{"id":17947,"date":"2020-02-23T00:00:00","date_gmt":"2020-02-23T06:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/5-tools-every-marketing-project-manager-needs\/"},"modified":"2020-02-23T00:00:00","modified_gmt":"2020-02-23T06:00:00","slug":"5-tools-every-marketing-project-manager-needs","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/5-tools-every-marketing-project-manager-needs\/","title":{"rendered":"5 Tools Every Marketing Project Manager Needs"},"content":{"rendered":"<p> <!-- .post-meta --><\/p>\n<p>The best marketing project managers will tell you that their success is highly dependent on a few things: good communication, good data, and good tools that make it all possible. With new SaaS startups popping up daily, choosing the best marketing project manager tools can pose a challenge: Which solution is the best fit for each of the many &#x201C;hats&#x201D; a marketing project manager wears?<\/p>\n<p><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/01\/Feb-12-5-Tools-Every-Marketing-Project-Manager-Needs1-1024x512.jpg\" alt height=\"400\"><\/p>\n<p>The simplest solution to the ever-growing matrix of subscription services and their rising costs might just be choosing one system with a solution to every challenge. To find the best project management system for marketing, there are a few things every marketing project manager should look for.<\/p>\n<p>Read on for five non-negotiable marketing project manager tools:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/5-tools-every-marketing-project-manager-needs\/#Vendor_Management\" >Vendor Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/5-tools-every-marketing-project-manager-needs\/#Task_Automation\" >Task Automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/5-tools-every-marketing-project-manager-needs\/#Data_analytics_tools\" >Data analytics tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/5-tools-every-marketing-project-manager-needs\/#SEO_Tools\" >SEO Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/5-tools-every-marketing-project-manager-needs\/#Cloud_Access\" >Cloud Access<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.planview.com\/5-tools-every-marketing-project-manager-needs\/#Team_Collaboration\" >Team Collaboration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.planview.com\/5-tools-every-marketing-project-manager-needs\/#Best_Project_Management_System_for_Marketing\" >Best Project Management System for Marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Vendor_Management\"><\/span>Vendor Management<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating content, managing social media campaigns and working with vendors and agencies for social media or PR can be stressful. When the little details aren&#x2019;t all captured in the same system, crucial items can get lost in the shuffle, and the budget can get lost with it.<\/p>\n<p>An enterprise vendor management tool can connect <a href=\"\/7-best-practices-for-overcoming-teams-working-in-silos\">formerly siloed teams and groups<\/a> so they can coordinate efforts and simplify the approval process. This means you can get your campaign up and running as soon as possible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Task_Automation\"><\/span>Task Automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In every marketing project, there is a selection of tasks that must get done. Automation can standardize processes&#x2013;&#x2013;such as project intake&#x2013;&#x2013;to make sure your resources are utilized based on the new incoming demand.<\/p>\n<p>In this regard, some of the best marketing project manager tools don&#x2019;t necessarily seem like project management tools at first blush, but rather are specialized for specific marketing tasks. That includes:<\/p>\n<ul>\n<li>Social media tools for planning social calendars and scheduling posts<\/li>\n<li>Content calendar tools for creating publishing schedules<\/li>\n<li>&#x2026;and anything that helps you <a href=\"\/nixing-repetitive-tasks-boosts-productivity-heres-how-to-actually-do-it\">reduce repetitive or frequent marketing work<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Data_analytics_tools\"><\/span>Data analytics tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data is key for project managers to know how a marketing project is progressing as well as how well it accomplishes its key KPIs. Real-time analytics during the project can help project managers define bottlenecks and vendors who might need a bit more attention.<\/p>\n<p>There are plenty of paid and free analytics tools, including Google Analytics, that marketing project managers &#x2013; from content marketing to SEO &#x2013; swear by in order to <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-tools\">monitor the success of their marketing efforts<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_Tools\"><\/span>SEO Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There&#x2019;s hardly a marketing manager these days whose job doesn&#x2019;t involve content marketing, and that means SEO. SEO tools help you leverage data about users&#x2019; search behavior to:<\/p>\n<ul>\n<li>Give readers content they want<\/li>\n<li>Optimize your website for usability<\/li>\n<li>&#x2026;and generally improve your digital presence<\/li>\n<\/ul>\n<p>Keyword research tools, data scrapers and content aggregators are just a few of the <a href=\"https:\/\/www.techradar.com\/news\/best-seo-tool\">many SEO tools<\/a> marketing project managers rely on to make sure they keep their finger on the pulse of their audiences&#x2019; pain points and deliver real value. Some of these tools overlap with the analytics tools mentioned above, while others are more specialized.