![](\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/7-How-to-Identify-and-Address-Marketing-Project-Roadblocks.jpg\")
<\/p>\n
Identifying Marketing Project Roadblocks<\/b><\/p>\n
No one can predict the future, so no matter how carefully you plan your content calendars and creative campaigns, some roadblocks are inevitable. What matters is that you enable yourself to react – and that means knowing how to spot them in the first place.<\/p>\n
To recognize roadblocks in your own projects, start by asking yourself questions such as:<\/p>\n
- \n
- What issues today will prevent you from working how you want?<\/li>\n
- What issues over the past quarter have prevented you from working how you want?<\/li>\n
- Are there any obstacles to working how you want with team members?<\/li>\n
- Are there any structural issues that you feel hold the team back?<\/li>\n<\/ul>\n
You can have team members return lists with their answers, or hold a meeting to brainstorm together and create a visual list of issues. Here’s a look at some of the most common issues<\/a> facing marketing project management, including but not limited to:<\/p>\n
- \n
- Multiple versions of the same spreadsheet or document causing confusion<\/li>\n
- Not knowing where and how all team resources are being deployed<\/li>\n
- Uncertainty over who has responsibility for deliverables<\/li>\n
- Timing and collaboration problems for remote teams<\/li>\n
- Lack of clarity about approval, feedback and sign-off from management<\/li>\n
- Difficulty of assessing project and task status<\/li>\n<\/ul>\n
What to Do About Project Roadblocks<\/b><\/p>\n
Though every marketing team will have its own unique set of circumstances and accompanying issues, there are some general solutions which can dramatically reduce the most common roadblocks.<\/p>\n
Use the Right Project Management Tools <\/b><\/p>\n
For today’s marketing teams to work effectively, tasks need to be clear, feedback loops need to flow constantly and collaboration needs to be more in sync than a nearly-forgotten 90s boy band. With the right project management tools, all of this and more can be achieved in one fell swoop.<\/p>\n
Cloud-based platforms that support a range of project management methodologies<\/a> can help break down work silos, especially for remote or distributed teams.<\/p>\n
Create a Drive Towards Transparency<\/b><\/p>\n
One of the biggest things holding back any team and its management is not knowing what’s going on. Confusion reigns as spreadsheets slip through the cracks and important tasks get completely forgotten.<\/p>\n
For marketing project managers, it is essential to create a situation where complete visibility is the norm<\/a>, which can involve either a culture change or technological change (such as through introducing simplified tracking through online project management tools).<\/p>\n
From knowing where resources need to be deployed to get a task over the line to smoothing out the onboarding of new team members who don’t know who they should be working with, making projects transparent and easy-to-navigate is a must for today’s marketing teams.<\/p>\n
Plan and Reiterate<\/b><\/p>\n
Even if you’re not a strictly Agile team, you can prepare yourself for roadblocks by taking inspiration from Agile values. Agile’s emphasis on “experimental evolution,”<\/a> in particular, allows teams to incorporate feedback loops, repetition and lesson-learning directly into their processes.<\/p>\n
Let’s say your team is designing a series of webinars to promote a new product. During the first round of deliverables, there is a significant lag during the approval process for the webinar content. By using this roadblock as an opportunity to reflect on the causes of the lag, your team can anticipate or mitigate similar roadblocks in future rounds or projects.<\/p>\n
\nIncrease your business agility with Planview AdaptiveWork’s project management software<\/div>\nTake a Product Tour<\/a><\/div>\n<\/div>\nOne of the simplest ways of overcoming communication and visibility issues is to adopt project management tools that fit your organization’s needs. As an industry-leading provider of PM software, Planview AdaptiveWork offers the possibility to make your marketing project teams more nimble through technology. To see how, get in contact with us today to organize a live demo<\/a>.<\/p>\n
<\/p>\n
![\"Siemens]()
<\/a> ![\"IIROC]()
<\/a> ![\"Financial]()
<\/a> ![\"M]()
<\/a> ![\"Aliancys]()
<\/a> ![\"Bonfiglioli]()
<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"Roadblocks in terms of marketing project management (as opposed to, say, a police car chase) are anything that gets in the way of completing tasks and projects in the manner and by the time they are needed. As many of these obstacles and productivity killers can be subtle or completely ingrained in work processes, the…<\/p>\n","protected":false},"author":205,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[35],"tags":[],"class_list":["post-18264","post","type-post","status-publish","format-standard","hentry","category-pmo-project-management-organizations"],"acf":[],"yoast_head":"\n
How to Identify and Address Marketing Project Roadblocks<\/title>\n<meta name=\"description\" content=\"Marketing project roadblocks can slow you down and mark the difference between success and failure. Here\u2019s how to spot them and deal with them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Identify and Address Marketing Project Roadblocks\" \/>\n<meta property=\"og:description\" content=\"Marketing project roadblocks can slow you down and mark the difference between success and failure. Here\u2019s how to spot them and deal with them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-19T06:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/7-How-to-Identify-and-Address-Marketing-Project-Roadblocks.jpg\" \/>\n<meta name=\"author\" content=\"Team AdaptiveWork\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team AdaptiveWork\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/\"},\"author\":{\"name\":\"Team AdaptiveWork\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/e307731bc782b0042d055366fc035e50\"},\"headline\":\"How to Identify and Address Marketing Project Roadblocks\",\"datePublished\":\"2020-11-19T06:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/\"},\"wordCount\":723,\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/7-How-to-Identify-and-Address-Marketing-Project-Roadblocks.jpg\",\"articleSection\":[\"Project Portfolio Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/\",\"url\":\"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/\",\"name\":\"How to Identify and Address Marketing Project Roadblocks\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/7-How-to-Identify-and-Address-Marketing-Project-Roadblocks.jpg\",\"datePublished\":\"2020-11-19T06:00:00+00:00\",\"description\":\"Marketing project roadblocks can slow you down and mark the difference between success and failure. Here\u2019s how to spot them and deal with them.