values. We used our team members as the brand ambassadors for the campaign, and it was a huge success. It got a ton of impressions, and that, along with the customer event, made the Center\u2019s launch amazing. <\/p>\n\n\n\n

Does Planview sound like a good fit for you? Now is a great time to join our team. Check out Planview\u2019s current job openings across the globe here<\/a>.<\/em><\/strong><\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Yadhu Krishnan considers himself more logical than creative. That\u2019s what gives him an  advantage as a retention marketing manager\u2014the first role he\u2019s had that is involved with the customer side instead of the go-to-market (GTM) side. Read about his journey to this position, how his background is building his creativity, and what he thought of…<\/p>\n","protected":false},"author":218,"featured_media":23191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[1,9426],"tags":[9534,9541,9529,9554],"class_list":["post-23045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-management","category-people-of-planview","tag-day-in-the-life","tag-life-at-planview","tag-people-of-planview","tag-planview-culture"],"acf":[],"yoast_head":"\nFrom Developer to Marketer: A Day in the Life of Yadhu Krishnan, Retention Marketing Manager - Planview Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Developer to Marketer: A Day in the Life of Yadhu Krishnan, Retention Marketing Manager\" \/>\n<meta property=\"og:description\" content=\"Yadhu Krishnan considers himself more logical than creative. That\u2019s what gives him an  advantage as a retention marketing manager\u2014the first role he\u2019s had that is involved with the customer side instead of the go-to-market (GTM) side. Read about his journey to this position, how his background is building his creativity, and what he thought of...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-30T20:43:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T17:36:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2023\/10\/DITL_Yadhu-Krishnan_Planview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ryan Walton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan Walton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\\\/\"},\"author\":{\"name\":\"Ryan Walton\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/person\\\/26ec4ea1bad9e3b48a3b785cb94414e1\"},\"headline\":\"From Developer to Marketer: A Day in the Life of Yadhu Krishnan, Retention Marketing Manager\",\"datePublished\":\"2023-10-30T20:43:35+00:00\",\"dateModified\":\"2023-10-31T17:36:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\\\/\"},\"wordCount\":1553,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/DITL_Yadhu-Krishnan_Planview.jpg\",\"keywords\":[\"Day in the Life\",\"Life at Planview\",\"People of Planview\",\"Planview Culture\"],\"articleSection\":[\"Innovation Management\",\"People of Planview\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\\\/\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\\\/\",\"name\":\"From Developer to Marketer: A Day in the Life of Yadhu Krishnan, Retention Marketing Manager - Planview Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/DITL_Yadhu-Krishnan_Planview.jpg\",\"datePublished\":\"2023-10-30T20:43:35+00:00\",\"dateModified\":\"2023-10-31T17:36:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.planview.com\\\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/DITL_Yadhu-Krishnan_Planview.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/DITL_Yadhu-Krishnan_Planview.jpg\",\"width\":1024,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.planview.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Developer to Marketer: A Day in the Life of Yadhu Krishnan, Retention Marketing Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/\",\"name\":\"Planview Blog\",\"description\":\"Leading the conversation on digital connected work\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.planview.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#organization\",\"name\":\"Planview\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/planview-logo-black.png\",\"contentUrl\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/planview-logo-black.png\",\"width\":280,\"height\":66,\"caption\":\"Planview\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/pages\\\/Planview-Inc\\\/89422974772\",\"https:\\\/\\\/x.com\\\/Planview\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/person\\\/26ec4ea1bad9e3b48a3b785cb94414e1\",\"name\":\"Ryan Walton\",\"description\":\"Ryan is Planview\u2019s Social Media Manager and has over 17 years of experience in communication and community building. He\u2019s a huge San Francisco Giants fan, dad joke extraordinaire and loves 90's rom-coms. He lives in Northern California with his two children.\",\"jobTitle\":\"Social Media Manager\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/author\\\/ryan-walton\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"From Developer to Marketer: A Day in the Life of Yadhu Krishnan, Retention Marketing Manager - Planview Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/","og_locale":"en_US","og_type":"article","og_title":"From Developer to Marketer: A Day in the Life of Yadhu Krishnan, Retention Marketing Manager","og_description":"Yadhu Krishnan considers himself more logical than creative. That\u2019s what gives him an  advantage as a retention marketing manager\u2014the first role he\u2019s had that is involved with the customer side instead of the go-to-market (GTM) side. Read about his journey to this position, how his background is building his creativity, and what he thought of...","og_url":"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/","og_site_name":"Planview Blog","article_publisher":"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","article_published_time":"2023-10-30T20:43:35+00:00","article_modified_time":"2023-10-31T17:36:30+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2023\/10\/DITL_Yadhu-Krishnan_Planview.jpg","type":"image\/jpeg"}],"author":"Ryan Walton","twitter_card":"summary_large_image","twitter_creator":"@Planview","twitter_site":"@Planview","twitter_misc":{"Written by":"Ryan Walton","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/#article","isPartOf":{"@id":"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/"},"author":{"name":"Ryan Walton","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/26ec4ea1bad9e3b48a3b785cb94414e1"},"headline":"From Developer to Marketer: A Day in the Life of Yadhu Krishnan, Retention Marketing Manager","datePublished":"2023-10-30T20:43:35+00:00","dateModified":"2023-10-31T17:36:30+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/"},"wordCount":1553,"publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"image":{"@id":"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2023\/10\/DITL_Yadhu-Krishnan_Planview.jpg","keywords":["Day in the Life","Life at Planview","People of Planview","Planview Culture"],"articleSection":["Innovation Management","People of Planview"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/","url":"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/","name":"From Developer to Marketer: A Day in the Life of Yadhu Krishnan, Retention Marketing Manager - Planview Blog","isPartOf":{"@id":"https:\/\/blog.planview.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/#primaryimage"},"image":{"@id":"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2023\/10\/DITL_Yadhu-Krishnan_Planview.jpg","datePublished":"2023-10-30T20:43:35+00:00","dateModified":"2023-10-31T17:36:30+00:00","breadcrumb":{"@id":"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/#primaryimage","url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2023\/10\/DITL_Yadhu-Krishnan_Planview.jpg","contentUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2023\/10\/DITL_Yadhu-Krishnan_Planview.jpg","width":1024,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/blog.planview.com\/from-developer-to-marketer-a-day-in-the-life-of-yadhu-krishnan-retention-marketing-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.planview.com\/"},{"@type":"ListItem","position":2,"name":"From Developer to Marketer: A Day in the Life of Yadhu Krishnan, Retention Marketing Manager"}]},{"@type":"WebSite","@id":"https:\/\/blog.planview.com\/#website","url":"https:\/\/blog.planview.com\/","name":"Planview Blog","description":"Leading the conversation on digital connected work","publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.planview.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.planview.com\/#organization","name":"Planview","url":"https:\/\/blog.planview.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","contentUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","width":280,"height":66,"caption":"Planview"},"image":{"@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","https:\/\/x.com\/Planview"]},{"@type":"Person","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/26ec4ea1bad9e3b48a3b785cb94414e1","name":"Ryan Walton","description":"Ryan is Planview\u2019s Social Media Manager and has over 17 years of experience in communication and community building. He\u2019s a huge San Francisco Giants fan, dad joke extraordinaire and loves 90's rom-coms. He lives in Northern California with his two children.","jobTitle":"Social Media Manager","url":"https:\/\/blog.planview.com\/author\/ryan-walton\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/23045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/users\/218"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/comments?post=23045"}],"version-history":[{"count":0,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/23045\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/media\/23191"}],"wp:attachment":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/media?parent=23045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/categories?post=23045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/tags?post=23045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}