{"id":13871,"date":"2015-12-09T00:00:00","date_gmt":"2015-12-09T00:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/james-gardner-how-to-succeed-at-crowdsourcing-innovation\/"},"modified":"2022-04-14T16:03:40","modified_gmt":"2022-04-14T21:03:40","slug":"james-gardner-how-to-succeed-at-crowdsourcing-innovation","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/james-gardner-how-to-succeed-at-crowdsourcing-innovation\/","title":{"rendered":"How to Succeed at Crowdsourcing Innovation"},"content":{"rendered":"<div class=\"feature-image\"><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2015\/12\/header-peeps-jd-e1449689979709-1080x675.jpg\" alt=\"\" \/><\/div>\n<p>Planview IdeaPlace CTO James Gardner, who presented at this year\u2019s <a title=\"\" href=\"https:\/\/innovationsummit.io\/\" target=\"_blank\" rel=\"noopener\">Chief Innovation Officer Summit<\/a> in NYC, knows a thing or two about how to be successful at crowdsourcing innovation. In a recent piece for Techonomy, James outlines the crucial points for enterprise leaders to keep in mind when turning to the crowd for new\u00a0ideas on solving business challenges and addressing industry woes.<\/p>\n<h3>Speaking from Experience<\/h3>\n<p>With an extensive background in building innovation programs from the ground up, Dr. Gardner is adamant that a primary problem existing for business leaders \u2014 especially those that are savvy enough to fear becoming disconnected \u2014 is the motive behind wanting to engage employees. \u201cWe must learn how to encourage our employees to want to engage in innovation. Not because they are under threat,\u201d he says, \u201cbut because they are eager to be engaged.\u201d<\/p>\n<p>He also notes the importance of clearly communicating what it is that you want. \u201cWorking with leading innovation teams and programs in multiple industries, on multiple continents, and in various cultural settings, I\u2019ve found it necessary for business leaders to work harder on defining what innovation means for their company,\u201d he says. \u201cIt\u2019s not just the practice of inventing new products or coming up with new ways of doing things. I\u2019ve found companies are most successful when they approach innovation as a catalyst for culture change, a means of driving employee engagement, and a methodology for turning good ideas into great outcomes. In my experience, companies that achieve the most successful results have one important thing in common: they lay bare their business challenges, broken systems, and innovation initiatives before the crowd. The way to get the best innovation is by crowdsourcing it.\u201d<\/p>\n<h3>3 Critical Guidelines for Crowdsourcing Innovation Effectively<\/h3>\n<p>Crowdsourcing innovation doesn\u2019t have to be the daunting, out-of-control undertaking that some people are afraid it will be. In fact, according to Gardner, delegating innovation to employees, partners, and customers should be the norm \u2014 innovation should never happen in a vacuum, or be the property of a company\u2019s higher-ups. \u201cIf deferring to subject matter experts was the answer to your problems, there wouldn\u2019t be a reason to reach out to your crowd to begin with,\u201d he writes. \u201cBut the crowd is powerful because of the countless perspectives and experiences of the people within it. Do not make the mistake of imagining that the crowd is somehow inferior to experts or leadership. It is not.\u201d<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/techonomy.com\/2015\/12\/how-to-succeed-at-crowdsourcing-innovation\/\">Click here to read the full article<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Planview IdeaPlace CTO James Gardner, who presented at this year\u2019s Chief Innovation Officer Summit in NYC, knows a thing or two about how to be successful at crowdsourcing innovation. In a recent piece for Techonomy, James outlines the crucial points for enterprise leaders to keep in mind when turning to the crowd for new\u00a0ideas on&#8230;<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13871","post","type-post","status-publish","format-standard","hentry","category-innovation-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Succeed at Crowdsourcing Innovation - Spigit<\/title>\n<meta name=\"description\" content=\"Spigit CTO, James Gardner, shares his thoughts on how to succeed at crowdsourced innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/james-gardner-how-to-succeed-at-crowdsourcing-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Succeed at Crowdsourcing Innovation\" \/>\n<meta property=\"og:description\" content=\"Spigit CTO, James Gardner, shares his thoughts on how to succeed at crowdsourced innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/james-gardner-how-to-succeed-at-crowdsourcing-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-09T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-14T21:03:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2015\/12\/header-peeps-jd-e1449689979709-1080x675.jpg\" \/>\n<meta name=\"author\" content=\"Guest Blogger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Blogger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.planview.com\/james-gardner-how-to-succeed-at-crowdsourcing-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/james-gardner-how-to-succeed-at-crowdsourcing-innovation\/\"},\"author\":{\"name\":\"Guest Blogger\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/f7f863dba443d377f486441aeb7a0f62\"},\"headline\":\"How to Succeed at Crowdsourcing Innovation\",\"datePublished\":\"2015-12-09T00:00:00+00:00\",\"dateModified\":\"2022-04-14T21:03:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/james-gardner-how-to-succeed-at-crowdsourcing-innovation\/\"},\"wordCount\":421,\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/james-gardner-how-to-succeed-at-crowdsourcing-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2015\/12\/header-peeps-jd-e1449689979709-1080x675.jpg\",\"articleSection\":[\"Innovation Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.planview.com\/james-gardner-how-to-succeed-at-crowdsourcing-innovation\/\",\"url\":\"https:\/\/blog.planview.com\/james-gardner-how-to-succeed-at-crowdsourcing-innovation\/\",\"name\":\"How to Succeed at Crowdsourcing Innovation - 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