{"id":11979,"date":"2018-04-23T08:49:04","date_gmt":"2018-04-23T13:49:04","guid":{"rendered":"https:\/\/blog.planview.com\/?p=11979"},"modified":"2020-02-03T08:53:00","modified_gmt":"2020-02-03T14:53:00","slug":"why-great-customer-service-in-a-lean-company-matters","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/why-great-customer-service-in-a-lean-company-matters\/","title":{"rendered":"Why Great Customer Service in a Lean Company Matters"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11980\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Newsletter_feature_photos6.jpg\" alt=\"\" width=\"800\" height=\"400\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Newsletter_feature_photos6.jpg 800w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Newsletter_feature_photos6-300x150.jpg 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Newsletter_feature_photos6-768x384.jpg 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Newsletter_feature_photos6-750x375.jpg 750w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<div class=\"s-content\">\n<p>The ultimate goal of Lean management is to maximize customer value while minimizing waste. Traditionally focused on manufacturing and software development, customer value comes in the form of speed, price, and product quality. But what about the value of customer service? We\u2019ve found that practicing Lean principles can help you become a more efficient customer-focused company with a competitive advantage.<\/p>\n<p>The use of Lean is ever-expanding. We can now apply the methodology behind\u00a0<a title=\"\" href=\"https:\/\/www.planview.com\/resources\/guide\/lean-principles-101\/what-is-continuous-improvement\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">continuous improvement<\/a>\u00a0to any service-based business, from retail and hospitality to accountancy and marketing firms. And by making improvements to processes and service delivery as well as reducing lead times, we can deliver value to the customer that is worth more than any dollar amount &#8212; exceptional customer experiences.<\/p>\n<p>You can find a way to use all of the\u00a0<a title=\"\" href=\"https:\/\/www.planview.com\/resources\/guide\/lean-principles-101\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">7 Lean Principles<\/a>\u00a0to improve customer service, but let\u2019s start with two that we\u2019ve found to be most effective:<\/p>\n<\/div>\n<div class=\"s-content\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/why-great-customer-service-in-a-lean-company-matters\/#RESPECT_FOR_PEOPLE\" >RESPECT FOR PEOPLE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/why-great-customer-service-in-a-lean-company-matters\/#ELIMINATING_WASTE\" >ELIMINATING WASTE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/why-great-customer-service-in-a-lean-company-matters\/#CONCLUSION\" >CONCLUSION<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"RESPECT_FOR_PEOPLE\"><\/span>RESPECT FOR PEOPLE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"s-content\">\n<p>This foundational Lean principle can go a long way, but it can also become a slogan in the background that loses its meaning. Embedding it into every customer interaction can be the key to providing customer service that sets you apart from your competitors. Here are some ways you can leverage\u00a0<a href=\"https:\/\/blog.planview.com\/respect-for-people-leans-neglected-pillar\/\" data-ol-has-click-handler=\"\">Respect for People<\/a>\u00a0to improve customer service:<\/p>\n<\/div>\n<div class=\"s-content\">\n<h3>PROVIDE SINCERE AND HELPFUL CUSTOMER SERVICE<\/h3>\n<\/div>\n<div class=\"s-content\">\n<p>Skip the niceties and find out what the customer really needs in the moment. Being polite is great, but being real will go further. Deal with customers honestly and in good faith. This will build trust and have customers wanting to reach out when they have an issue, rather than deciding to take their business elsewhere.<\/p>\n<\/div>\n<div class=\"s-content\">\n<h3>RESPECT TIME AND EXPERIENCE<\/h3>\n<\/div>\n<div class=\"s-content\">\n<p>You can respect a customer by respecting their time and experience. Apply\u00a0<a title=\"\" href=\"https:\/\/www.planview.com\/resources\/guide\/lean-principles-101\/what-is-value-stream-mapping\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">value stream mapping<\/a>\u00a0to processes that directly impact customers, and optimize the process based on their experience. For example, try to automate steps in a call center process that have the potential to reduce the Average Speed of Answer (ASA) for customers.<\/p>\n<\/div>\n<div class=\"s-content\">\n<h3>BE PROACTIVE, NOT REACTIVE<\/h3>\n<\/div>\n<div class=\"s-content\">\n<p>By keeping your customers front of mind, you can improve their customer experience, while establishing your company as trustworthy. \u00a0Alert customers to potential problems before they reach out to you and establish a level of service that will make for loyal, repeat customers.<\/p>\n<p>Here are two examples:<\/p>\n<ul>\n<li>Say you are an e-commerce store and are experiencing shipping delays. Automate and proactively reach out to the specific customers who are impacted. They&#8217;ll appreciate the update and are less likely to cancel their order if they are informed before they have to reach out for answers. Without doing this, many customers are left waiting, and MANY MORE will reach out to you for reactive support, which costs you more money and time in these 1:1 interactions.<\/li>\n<li>If your \u00a0service has a known bug or issue, personalize the experience by letting those specific customers know and offer a timeframe for a fix or workaround.