{"id":18111,"date":"2020-05-01T00:00:00","date_gmt":"2020-05-01T05:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/3-tips-for-improving-collaboration-in-marketing-projects\/"},"modified":"2020-05-01T00:00:00","modified_gmt":"2020-05-01T05:00:00","slug":"3-tips-for-improving-collaboration-in-marketing-projects","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/3-tips-for-improving-collaboration-in-marketing-projects\/","title":{"rendered":"3 Tips for Improving Collaboration in Marketing Projects"},"content":{"rendered":"<p> <!-- .post-meta --><\/p>\n<p>Effective marketing, without question, is a collaborative effort. To be successful, your campaign must be a 360-degree strategy incorporating research, graphics, copy, user experience, analytics, and more. Because each of these functions requires a very different kind of brain, an effective marketing team generally has several people involved in any given project.<\/p>\n<p><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/04\/hans-peter-gauster-3y1zF4hIPCg-unsplash11.jpg\" alt height=\"400\"><\/p>\n<p>So if you&#x2019;re a digital marketing project manager, it&#x2019;s up to you to maintain steady and effective collaboration across your projects. How do you do it? We put together this guide for increasing collaboration between clients and your team of strategists and creatives.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/3-tips-for-improving-collaboration-in-marketing-projects\/#Embrace_the_power_of_creative_briefs\" >Embrace the power of creative briefs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/3-tips-for-improving-collaboration-in-marketing-projects\/#Stop_groaning_about_meetings\" >Stop groaning about meetings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/3-tips-for-improving-collaboration-in-marketing-projects\/#Work_with_a_team_collaboration_software\" >Work with a team collaboration software<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Embrace_the_power_of_creative_briefs\"><\/span><b>Embrace the power of creative briefs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In case you don&#x2019;t already know, a creative brief is a shareable document that defines the scope of a piece of work. Creative briefs are created by the customer (whether that&#x2019;s a client or the agency) for the preparer of the work (whether that&#x2019;s an agency or a freelancer) and can be used to define the project of a marketing campaign, piece(s) of copy, web design, promotional video, ad campaign, etc.<\/p>\n<p>In general, a creative brief will include the <a href=\"\/what-are-project-objectives-in-project-management\">objectives of the project<\/a>, the target audience for the project, the tone, a deadline, and the given budget. It&#x2019;s important that the digital marketing project manager invest time and consideration into the creative brief, because the more thorough it is, the more likely the project will come out as desired.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Stop_groaning_about_meetings\"><\/span><b>Stop groaning about meetings<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the 21st century, meetings are met with a certain level of skepticism. We anticipate they&#x2019;ll waste our time, veer off course, or be rescheduled ad nauseum.<\/p>\n<p>Unfortunately, as much as we dread them, meetings are essential to improving collaboration in marketing projects. If you are a digital marketing project manager, it&#x2019;s up to you to create <a href=\"\/benefits-using-agile-approach-meetings\">productive meetings<\/a> that get stakeholders on the same page.<\/p>\n<p>The best way to keep meetings on track is to set an agenda well in advance and send it to all relevant members beforehand. This gives them time to gather their thoughts, so they can best articulate them during the session. Be sure to exclude any non-relevant team members from meetings. Many professionals like to host <a href=\"\/standups-not-status-meetings-are-they-right-for-you\">standing meetings<\/a> to add an extra level of energy to the collaboration session (and to keep it brief and efficient).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Work_with_a_team_collaboration_software\"><\/span><b>Work with a team collaboration software<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a digital marketing project manager, team collaboration software is your best friend. In fact, it does a lot of the coordinating for you. Look for a cloud-based software that allows you to create project boards that unite all relevant team members in one place.<\/p>\n<p>Clarizen&#x2019;s newest task management software, Planview AdaptiveWork Go, has these features and more. Planview AdaptiveWork Go is a user-friendly task management system that allows your team to deliver results in a more agile way. It gets team members on the same page with deadline and milestone tracking. You can create workflows and assignments within each board and check off tasks as they are completed. You&#x2019;ll spend a lot less time worrying about team members &#x201C;dropping the ball&#x201D; over the course of the marketing project.<\/p>\n<p>A marketing project is a multifaceted beast that requires many different players and many different parts. As a digital marketing project manager, it is an enormous task to keep track of all these moving pieces across multiple projects and multiple clients. Creative briefs, collaborative meetings, and team collaboration software will keep the cogs in the machine moving, so you can focus on bigger picture items, like long term strategy and landing that next big client.<\/p>\n<p>If you&#x2019;re interested in learning more about Planview AdaptiveWork&#x2019;s team collaboration software, we&#x2019;d be happy to set you up with a <a href=\"https:\/\/www.clarizen.com\/clarizen-go-free-trial\/\">30-day free trial<\/a>. Get in touch to learn more!<\/p>\n<p><\/p>\n<div class=\"client-logo\"> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Siemens Energy\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/08\/siemens_energy-200x100.png\" alt=\"Siemens Energy\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"IIROC Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/07\/IIROC_logo-200x100.gif\" alt=\"IIROC Success\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Financial Services Institution\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/04\/FINANCIAL-SERVICES-IMG-200x100.jpg\" alt=\"Financial Services Institution\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"M Squared\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/03\/m-squared-logo-200x100.jpg\" alt=\"M Squared\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Aliancys Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/12\/aoc_aliancys-logo-800x400-200x100.jpg\" alt=\"Aliancys Success\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Bonfiglioli Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/bonfiglioli_logo-800x400-200x100.jpg\" alt=\"Bonfiglioli Success\"><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Effective marketing, without question, is a collaborative effort. To be successful, your campaign must be a 360-degree strategy incorporating research, graphics, copy, user experience, analytics, and more. Because each of these functions requires a very different kind of brain, an effective marketing team generally has several people involved in any given project. So if you&#x2019;re&#8230;<\/p>\n","protected":false},"author":205,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[35],"tags":[],"class_list":["post-18111","post","type-post","status-publish","format-standard","hentry","category-pmo-project-management-organizations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Tips for Improving Collaboration in Marketing Projects<\/title>\n<meta name=\"description\" content=\"Marketing projects are inherently dynamic and collaborative. Here are 3 tips for making yours run more smoothly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/3-tips-for-improving-collaboration-in-marketing-projects\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Tips for Improving Collaboration in Marketing Projects\" \/>\n<meta property=\"og:description\" content=\"Marketing projects are inherently dynamic and collaborative. 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