{"id":18987,"date":"2021-05-17T00:00:00","date_gmt":"2021-05-17T05:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/how-high-performance-teams-tell-stories-to-get-what-they-need\/"},"modified":"2021-05-17T00:00:00","modified_gmt":"2021-05-17T05:00:00","slug":"how-high-performance-teams-tell-stories-to-get-what-they-need","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/how-high-performance-teams-tell-stories-to-get-what-they-need\/","title":{"rendered":"How High-Performance Teams Tell Stories to Get What they Need"},"content":{"rendered":"

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Storytelling is much more than just a colorful way to convey a message. Stories activate parts of the brain in sympathy with the events of the story in question. In other words, when we get captivated by a story about a mountain climber who is hanging on for dear life, or a star athlete who can win or lose the championship in the final seconds, our brain doesn’t know — and frankly doesn’t care — that we’re in the audience. Our brain responds as if it is really happening: not to someone else, but to us! As a result, we’re much more attentive and involved in what’s going on, and that also makes us easier to persuade. We buy into the story, and open our minds.<\/span><\/p>\n

\"High<\/p>\n

So, now that we know that storytelling is a potent and functional persuasion tool, here is how teams in your adaptable businesses can use this ancient art to achieve uncommon success: <\/span><\/b><\/p>\n

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