{"id":19916,"date":"2022-06-03T07:00:00","date_gmt":"2022-06-03T12:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=19916"},"modified":"2022-06-03T08:23:10","modified_gmt":"2022-06-03T13:23:10","slug":"drift-happens-strategic-drift-and-what-to-do-about-it","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/drift-happens-strategic-drift-and-what-to-do-about-it\/","title":{"rendered":"Drift Happens: Strategic Drift and What to Do About It"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2022\/06\/Drift-Happens-Blog-Image-1024x576.jpg\" alt=\"Strategic Drift and what to do about it\" class=\"wp-image-19922\" width=\"1024\" height=\"576\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2022\/06\/Drift-Happens-Blog-Image-1024x576.jpg 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2022\/06\/Drift-Happens-Blog-Image-300x169.jpg 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2022\/06\/Drift-Happens-Blog-Image-150x84.jpg 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2022\/06\/Drift-Happens-Blog-Image-768x432.jpg 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2022\/06\/Drift-Happens-Blog-Image-1536x864.jpg 1536w, https:\/\/blog.planview.com\/wp-content\/uploads\/2022\/06\/Drift-Happens-Blog-Image-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As executives, we tend to spend a lot of our time and energy on setting strategy \u2013 the direction in which we want the figurative ship to go. We search for inspiration, high upon the mountaintops, and emerge only after we have a direction we feel confident in sharing with the company at large.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>But the real challenge isn\u2019t in setting the strategy \u2013 it\u2019s in keeping the ship on course, over time, especially as conditions change.<\/p><\/blockquote>\n\n\n\n<p>How do you communicate the strategic vision, and embed it into the hearts and minds of your team members so that it guides their discretionary behavior? What happens when the direction needs to change five degrees, when the ship is already in motion?<\/p>\n\n\n\n<p>And then the least obvious, but perhaps the most impactful, question is: How do you keep <em>drift <\/em>from happening?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/drift-happens-strategic-drift-and-what-to-do-about-it\/#What_is_strategic_drift\" >What is strategic drift?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/drift-happens-strategic-drift-and-what-to-do-about-it\/#The_Cost_of_Strategic_Drift\" >The Cost of Strategic Drift<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/drift-happens-strategic-drift-and-what-to-do-about-it\/#How_to_Actively_Prevent_Strategic_Drift\" >How to Actively Prevent Strategic Drift<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/drift-happens-strategic-drift-and-what-to-do-about-it\/#Stop_Drift_Before_It_Happens\" >Stop Drift Before It Happens<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-strategic-drift\"><span class=\"ez-toc-section\" id=\"What_is_strategic_drift\"><\/span>What is strategic drift?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Strategic drift, or at least, how we define it at Planview, is unintentional deviation from the agreed-upon direction. It can be helpful to define drift by what it is <em>not:<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategic-drift-is-not-experimentation\">Strategic drift is not experimentation.<\/h3>\n\n\n\n<p>Strategic drift is different from experimentation, which is essential for innovation. Experimentation is intentional, informed, and controlled \u2013 it\u2019s taking calculated risks to test a hypothesis, and is encouraged in an Agile environment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategic-drift-is-not-malicious\">Strategic drift is not malicious.<\/h3>\n\n\n\n<p>Strategic drift is also different from any sort of malicious deviation from the strategy. What we\u2019re talking about is not, \u201cI don\u2019t believe in the strategy,\u201d or, \u201cI want to burn this thing to the ground!\u201d&#8230; which is a very different problem. Having one or more \u201cbad actors\u201d is not the same as strategic drift.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategic-drift-is-unintentional\">Strategic drift is unintentional.<\/h3>\n\n\n\n<p>Now let\u2019s talk about what drift is: Strategic drift is unintentional. It isn\u2019t one person deciding to take the ship off course \u2013 it\u2019s a series of decisions, actions, or lack thereof that result in unintended consequences. It\u2019s people not being clear on the vision, or making decisions without an understanding of the larger context that don\u2019t align with the intended \u2018big picture.\u2019<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strategic-drift-is-deviation-from-the-agreed-upon-direction\">Strategic drift <em>is<\/em> deviation from the agreed-upon direction.