<\/li>\n<\/ul>\n<\/div>\n<div class=\"s-content\">\n<h2><span class=\"ez-toc-section\" id=\"ELIMINATING_WASTE\"><\/span>ELIMINATING WASTE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"s-content\">\n<p>As another core principle of Lean methodology, eliminating waste is a simple way that you can improve customer service. Here are some examples:<\/p>\n<\/div>\n<div class=\"s-content\">\n<h3>AVOID CONTEXT SWITCHING<\/h3>\n<\/div>\n<div class=\"s-content\">\n<p>Avoiding context switching is a proven method to eliminate waste in internal processes. Employees are more productive&#8211;and ultimately happier&#8211;when they are focused on one task at a time. The same goes for the customer experience. Look for points in the customer journey where you can eliminate context switching for the customer. This may mean reducing the amount of clicks for an online purchase, or the amount of times you transfer their call when they have a question.<\/p>\n<\/div>\n<div class=\"s-content\">\n<h3>SHORTEN FEEDBACK LOOPS<\/h3>\n<\/div>\n<div class=\"s-content\">\n<p>Shorten customer service feedback loops. This is similar to the way you handle continuous improvement in any area of the business. The faster you provide feedback from support interactions to the appropriate teams, the faster those interactions can become useful knowledge base and product improvements.<\/p>\n<\/div>\n<div class=\"s-content\">\n<h2><span class=\"ez-toc-section\" id=\"CONCLUSION\"><\/span>CONCLUSION<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"s-content\">\n<p>Applying Lean principles is key to a successful customer service experience. Be honest with your customers, offer transparency and evaluate your current process to see where you can streamline to make the experience better for your employees and your customers. \u00a0All it takes is a shift in your\u00a0<a title=\"\" href=\"\/using-lean-thinking-to-develop-a-testing-mindset\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">mindset\u00a0<\/a>to uncover areas of improvement that could put your company ahead of the game.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The ultimate goal of Lean management is to maximize customer value while minimizing waste. Traditionally focused on manufacturing and software development, customer value comes in the form of speed, price, and product quality. But what about the value of customer service? We\u2019ve found that practicing Lean principles can help you become a more efficient customer-focused&#8230;<\/p>\n","protected":false},"author":152,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[521],"tags":[511],"class_list":["post-11979","post","type-post","status-publish","format-standard","hentry","category-lean-agile","tag-leankit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Great Customer Service in a Lean Company Matters - Blog | Planview<\/title>\n<meta name=\"description\" content=\"You can find a way to use all of the\u00a07 Lean Principles\u00a0to improve customer service, but let\u2019s start with two that we\u2019ve found to be most effective.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/why-great-customer-service-in-a-lean-company-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Great Customer Service in a Lean Company Matters\" \/>\n<meta property=\"og:description\" content=\"You can find a way to use all of the\u00a07 Lean Principles\u00a0to improve customer service, but let\u2019s start with two that we\u2019ve found to be most effective.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/why-great-customer-service-in-a-lean-company-matters\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-23T13:49:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-03T14:53:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Newsletter_feature_photos6.jpg\" \/>\n<meta name=\"author\" content=\"Vincent Phamvan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincent Phamvan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.planview.com\/why-great-customer-service-in-a-lean-company-matters\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/why-great-customer-service-in-a-lean-company-matters\/\"},\"author\":{\"name\":\"Vincent Phamvan\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/1ad6ad352fd2a473c2ccc327ba9a50af\"},\"headline\":\"Why Great Customer Service in a Lean Company Matters\",\"datePublished\":\"2018-04-23T13:49:04+00:00\",\"dateModified\":\"2020-02-03T14:53:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/why-great-customer-service-in-a-lean-company-matters\/\"},\"wordCount\":714,\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/why-great-customer-service-in-a-lean-company-matters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Newsletter_feature_photos6.jpg\",\"keywords\":[\"LeanKit\"],\"articleSection\":[\"Enterprise Agile Planning\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.planview.com\/why-great-customer-service-in-a-lean-company-matters\/\",\"url\":\"https:\/\/blog.planview.com\/why-great-customer-service-in-a-lean-company-matters\/\",\"name\":\"Why Great Customer Service in a Lean Company Matters - 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You can find him on Linkedin or brewing french press coffee in the office.","url":"https:\/\/blog.planview.com\/author\/vincent-phamvan\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/11979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/users\/152"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/comments?post=11979"}],"version-history":[{"count":0,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/11979\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/media?parent=11979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/categories?post=11979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/tags?post=11979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}