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/#primaryimage\",\"url\":\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/7-How-to-Identify-and-Address-Marketing-Project-Roadblocks.jpg\",\"contentUrl\":\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/7-How-to-Identify-and-Address-Marketing-Project-Roadblocks.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.planview.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Identify and Address Marketing Project Roadblocks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.planview.com\/#website\",\"url\":\"https:\/\/blog.planview.com\/\",\"name\":\"Planview Blog\",\"description\":\"Leading the conversation on digital connected work\",\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.planview.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.planview.com\/#organization\",\"name\":\"Planview\",\"url\":\"https:\/\/blog.planview.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png\",\"contentUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png\",\"width\":280,\"height\":66,\"caption\":\"Planview\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\",\"https:\/\/x.com\/Planview\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/e307731bc782b0042d055366fc035e50\",\"name\":\"Team AdaptiveWork\",\"url\":\"https:\/\/blog.planview.com\/author\/team-adaptivwork\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Identify and Address Marketing Project Roadblocks","description":"Marketing project roadblocks can slow you down and mark the difference between success and failure. Here\u2019s how to spot them and deal with them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/","og_locale":"en_US","og_type":"article","og_title":"How to Identify and Address Marketing Project Roadblocks","og_description":"Marketing project roadblocks can slow you down and mark the difference between success and failure. Here\u2019s how to spot them and deal with them.","og_url":"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/","og_site_name":"Planview Blog","article_publisher":"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","article_published_time":"2020-11-19T06:00:00+00:00","og_image":[{"url":"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/7-How-to-Identify-and-Address-Marketing-Project-Roadblocks.jpg","type":"","width":"","height":""}],"author":"Team AdaptiveWork","twitter_card":"summary_large_image","twitter_creator":"@Planview","twitter_site":"@Planview","twitter_misc":{"Written by":"Team AdaptiveWork","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/#article","isPartOf":{"@id":"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/"},"author":{"name":"Team AdaptiveWork","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/e307731bc782b0042d055366fc035e50"},"headline":"How to Identify and Address Marketing Project Roadblocks","datePublished":"2020-11-19T06:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/"},"wordCount":723,"publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"image":{"@id":"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/#primaryimage"},"thumbnailUrl":"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/7-How-to-Identify-and-Address-Marketing-Project-Roadblocks.jpg","articleSection":["Project Portfolio Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/","url":"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/","name":"How to Identify and Address Marketing Project Roadblocks","isPartOf":{"@id":"https:\/\/blog.planview.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/#primaryimage"},"image":{"@id":"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/#primaryimage"},"thumbnailUrl":"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/7-How-to-Identify-and-Address-Marketing-Project-Roadblocks.jpg","datePublished":"2020-11-19T06:00:00+00:00","description":"Marketing project roadblocks can slow you down and mark the difference between success and failure. Here\u2019s how to spot them and deal with them.","breadcrumb":{"@id":"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/#primaryimage","url":"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/7-How-to-Identify-and-Address-Marketing-Project-Roadblocks.jpg","contentUrl":"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/7-How-to-Identify-and-Address-Marketing-Project-Roadblocks.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.planview.com\/how-to-identify-and-address-marketing-project-roadblocks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.planview.com\/"},{"@type":"ListItem","position":2,"name":"How to Identify and Address Marketing Project Roadblocks"}]},{"@type":"WebSite","@id":"https:\/\/blog.planview.com\/#website","url":"https:\/\/blog.planview.com\/","name":"Planview Blog","description":"Leading the conversation on digital connected work","publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.planview.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.planview.com\/#organization","name":"Planview","url":"https:\/\/blog.planview.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","contentUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","width":280,"height":66,"caption":"Planview"},"image":{"@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","https:\/\/x.com\/Planview"]},{"@type":"Person","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/e307731bc782b0042d055366fc035e50","name":"Team AdaptiveWork","url":"https:\/\/blog.planview.com\/author\/team-adaptivwork\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/18264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/users\/205"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/comments?post=18264"}],"version-history":[{"count":0,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/18264\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/media?parent=18264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/categories?post=18264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/tags?post=18264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Siemens](\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/08\/siemens_energy-200x100.png\")
<\/a> ![\"IIROC](\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/07\/IIROC_logo-200x100.gif\"){kind=logo}
<\/a> ![\"Financial](\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/04\/FINANCIAL-SERVICES-IMG-200x100.jpg\")
<\/a> ![\"M](\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/03\/m-squared-logo-200x100.jpg\"){kind=logo}
<\/a> ![\"Aliancys](\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/12\/aoc_aliancys-logo-800x400-200x100.jpg\"){kind=logo}
<\/a> ![\"Bonfiglioli](\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/bonfiglioli_logo-800x400-200x100.jpg\"){kind=logo}
<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"