{"id":14803,"date":"2021-01-06T17:05:49","date_gmt":"2021-01-06T23:05:49","guid":{"rendered":"https:\/\/blog.planview.com\/?p=14803"},"modified":"2022-04-05T13:57:09","modified_gmt":"2022-04-05T18:57:09","slug":"podcast-three-agile-experts-discuss-agile-marketing","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/","title":{"rendered":"Podcast: Three Agile Experts Discuss Agile Marketing"},"content":{"rendered":"\n<p>What does it take to expand Agile practices into business teams like marketing?&nbsp;<\/p>\n\n\n\n<p>That\u2019s the question that host Tim Shisler asked a panel of Agile experts in a <a rel=\"noreferrer noopener\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/agile-marketing-panel\/id1463183341?i=1000499462752\" target=\"_blank\">recent series<\/a> on the <a rel=\"noreferrer noopener\" href=\"https:\/\/podcasts.apple.com\/us\/podcast\/safe-business-agility-podcast\/id1463183341\" target=\"_blank\">SAFe Business Agility Podcast<\/a>. Our own <a rel=\"noreferrer noopener\" href=\"https:\/\/www.planview.com\/company\/leadership\/\" target=\"_blank\">EVP and Chief Marketing Officer Cameron van Orman<\/a> joined author Jim Ewel and Melissa Reeve, VP of Marketing at Scaled Agile, to share their thoughts on the similarities and differences between Agile transformations in technology and marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Listen to &#8220;Agile Marketing Panel&#8221; part <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/agile-marketing-panel\/id1463183341?i=1000499462752\">one<\/a> and <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/agile-marketing-panel-part-two\/id1463183341?i=1000500979997\">two<\/a> for all of the insights and ideas, or keep reading for a recap of their conversation.<\/h4>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#How_is_it_different_implementing_Agile_in_a_marketing_team_vs_a_technology_team\" >How is it different implementing Agile in a marketing team vs. a technology team?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#What_can_Agile_leaders_do_to_mitigate_this_challenge\" >What can Agile leaders do to mitigate this challenge?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#Whats_the_best_way_for_marketing_teams_to_get_started_with_Agile\" >What\u2019s the best way for marketing teams to get started with Agile?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#How_can_you_introduce_Agile_to_marketing_without_adding_another_silo\" >How can you introduce Agile to marketing without adding another silo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#Whats_the_secret_to_scaling_Agile\" >What\u2019s the secret to scaling Agile?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#As_enterprises_embrace_business_agility_and_adopt_Lean_and_Agile_workflows_how_can_developers_better_collaborate_with_marketing\" >As enterprises embrace business agility and adopt Lean and Agile workflows, how can developers better collaborate with marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_is_it_different_implementing_Agile_in_a_marketing_team_vs_a_technology_team\"><\/span>How is it different implementing Agile in a marketing team vs. a technology team?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The panel agreed that marketers respond to Agile language and processes in a different way than developers. While developers have been using various methodologies for years (waterfall, software development lifecycle, object oriented, etc.), marketers tend to be more free-spirited. This can make using a process in a disciplined way more challenging.&nbsp;<\/p>\n\n\n\n<p>Language came up as a particular barrier to adoption for some marketing teams. While developers tend to like the rigor of <a href=\"https:\/\/blog.planview.com\/agile-terminology\/\">very specific terminology<\/a>, it can turn marketers off. \u201cWhen we took our first pilot group through Agile training,\u201d Cameron shared, \u201cwe found language to be a headwind \u2026 that specific nuanced language got people flustered and confused, so they forgot about the principles. This can get in the way of your objectives, to visualize work, be faster, understand dependencies and prioritize\u2026 you think language is innocuous, but it can be different for marketers.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_can_Agile_leaders_do_to_mitigate_this_challenge\"><\/span><strong>What can Agile leaders do to mitigate this challenge? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adapt. The panel suggested:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Back off on the theory to include more experiential activities that \u201cbake in\u201d the knowledge more effectively.<\/li><li>Make sure everything is contextualized. \u201cTake the time to define the language so it doesn\u2019t feel so rigid,\u201d Melissa recommended. \u201cAllow the creativity to shine through.\u201d<\/li><li>Be flexible. Focus more on what you want to accomplish instead of being a stickler about the words.<\/li><li>Start small and take it slow. Ease into the process so the words have time to sink in.<\/li><\/ul>\n\n\n\n<p>In addition to language, the panel discussed the importance of choosing the right Agile methodology. While Scrum is common with development teams, for instance, it may not make sense for a marketing team, where flow-based work can be more applicable.&nbsp;<\/p>\n\n\n\n<p>Jim explained, \u201cIt\u2019s about how much control you have over your work. Scrum requires that you can plan your work two weeks in advance. Some types of marketing, like creative or PR, are very tied to responding to things immediately. A flow-based approach like Kanban is the best method when you don\u2019t control the work enough to do things like create a sprint backlog.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_the_best_way_for_marketing_teams_to_get_started_with_Agile\"><\/span>What\u2019s the best way for marketing teams to get started with Agile?