{"id":20265,"date":"2022-11-03T09:28:00","date_gmt":"2022-11-03T14:28:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=20265"},"modified":"2022-10-27T11:38:10","modified_gmt":"2022-10-27T16:38:10","slug":"an-executives-perspective-on-vsm-best-practices-for-moving-from-project-to-product","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/an-executives-perspective-on-vsm-best-practices-for-moving-from-project-to-product\/","title":{"rendered":"An Executive\u2019s Perspective on VSM: Best Practices for Moving from Project to Product"},"content":{"rendered":"\n<p>Shifting from project to product and implementing value stream management requires buy-in across the organization, including senior executives. At this year\u2019s Planview Accelerate Customer Conference, senior leaders from healthcare and financial services answered questions about their decisions to start this journey, how it affected value delivery in their organization, and what they recommend to organizations that are just starting on their transformations.&nbsp;<\/p>\n\n\n\n<p>The panel discussion included Russell Moss, VP and Divisional Technology Officer, Technical Delivery and Support at HCSC, Darrell Fernandes, former Head of Project Technologies at TIAA, and Emily Kelsey, Strategic Account Manager at Planview.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/an-executives-perspective-on-vsm-best-practices-for-moving-from-project-to-product\/#How_Their_Project_to_Product_Journey_Began\" >How Their Project to Product Journey Began&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/an-executives-perspective-on-vsm-best-practices-for-moving-from-project-to-product\/#How_VSM_Drives_Continuous_Improvement\" >How VSM Drives Continuous Improvement&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/an-executives-perspective-on-vsm-best-practices-for-moving-from-project-to-product\/#How_VSM_Bridges_the_Communication_Gap_Between_Teams\" >How VSM Bridges the Communication Gap Between Teams&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/an-executives-perspective-on-vsm-best-practices-for-moving-from-project-to-product\/#Tips_for_Managing_Change\" >Tips for Managing Change&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/an-executives-perspective-on-vsm-best-practices-for-moving-from-project-to-product\/#Change_is_Worth_It\" >Change is Worth It&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-how-their-project-to-product-journey-began\"><span class=\"ez-toc-section\" id=\"How_Their_Project_to_Product_Journey_Began\"><\/span>How Their Project to Product Journey Began&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Five years ago, Moss started leading the shift from Project to Product at HCSC. He started by creating stable, cross-functional teams, each focused on a single <a href=\"https:\/\/mcas-proxyweb.mcas.ms\/certificate-checker?login=false&amp;originalUrl=https%3A%2F%2Fgo.tasktop.com.mcas.ms%2Fwhat-is-a-product-value-stream.html%3FMcasTsid%3D15600&amp;McasCSRF=68823f4ad6c5f0eda5befd9be52910045798c6792782a89c0f1f82989caaca53\" target=\"_blank\" rel=\"noreferrer noopener\">product value stream<\/a>. This structure replaced a project-based model where work was planned a year in advance. Planning was also accompanied by elaborate roadmaps and budgets. &nbsp;<\/p>\n\n\n\n<p>In the spirit of continuous improvement, Moss soon set out to get feedback from each of the product managers. When asked how their teams were doing with the new product-oriented model, each manager had the same response: &#8220;We&#8217;re not doing great, but I feel confident that my team&#8217;s the best.&#8221;&nbsp;&nbsp;<\/p>\n\n\n\n<p>In short, the product managers had no grasp on their performance. In a quest for greater visibility and quantitative measurements, Moss began to experiment with <a href=\"https:\/\/mcas-proxyweb.mcas.ms\/certificate-checker?login=false&amp;originalUrl=https%3A%2F%2Fwww.planview.com.mcas.ms%2Fproducts-solutions%2Fsolutions%2Fvalue-stream-management%2F%3FMcasTsid%3D15600&amp;McasCSRF=68823f4ad6c5f0eda5befd9be52910045798c6792782a89c0f1f82989caaca53\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">value stream management (VSM<\/a>).&nbsp;&nbsp;<\/p>\n\n\n\n<p>Over at TIAA, Fernandes faced a similar lack of visibility. TIAA\u2019s mandate is to help those who teach, heal, and serve to achieve financial well-being. As a non-profit organization, providing value to customers is always their highest priority, but it&#8217;s challenging to know which investments or changes will have the greatest impact on customers. The need to align work with customer value is what drove Fernandes to focus his energies on VSM.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_VSM_Drives_Continuous_Improvement\"><\/span>How VSM Drives Continuous Improvement&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In today\u2019s economy, VSM is more important than ever. The industry is experiencing what Fernandes calls \u201ca war for talent,\u201d with many organizations facing a shortage of resources or skilled employees. Given the scarcity of talent, IT organizations need to \u201coptimize like crazy.\u201d That\u2019s where VSM comes in.&nbsp;&nbsp;<\/p>\n\n\n\n<p>At HCSC and TIAA, value stream management has helped executives find bottlenecks, invest more intentionally, experiment safely with changes to workflows, and foster a unified, value-driven culture across the business and IT organizations.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Recommended Read: <a href=\"https:\/\/mcas-proxyweb.mcas.ms\/certificate-checker?login=false&amp;originalUrl=https%3A%2F%2Fgo.tasktop.com.mcas.ms%2Ftransitioning-from-project-to-product.html%3FMcasTsid%3D15600&amp;McasCSRF=68823f4ad6c5f0eda5befd9be52910045798c6792782a89c0f1f82989caaca53\" target=\"_blank\" rel=\"noreferrer noopener\">Transitioning from Project to Product with the Flow Framework<\/a>&nbsp;<\/p><\/blockquote>\n\n\n\n<p>For Darrell, one of the biggest benefits of VSM is that it provides the necessary visibility to make decisions about resource allocation. He uses Planview\u2019s VSM solution to locate bottlenecks in value streams and find out where investments will have the greatest impact.