<\/h3>\n\n\n\n<p>I want to be clear here and say that any deviation from the plan is not inherently drift. At Planview, we believe that the real value of planning is the collaborative process itself, not necessarily the plans; deviating from the plan (or pivoting the plan) is neutral-positive, as long as it is intentional and informed and aligned with the strategic direction.<\/p>\n\n\n\n<p>Drift, however, is different: It\u2019s not agreeing to steer off course \u2013 it\u2019s steering off course without realizing it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-cost-of-strategic-drift\"><span class=\"ez-toc-section\" id=\"The_Cost_of_Strategic_Drift\"><\/span>The Cost of Strategic Drift<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Strategic drift needs to be on your radar: The cost of drift has truly never been greater. As the metabolism of business continues to increase, the risk of unintentionally drifting off course grows exponentially.<\/p>\n\n\n\n<p>In the Lean\/Agile world, we often talk about the cost of delay: a way of communicating the <a href=\"https:\/\/www.planview.com\/resources\/articles\/lkdc-cost-delay\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">impact of time on the outcomes<\/a> we hope to achieve. The cost of drift, similarly, is a way of communicating the impact of <em>misalignment <\/em>on the outcomes we hope to achieve. Similar to cost of delay, it\u2019s difficult to quantify \u2013 but very important to consider.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>The cost of drift is actually two-fold.<\/p><\/blockquote><\/figure>\n\n\n\n<p>There is the immediate, sunk cost of the resources spent moving in a direction that wasn\u2019t aligned with the vision. And then there is the opportunity cost of how those resources could have been used instead.<\/p>\n\n\n\n<p>Businesses today are planting the seeds for initiatives that might not come to fruition for five or 10 years. A few weeks or months of heading in the wrong direction can mean missing the boat on these opportunities, falling behind competitors, or missing the chance to compete altogether.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-actively-prevent-strategic-drift\"><span class=\"ez-toc-section\" id=\"How_to_Actively_Prevent_Strategic_Drift\"><\/span>How to Actively Prevent Strategic Drift<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019ve defined what drift is and isn\u2019t, and discussed the cost of drift. Now, let\u2019s talk about how you can build structures and processes to help prevent drift from happening.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-continuously-communicate-a-shared-living-strategic-vision\">Continuously communicate a shared, living strategic vision<\/h3>\n\n\n\n<p>The absolute best drift prevention is a shared, living vision that is continuously communicated and reinforced upwards and outwards: what Lean people refer to as your \u201ctrue north.\u201d The more you keep your organization\u2019s strategic vision front and center, the less likely your organization is to drift.<\/p>\n\n\n\n<p>Of course, it\u2019s helpful if that vision is clearly defined, easy to communicate, and strategically sound \u2013 and it\u2019s on leadership to calibrate and re-calibrate so that that is the case.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-empower-localized-decision-making\">Empower localized decision making<\/h3>\n\n\n\n<p>Let me reiterate here that without a <em>shared, living vision <\/em>that is <em>continuously <\/em>communicated and reinforced by leadership, drift is absolutely unavoidable.<\/p>\n\n\n\n<p>However, if you have a clearly communicated and actively shared strategic vision, then you can take the next step to preventing strategic drift: Empowering leaders across your organization with the context and authority to quickly and swiftly make decisions.&nbsp;<\/p>\n\n\n\n<p>If everyone is aligned on your \u201ctrue North,\u201d then those decisions will align with the strategic vision and you\u2019ll be more likely to keep your course.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-promote-alignment-through-okrs-and-work-visualization\">Promote alignment through OKRs and work visualization<\/h3>\n\n\n\n<p>You have a shared vision, and you have empowered, localized decision making: Now all you need is the structures in place to help your teams do the right things at the right time. Objectives and Key Results (OKRs) are exactly that: <a href=\"https:\/\/www.planview.com\/resources\/guide\/a-guide-to-okrs\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">A framework for defining<\/a>, aligning around, executing, and measuring progress toward key organizational goals.<\/p>\n\n\n\n<p>Using OKRs \u2013 and by that, I mean using them across the organization as the way you prioritize, define, organize, and assess the impact of your work \u2013 gives you the structure to keep drift from happening.<\/p>\n\n\n\n<p>Coupled with work visualization, which adds visibility into work priorities and progress in real time, organizations have the tools they need to stop drift before it happens.