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Melissa answered this question quickly and succinctly: \u201cTake what you can get.\u201d&nbsp;<\/p>\n\n\n\n<p>She suggested starting with a brief awareness session, like a webinar, to describe how Agile improves workflow and cross-team collaboration. Pay attention to who \u201cleans in,\u201d who is interested, asks questions, and wants to learn more. Start with that person and their team.&nbsp;<\/p>\n\n\n\n<p>Additional thoughts included:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Start with product marketing. Cameron elaborated, \u201cProduct marketing is the immediate recipient of the product development organization, which is probably already Agile. Product marketing is likely somewhat familiar with the lingo and processes already, and also needs to figure out how to keep up with the increased release frequency, so it\u2019s a good place to start.\u201d<\/li><li>Focus on quick wins. Find the middle managers that are receptive to the idea, create a few quick wins (whether you call them \u201cAgile\u201d or not), then bring those wins back to senior management.<\/li><li>Align with executives\u2019 strategies and goals. Frame Agile in the context of what the leadership team is trying to achieve, and show how it can contribute to that strategy.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_you_introduce_Agile_to_marketing_without_adding_another_silo\"><\/span>How can you introduce Agile to marketing without adding another silo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the biggest shifts that marketing teams undergo when adopting Agile methodologies is aligning around value instead of organizing by function. The expert panel emphasized the importance of creating cross-functional and\/or shared services teams to support that alignment and get away from the hand-offs and delays that traditionally plague the marketing organization. At the highest level, this requires organizing around the customer and focusing on outcomes instead of outputs.&nbsp;<\/p>\n\n\n\n<p>What does that look like in practice? Cameron described how we operate here at Planview. We have two types of groups in our go-to-market value streams: cross-functional campaign teams comprised of dedicated product, content, and demand marketers, and shared services groups that support the campaign teams. Both types of teams work together in <a href=\"https:\/\/www.youtube.com\/playlist?list=PLjnTFC1k2-uSikyvTxIbSdkTaewrgpPHb\" target=\"_blank\" rel=\"noreferrer noopener\">PI planning<\/a>, so all work is visible to everyone.&nbsp;<\/p>\n\n\n\n<p>We also run voice-of customer teams aligned to each of our campaign teams. These include sales development reps, sales team members, product management, and customer service directors. These voice of customer teams provide the campaign teams with feedback, testing, inputs, and help harden plans before they\u2019re finalized. These cross-functional \u201cteams of teams\u201d ensure that marketing doesn\u2019t become a silo.&nbsp;<\/p>\n\n\n\n<p>Jim made a powerful point in his answer to this question. \u201cWhen you create cross-functional teams, you gain mutual understanding and trust between people with different skill sets. Marketers think developers do magic; developers think marketing is a black box. When you put them on the same team, you get a radical transparency that helps the teams work.\u201d That empathy and collaboration ultimately breaks down silos instead of creating new ones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_the_secret_to_scaling_Agile\"><\/span>What\u2019s the secret to scaling Agile?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The panel agreed that scaling Agile successfully requires human transformation, not just processes and tools.&nbsp;<\/p>\n\n\n\n<p>\u201cAs marketing organizations start to scale,\u201d Melissa commented, \u201cthey often start using a process or tool and forget about the mindset. But for Agile to work, everyone must have that mindset in place. You need to win the hearts and minds of people so that the tools and processes will stick.\u201d&nbsp;<\/p>\n\n\n\n<p>Jim agreed. \u201cUnless you\u2019re changing the beliefs and behaviors of your people, Agile will be risk in the organization. Even if people are following a leader, Agile can crumble if it doesn\u2019t become part of the culture. It\u2019s related to people processes too\u201d &#8212; not just work processes &#8212; \u201clike how we evaluate people, what kind of ceremonies we have, and how we assign and divide up work.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>To ensure that Agile becomes part of the culture, the panel urged organizations to train managers how to lead and manage through an Agile transformation &#8212; and continue to do so. \u201cIt\u2019s not something you do once,\u201d Cameron emphasized. \u201cNew managers come in, old ones get stuck in a rut, people start just going through the motions. The culture has to be constantly tested and cultivated.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"As_enterprises_embrace_business_agility_and_adopt_Lean_and_Agile_workflows_how_can_developers_better_collaborate_with_marketing\"><\/span>As enterprises embrace business agility and adopt Lean and Agile workflows, how can developers better collaborate with marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The podcast\u2019s final question revisited&nbsp; the earlier point about empathy. Melissa commented, \u201cWhen you go through exercises like value stream mapping and see the effort and work that goes into it, you can\u2019t ignore the contribution that other people are making to the end product. When it\u2019s out of the black box and into the light, all of a sudden you have common ground from which to work.