&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8220;I think [VSM] is helping us as managers and leaders to understand where challenges lie within teams,&#8221; says Fernandes. Knowing which teams need help allows him to be &#8220;very strategic and surgical&#8221; about where he applies talent and resources.&nbsp;&nbsp;<\/p>\n\n\n\n<p>VSM also helps Fernandes improve predictability and consistency by providing a baseline and supplying real-time data on where work is piling up. With this visibility into his team\u2019s work-in-progress, it&#8217;s easy to experiment with things like work-in-progress (WIP) limits and structural changes to improve baselines.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_VSM_Bridges_the_Communication_Gap_Between_Teams\"><\/span>How VSM Bridges the Communication Gap Between Teams&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In addition to efficiency gains, Moss also noticed a positive shift in organizational culture: &#8220;One of the things we identified early on is by starting to implement the Flow Framework and making product managers and teams think about value\u2026 it improved their partnership with colleagues who were counting on that value.&#8221;&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/mcas-proxyweb.mcas.ms\/certificate-checker?login=false&amp;originalUrl=https%3A%2F%2Fgo.tasktop.com.mcas.ms%2FFlow-Metrics-Business-Leader-Guide.html%3FMcasTsid%3D15600&amp;McasCSRF=68823f4ad6c5f0eda5befd9be52910045798c6792782a89c0f1f82989caaca53\" target=\"_blank\" rel=\"noreferrer noopener\">Flow Metrics<\/a> make it easy for business leaders to understand what\u2019s happening in each value stream; they&nbsp;act as a common language that bridges the communication gap that can exist between business and IT.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019m on a journey to eliminate IT people using \u2018business\u2019 to describe \u2018they\u2019 instead of \u2018business\u2019 to describe \u2018us\u2019\u201d says Moss. With Planview Viz\u00ae, Flow Metrics can be displayed alongside business results so that executives, product managers, and developers can see the direct impact of their work on business outcomes.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Moss concludes, \u201cin a digital world, [uniting IT and business] could not be more important to the survival of the organization.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_for_Managing_Change\"><\/span>Tips for Managing Change&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>VSM goes hand-in-hand with an IT product model. One of the biggest challenges when implementing VSM is changing organizational culture, i.e., getting everyone on board with product-based IT, aligning teams to product value streams, and sustaining morale throughout the change.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Moss and Fernandes had a few pieces of advice on how to initiate and manage the change:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Get buy-in throughout the organization. <\/strong>Not just from other executives, but from product managers and teams, too. To get support for VSM, Moss brought in knowledge experts and executives from Planview to talk to HCSC\u2019s leadership team.&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong>Start small. <\/strong>Take it step-by-step by deploying VSM in one team. Then, based on that experience and outcomes, create a training program for other teams. This speeds up subsequent deployments.&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><strong>Have patience and fortitude.<\/strong> Implementing the Flow Framework is like moving to a new country and trying to learn the language. \u201cYou can translate, and you\u2019ll be okay, but you need to think in the native language,\u201d says Moss. Changing how product managers and teams think about software delivery metrics takes time, even when your VSM solution is fast to deploy.&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li><strong>Incorporate Flow Metrics into OKRs.<\/strong> Doing this will help boost employee engagement. Fernandes uses Flow-related key results to draw a line from software delivery activities to business outcomes, and, by extension, to the organization\u2019s mission.&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Change_is_Worth_It\"><\/span>Change is Worth It&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After spending months trying to figure out how to \u201chard code\u201d the flow of work through his systems, Moss was \u201cblown away\u201d by Planview\u2019s highly configurable, user-friendly VSM solution. \u201c[It was] presented to us at exactly the right moment,\u201d he adds.&nbsp;<\/p>\n\n\n\n<p>Fernandes, for his part, chose Planview VSM for the unmatched transparency of its Flow Metrics. \u201cIt\u2019s very clear about how you\u2019re getting better,\u201d he says, \u201cand if you\u2019re not getting better, you can laser focus on those areas where things are going sideways.\u201d&nbsp;<\/p>\n\n\n\n<p>To learn how Planview\u2019s VSM solution can transform your organization, visit our <a href=\"https:\/\/mcas-proxyweb.mcas.ms\/certificate-checker?login=false&amp;originalUrl=https%3A%2F%2Fwww.planview.com.mcas.ms%2Fproducts-solutions%2Fsolutions%2Fvalue-stream-management%2F%3FMcasTsid%3D15600&amp;McasCSRF=68823f4ad6c5f0eda5befd9be52910045798c6792782a89c0f1f82989caaca53\" target=\"_blank\" rel=\"noreferrer noopener\">product solutions page<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how healthcare and financial services leaders began their journey from project to product and their recommendations for success.\u00a0<\/p>\n","protected":false},"author":217,"featured_media":20266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":4,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9544,9543],"tags":[9558,9560,9561,9556,9559],"class_list":["post-20265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-to-product-shift","category-value-stream-management","tag-flow-metrics","tag-product-value-stream","tag-project-to-product","tag-value-stream-management","tag-vsm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - 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