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.planview.com\/everything-you-need-to-know-about-okrs\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Read Next:<\/a> Everything You Need to Know About OKRs<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-stop-drift-before-it-happens\"><span class=\"ez-toc-section\" id=\"Stop_Drift_Before_It_Happens\"><\/span>Stop Drift Before It Happens<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Especially in a hybrid environment, keeping teams aligned and focused on a shared strategic vision is hard \u2013 and it can seem like drift is inevitable. Keeping everyone aligned on the strategic vision is one thing.<\/p>\n\n\n\n<p>Understanding that the vision can adjust, conditions can (and will) change, is the first step toward staying aligned.<\/p>\n\n\n\n<p>From there, a clearly defined and often-communicated direction, paired with a culture of empowerment, reinforced by OKRs and work visualization, can stop drift before it happens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-embrace-uncertainty-adapt-at-speed\">Embrace uncertainty, adapt at speed<\/h3>\n\n\n\n<p>Maintaining a strong connection between strategy and execution has never been more important than in today\u2019s uncertain market. Learn how leading companies accelerate on-strategy delivery in this <a href=\"https:\/\/www.planview.com\/lp\/strategy-execution-benchmark-prm\/get-report\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">global benchmark study<\/a>.<\/p>\n\n\n\n<p>Uncover five key findings that explain why some companies move faster and adapt with confidence when disruptions happen &#8212; while others don\u2019t.<\/p>\n\n\n\n<p>Find out more: <a href=\"https:\/\/www.planview.com\/lp\/strategy-execution-benchmark-prm\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">The State of Strategy Execution: Embracing Uncertainty to Adapt at Speed<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As executives, we tend to spend a lot of our time and energy on setting strategy \u2013 the direction in which we want the figurative ship to go. We search for inspiration, high upon the mountaintops, and emerge only after we have a direction we feel confident in sharing with the company at large. But&#8230;<\/p>\n","protected":false},"author":137,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":4,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9426],"tags":[],"class_list":["post-19916","post","type-post","status-publish","format-standard","hentry","category-people-of-planview"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Drift Happens: Strategic Drift and What to Do About It - Planview Blog<\/title>\n<meta name=\"description\" content=\"Planview executives share what strategic drift is, the cost, how to actively prevent it, and stop drift before it happens with agile tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/drift-happens-strategic-drift-and-what-to-do-about-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drift Happens: Strategic Drift and What to Do About It\" \/>\n<meta property=\"og:description\" content=\"Planview executives share what strategic drift is, the cost, how to actively prevent it, and stop drift before it happens with agile tips.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/drift-happens-strategic-drift-and-what-to-do-about-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-03T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-03T13:23:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2022\/06\/Drift-Happens-Blog-Image-1024x576.jpg\" \/>\n<meta name=\"author\" content=\"Cameron van Orman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CWvanOrman\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cameron van Orman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.planview.com\/drift-happens-strategic-drift-and-what-to-do-about-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/drift-happens-strategic-drift-and-what-to-do-about-it\/\"},\"author\":{\"name\":\"Cameron van Orman\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/ffc0e215616e4486086bd055ec919454\"},\"headline\":\"Drift Happens: Strategic Drift and What to Do About It\",\"datePublished\":\"2022-06-03T12:00:00+00:00\",\"dateModified\":\"2022-06-03T13:23:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/drift-happens-strategic-drift-and-what-to-do-about-it\/\"},\"wordCount\":1146,\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/drift-happens-strategic-drift-and-what-to-do-about-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2022\/06\/Drift-Happens-Blog-Image-1024x576.jpg\",\"articleSection\":[\"People of Planview\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.planview.com\/drift-happens-strategic-drift-and-what-to-do-about-it\/\",\"url\":\"https:\/\/blog.planview.com\/drift-happens-strategic-drift-and-what-to-do-about-it\/\",\"name\":\"Drift Happens: Strategic Drift and What to Do About It - 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