<\/p>\n\n\n\n<p>Shared objectives are important as well. Jim highlighted a mutual focus on customer experience, while Cameron spoke to the importance of the system view. \u201cVery few functions can stand alone,\u201d he concluded. \u201cIt has to be about the sum total of experiences. Whatever your role, there are people upstream and downstream. When you push yourself to understand the whole system, you can see how value is flowing and ensure that the system is aligned and congruent. By walking the mile in someone else\u2019s shoes, you start to think and interact differently.\u201d&nbsp;<\/p>\n\n\n\n<p>Tune in to parts <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/agile-marketing-panel\/id1463183341?i=1000499462752\">one<\/a> and <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/agile-marketing-panel-part-two\/id1463183341?i=1000500979997\">two<\/a> of the podcast to hear each panelist\u2019s full perspective on scaling Agile into the marketing organization.\u00a0For more information about how <a href=\"https:\/\/www.planview.com\/products-solutions\/solutions\/enterprise-agile-planning\/agile-program-management\/\" class=\"ek-link\">Agile Program Management<\/a> supports scaling Agile, check out our eBook <a href=\"https:\/\/info.planview.com\/apm-make-work-connected-visible-_ebook_lad_en_reg.html\" target=\"_blank\" rel=\"noreferrer noopener\">Agile Program Management: Make Work Visible<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:85% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/info.planview.com\/agile-program-management-solution-_demo-on-demand_lad_en_reg.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/12\/planview-demo-Agile-Program-Management-Solution_800x200.jpg\" alt=\"\" class=\"wp-image-14797\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/12\/planview-demo-Agile-Program-Management-Solution_800x200.jpg 800w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/12\/planview-demo-Agile-Program-Management-Solution_800x200-300x75.jpg 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/12\/planview-demo-Agile-Program-Management-Solution_800x200-150x38.jpg 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/12\/planview-demo-Agile-Program-Management-Solution_800x200-768x192.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What does it take to expand Agile practices into business teams like marketing?&nbsp; That\u2019s the question that host Tim Shisler asked a panel of Agile experts in a recent series on the SAFe Business Agility Podcast. Our own EVP and Chief Marketing Officer Cameron van Orman joined author Jim Ewel and Melissa Reeve, VP of&#8230;<\/p>\n","protected":false},"author":31,"featured_media":14860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[8584,477,38],"tags":[],"class_list":["post-14803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agile-program-management","category-vision-trends","category-work-collaboration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast: Three Agile Experts Discuss Agile Marketing - Planview Blog<\/title>\n<meta name=\"description\" content=\"SAFe Business Agility Podcast and three experts share their the similarities and differences between Agile transformations in technology and marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: Three Agile Experts Discuss Agile Marketing\" \/>\n<meta property=\"og:description\" content=\"SAFe Business Agility Podcast and three experts share their the similarities and differences between Agile transformations in technology and marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:author\" content=\"loquinn\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-06T23:05:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-05T18:57:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/01\/SAI-podcast.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Leyna O\u2019Quinn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LeynaO\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leyna O\u2019Quinn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/\"},\"author\":{\"name\":\"Leyna O\u2019Quinn\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/290f443261715e577ce2e24971c86387\"},\"headline\":\"Podcast: Three Agile Experts Discuss Agile Marketing\",\"datePublished\":\"2021-01-06T23:05:49+00:00\",\"dateModified\":\"2022-04-05T18:57:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/\"},\"wordCount\":1384,\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/01\/SAI-podcast.gif\",\"articleSection\":[\"Agile Program Management\",\"Vision and Trends\",\"Work Management for Teams\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/\",\"url\":\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/\",\"name\":\"Podcast: Three Agile Experts Discuss Agile Marketing - Planview Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/01\/SAI-podcast.gif\",\"datePublished\":\"2021-01-06T23:05:49+00:00\",\"dateModified\":\"2022-04-05T18:57:09+00:00\",\"description\":\"SAFe Business Agility Podcast and three experts share their the similarities and differences between Agile transformations in technology and marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#primaryimage\",\"url\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/01\/SAI-podcast.gif\",\"contentUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/01\/SAI-podcast.gif\",\"width\":800,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.planview.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast: Three Agile Experts Discuss Agile Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.planview.com\/#website\",\"url\":\"https:\/\/blog.planview.com\/\",\"name\":\"Planview Blog\",\"description\":\"Leading the conversation on digital connected work\",\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.planview.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.planview.com\/#organization\",\"name\":\"Planview\",\"url\":\"https:\/\/blog.planview.