{"id":13790,"date":"2014-04-17T00:00:00","date_gmt":"2014-04-17T00:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/driving-innovation-initiatives-mobile-technology\/"},"modified":"2022-04-11T12:24:16","modified_gmt":"2022-04-11T17:24:16","slug":"driving-innovation-initiatives-mobile-technology","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/driving-innovation-initiatives-mobile-technology\/","title":{"rendered":"Driving Innovation Initiatives Through Mobile Technology"},"content":{"rendered":"
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Twenty years ago, businesses seeking to drive innovation initiatives had a limited number of touch points to consider, and few technology options. Back then, the majority of customer interactions involved one of three scenarios: face-to-face in a retail store or corporate office; over the telephone; or, in writing delivered via snail mail.<\/p>\n

Fast forward to the now \u2013 my, how things have changed. Today, businesses serve customers through the aforementioned channels, plus<\/em> a multitude of others, including web, e-mail, SMS\/text, and social media.<\/p>\n

As a result of this shift, mobile tech has become the vehicle through which businesses have to make innovation scalable. With the propagation of mobile devices, this now requires internal innovation management strategies that leverage a large, diverse, and often geographically dispersed workforce. Savvy enterprises are harnessing this profound power-shift to focus on the differentiation and strategic opportunities offered by mobile technology.<\/p>\n

CIOs responsible for supporting effective enterprise deployments of mobile devices and applications are working closer with CMOs, who are striving to leverage mobile technology to enhance employee and consumer engagements while enhancing business performance.
\nA Top Driver of Innovation<\/span>
\nOrganizations that wish to boost productivity will leverage mobility to scale innovation performance across their enterprise.<\/p>\n

The aforementioned explosive growth of mobile devices \u2013 smartphones and tablets \u2013 is growing innovation across mobile technology. On average, 45% of U.S. adults now own smartphones, with predictions that the number will rise to more than 80% by 2015. Worldwide, more than 1 billion people are on mobile devices.<\/p>\n

In recent years, mobile technology has been utilized in an increasingly wide range of business scenarios, from enabling employees to perform office work on-the-go, to enhancing sales activities and improving productivity in the workplace. Each day, new projects launch that engage mobile devices in fields that, until now, have not fully utilized mobile \u2014 such as transportation, construction, healthcare, and agriculture.<\/p>\n

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