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cloud_Access\"><\/span>Cloud Access<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether you have a jam-packed travel schedule based on trade shows and global stakeholder meetings, or you&#x2019;re simply looking for the flexibility of working at home or from the office, having cloud access is an absolute must-have for today&#x2019;s marketing project manager.<\/p>\n<div id=\"content-cta\">\n<div id=\"content-cta-text\">Increase your business agility with Planview AdaptiveWork&#x2019;s project management software<\/div>\n<div id=\"content-cta-button\"><a href=\"https:\/\/www.clarizen.com\/resource\/product-tour\/?refer=blogpost\">Take a Product Tour<\/a><\/div>\n<\/div>\n<p>A full-service project management system for marketing should make it easy to access your project information from anywhere, whether you&#x2019;re using the secure web application on your laptop, a native mobile app, or through an integration with your other business software solutions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Team_Collaboration\"><\/span>Team Collaboration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Between cross-functional internal stakeholders, aligning marketing and sales teams on business and budget objectives and managing external collaborators, a marketing project manager tool must have team collaboration that keeps everyone aligned.<\/p>\n<p>A collaboration tool <a href=\"https:\/\/www.clarizen.com\/teams\/marketing\/\">like Planview AdaptiveWork<\/a> makes it easy for all collaborators to communicate within a single platform to keep everyone informed and on-task.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Project_Management_System_for_Marketing\"><\/span>Best Project Management System for Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many marketing project managers will find themselves working with a homebrewed collection of tools designed for specific tasks, and there&#x2019;s not necessarily anything wrong with that. The best project management system for marketing &#x2013; even an all-in-one system &#x2013; will not necessarily account for every single marketing task. That&#x2019;s where specialized tools for content creation, social media and more come into play.<\/p>\n<p>But like all projects, marketing projects depend on good collaboration and efficient workflows. That&#x2019;s where solutions like Planview AdaptiveWork come in. To find out how Planview AdaptiveWork can help your marketing projects soar, <a href=\"https:\/\/www.clarizen.com\/live-demos\/\">schedule a live demo today.<\/a><\/p>\n<p><\/p>\n<div class=\"client-logo\"> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Siemens Energy\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/08\/siemens_energy-200x100.png\" alt=\"Siemens Energy\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"IIROC Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/07\/IIROC_logo-200x100.gif\" alt=\"IIROC Success\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Financial Services Institution\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/04\/FINANCIAL-SERVICES-IMG-200x100.jpg\" alt=\"Financial Services Institution\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"M Squared\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/03\/m-squared-logo-200x100.jpg\" alt=\"M Squared\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Aliancys Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/12\/aoc_aliancys-logo-800x400-200x100.jpg\" alt=\"Aliancys Success\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Bonfiglioli Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/bonfiglioli_logo-800x400-200x100.jpg\" alt=\"Bonfiglioli Success\"><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The best marketing project managers will tell you that their success is highly dependent on a few things: good communication, good data, and good tools that make it all possible. With new SaaS startups popping up daily, choosing the best marketing project manager tools can pose a challenge: Which solution is the best fit for&#8230;<\/p>\n","protected":false},"author":205,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[35],"tags":[],"class_list":["post-17947","post","type-post","status-publish","format-standard","hentry","category-pmo-project-management-organizations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Tools Every Marketing Project Manager Needs<\/title>\n<meta name=\"description\" content=\"Marketing project managers wear so many different hats. Here are the tools you need to keep them straight.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/5-tools-every-marketing-project-manager-needs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tools Every Marketing Project Manager Needs\" \/>\n<meta property=\"og:description\" content=\"Marketing project managers wear so many different hats. 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