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png\",\"contentUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png\",\"width\":280,\"height\":66,\"caption\":\"Planview\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\",\"https:\/\/x.com\/Planview\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/290f443261715e577ce2e24971c86387\",\"name\":\"Leyna O\u2019Quinn\",\"description\":\"Leyna O\u2019Quinn is a Certified Scrum Master and Certified SAFe Agilist. She has been managing the Planview blog strategy for more than 7 years. She writes about portfolio and resource management, Lean and Agile delivery, project collaboration, innovation management, and enterprise architecture. She has more than 15 years of experience writing about technology, industry trends, and best practices. She earned a Bachelor of Science in Business with a concentration in Marketing.\",\"sameAs\":[\"loquinn\",\"https:\/\/x.com\/LeynaO\"],\"url\":\"https:\/\/blog.planview.com\/author\/leyna-oquinn\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Podcast: Three Agile Experts Discuss Agile Marketing - Planview Blog","description":"SAFe Business Agility Podcast and three experts share their the similarities and differences between Agile transformations in technology and marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Podcast: Three Agile Experts Discuss Agile Marketing","og_description":"SAFe Business Agility Podcast and three experts share their the similarities and differences between Agile transformations in technology and marketing.","og_url":"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/","og_site_name":"Planview Blog","article_publisher":"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","article_author":"loquinn","article_published_time":"2021-01-06T23:05:49+00:00","article_modified_time":"2022-04-05T18:57:09+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/01\/SAI-podcast.gif","type":"image\/gif"}],"author":"Leyna O\u2019Quinn","twitter_card":"summary_large_image","twitter_creator":"@LeynaO","twitter_site":"@Planview","twitter_misc":{"Written by":"Leyna O\u2019Quinn","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#article","isPartOf":{"@id":"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/"},"author":{"name":"Leyna O\u2019Quinn","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/290f443261715e577ce2e24971c86387"},"headline":"Podcast: Three Agile Experts Discuss Agile Marketing","datePublished":"2021-01-06T23:05:49+00:00","dateModified":"2022-04-05T18:57:09+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/"},"wordCount":1384,"publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"image":{"@id":"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/01\/SAI-podcast.gif","articleSection":["Agile Program Management","Vision and Trends","Work Management for Teams"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/","url":"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/","name":"Podcast: Three Agile Experts Discuss Agile Marketing - Planview Blog","isPartOf":{"@id":"https:\/\/blog.planview.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#primaryimage"},"image":{"@id":"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/01\/SAI-podcast.gif","datePublished":"2021-01-06T23:05:49+00:00","dateModified":"2022-04-05T18:57:09+00:00","description":"SAFe Business Agility Podcast and three experts share their the similarities and differences between Agile transformations in technology and marketing.","breadcrumb":{"@id":"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#primaryimage","url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/01\/SAI-podcast.gif","contentUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/01\/SAI-podcast.gif","width":800,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/blog.planview.com\/podcast-three-agile-experts-discuss-agile-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.planview.com\/"},{"@type":"ListItem","position":2,"name":"Podcast: Three Agile Experts Discuss Agile Marketing"}]},{"@type":"WebSite","@id":"https:\/\/blog.planview.com\/#website","url":"https:\/\/blog.planview.com\/","name":"Planview Blog","description":"Leading the conversation on digital connected work","publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.planview.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.planview.com\/#organization","name":"Planview","url":"https:\/\/blog.planview.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","contentUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","width":280,"height":66,"caption":"Planview"},"image":{"@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","https:\/\/x.com\/Planview"]},{"@type":"Person","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/290f443261715e577ce2e24971c86387","name":"Leyna O\u2019Quinn","description":"Leyna O\u2019Quinn is a Certified Scrum Master and Certified SAFe Agilist. She has been managing the Planview blog strategy for more than 7 years. She writes about portfolio and resource management, Lean and Agile delivery, project collaboration, innovation management, and enterprise architecture. She has more than 15 years of experience writing about technology, industry trends, and best practices. She earned a Bachelor of Science in Business with a concentration in Marketing.","sameAs":["loquinn","https:\/\/x.com\/LeynaO"],"url":"https:\/\/blog.planview.com\/author\/leyna-oquinn\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/14803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/comments?post=14803"}],"version-history":[{"count":0,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/14803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/media\/14860"}],"wp:attachment":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/media?parent=14803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/categories?post=14803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/tags?post=14803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}