{"id":12252,"date":"2017-03-30T13:02:07","date_gmt":"2017-03-30T18:02:07","guid":{"rendered":"https:\/\/blog.planview.com\/?p=12252"},"modified":"2020-02-21T13:15:21","modified_gmt":"2020-02-21T19:15:21","slug":"kanban-and-agile-marketing-why-teams-are-getting-on-board","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/kanban-and-agile-marketing-why-teams-are-getting-on-board\/","title":{"rendered":"Kanban and Agile Marketing: Why Teams are Getting On Board"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12253\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Untitled-design.png\" alt=\"\" width=\"2000\" height=\"1200\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Untitled-design.png 2000w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Untitled-design-300x180.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Untitled-design-768x461.png 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Untitled-design-1024x614.png 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Untitled-design-750x450.png 750w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>One of the reasons I love Kanban so much is that it\u2019s so ubiquitous: The principles and practices are very easily portable between domains. While the\u00a0<a title=\"\" href=\"https:\/\/www.planview.com\/resources\/guide\/agile-methodologies-a-beginners-guide\/history-of-agile\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">Agile Manifesto<\/a>, for example, is very development-oriented, if you look at\u00a0<a title=\"\" href=\"https:\/\/www.planview.com\/resources\/articles\/what-is-kanban\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">Kanban\u00a0<\/a>and the\u00a0Kanban Method\u00a0you will not find such domain-specific language \u2014 making it much easier to apply in other value streams. Read to learn how Kanban can bolster your\u00a0Agile marketing practices.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/kanban-and-agile-marketing-why-teams-are-getting-on-board\/#What_is_Agile_Marketing\" >What is Agile Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/kanban-and-agile-marketing-why-teams-are-getting-on-board\/#Kanban_in_Agile_Marketing\" >Kanban in Agile Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/kanban-and-agile-marketing-why-teams-are-getting-on-board\/#Common_Pitfall_for_Agile_Marketing_Teams_Shallow_Kanban_Implementation\" >Common Pitfall for Agile Marketing Teams: Shallow Kanban Implementation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/kanban-and-agile-marketing-why-teams-are-getting-on-board\/#Shallow_vs_Mature_Kanban_Implementations_in_Agile_Marketing\" >Shallow vs. Mature Kanban Implementations in Agile Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/kanban-and-agile-marketing-why-teams-are-getting-on-board\/#Looking_Forward\" >Looking Forward<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Agile_Marketing\"><\/span>What is Agile Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One value stream where Kanban has been growing in popularity is marketing. In recent years, marketers have been realizing that despite the fact that they\u2019re from Venus and developers are from Mars, so to speak, there\u2019s actually a lot of value in this\u00a0<a title=\"\" href=https:\/\/www.planview.com\/resources\/articles\/lkdc-agile-software-development\/ target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">Agile<\/a>\u00a0thing developers have been doing.<\/p>\n<p>Marketing leaders have been realizing that like developers, they too are facing:<\/p>\n<ul>\n<li>Growing complexity and uncertainty<\/li>\n<li>Accelerating pace of change and competition<\/li>\n<li>Crushing workloads that have become unsustainable<\/li>\n<\/ul>\n<p>As a result of these pressures, some early adopter marketing organizations have started to adopt Agile principles and practices as a way to manage complexity, improve agility and competitiveness, and to visualize their workflows. There\u2019s now an\u00a0Agile Marketing\u00a0movement, several active Agile Marketing meetups in marketing hubs such as San Francisco and Boston, and even an\u00a0Agile Marketing Manifesto.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Kanban_in_Agile_Marketing\"><\/span>Kanban in Agile Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Initially, many marketers followed Scrum as a way to practice Agile (as that was the most popular Agile approach being used by their development colleagues at the time).<\/p>\n<p>Recently, there\u2019s a growing popularity of Kanban and Scrumban in the Agile Marketing space. Agile Marketing thought leaders are\u00a0writing about Kanban\u00a0and Scrumban. Marketing teams are using digital or physical Kanban boards. It seems as though Kanban is a better fit for the less disciplined and more interruption-driven work of marketing teams.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Pitfall_for_Agile_Marketing_Teams_Shallow_Kanban_Implementation\"><\/span>Common Pitfall for Agile Marketing Teams: Shallow Kanban Implementation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kanban is also easier to start with than Scrum \u2014 almost too easy. That\u2019s part of the problem: Just using a Kanban board isn\u2019t going to solve all your problems, but many teams think that it will.<\/p>\n<p>This common problem is why the Kanban world came up with a\u00a0Kanban Depth Assessment, which can help teams understand their current Kanban maturity and identify areas to deepen their practice.<\/p>\n<h3>Agile Marketing Depth Assessment<\/h3>\n<p>Unsurprisingly, shallow implementation of Kanban (and Agile, as well) is a problem for marketing teams. I see too many marketing teams that love managing their work on a Kanban board, but aren\u2019t tapping into the real power of Kanban.<\/p>\n<p>This is why I recently created an\u00a0<a title=\"\" href=\"https:\/\/www.slideshare.net\/yyeret\/assessing-your-agile-marketing-maturity-level\" target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">Agile Marketing Depth Assessment<\/a>. I use it when discussing the Agile marketing journey with teams that claim to be practicing Agile marketing, to assess their true maturity and help guide them toward a more mature Agile marketing practice.<\/p>\n<p>The depth assessment is oriented around the values of the Agile Marketing Manifesto, together with some core\u00a0<a title=\"\" href=https:\/\/www.planview.com\/resources\/articles\/lean-management-lean-leaders\/ target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">Lean leadership principles<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shallow_vs_Mature_Kanban_Implementations_in_Agile_Marketing\"><\/span>Shallow vs. Mature Kanban Implementations in Agile Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>View this infographic to learn the differences between shallow and mature Kanban implementation in Agile marketing.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12254\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/starting-a-business-2.png\" alt=\"\" width=\"2000\" height=\"5000\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/starting-a-business-2.png 2000w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/starting-a-business-2-120x300.png 120w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/starting-a-business-2-768x1920.png 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/starting-a-business-2-410x1024.png 410w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/starting-a-business-2-750x1875.png 750w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Looking_Forward\"><\/span>Looking Forward<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As more and more marketers are exposed to Agile, we will continue to see new uses and more mature implementations of Kanban in marketing departments. Perhaps they will begin reviewing Lean\/Kanban metrics, running data-driven operational reviews, and viewing Kanban as a method for improving operations all the way to the portfolio level.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the reasons I love Kanban so much is that it\u2019s so ubiquitous: The principles and practices are very easily portable between domains. While the\u00a0Agile Manifesto, for example, is very development-oriented, if you look at\u00a0Kanban\u00a0and the\u00a0Kanban Method\u00a0you will not find such domain-specific language \u2014 making it much easier to apply in other value streams&#8230;.<\/p>\n","protected":false},"author":156,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[38],"tags":[511],"class_list":["post-12252","post","type-post","status-publish","format-standard","hentry","category-work-collaboration","tag-leankit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kanban and Agile Marketing: Why Teams are Getting On Board - 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