{"id":17024,"date":"2019-07-16T00:00:00","date_gmt":"2019-07-16T05:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/the-art-of-process-in-marketing-operations\/"},"modified":"2022-04-06T14:54:10","modified_gmt":"2022-04-06T19:54:10","slug":"the-art-of-process-in-marketing-operations","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/the-art-of-process-in-marketing-operations\/","title":{"rendered":"The Art of Process in Marketing Operations"},"content":{"rendered":"

<\/p>\n

In marketing operations, a process is a collection of similar tasks which are aligned towards a singular set of objectives. It will have inputs, throughputs and outputs and generally a number of different stages which are followed and information components which are included.<\/p>\n

\"\"<\/p>\n

For example, a marketing campaign management process<\/a> might go through these following steps:<\/p>\n

    \n
  1. Outline Objectives for Campaign<\/li>\n
  2. Conduct Research<\/li>\n
  3. Analyze Opportunities<\/li>\n
  4. Choose Most Appropriate Targets<\/li>\n
  5. Develop Marketing Strategies<\/li>\n
  6. Design and Collect Specific Assets<\/li>\n
  7. Implement Marketing Campaign<\/li>\n
  8. Manage Roll-Out and Support<\/li>\n
  9. Collect and Analyze Results<\/li>\n<\/ol>\n

    The process will also require a variety of datasets to enable its proper function, including:<\/p>\n