{"id":11444,"date":"2016-01-21T13:37:18","date_gmt":"2016-01-21T19:37:18","guid":{"rendered":"https:\/\/blog.planview.com\/?p=11444"},"modified":"2019-11-22T13:39:21","modified_gmt":"2019-11-22T19:39:21","slug":"4-marketing-use-cases-for-project-collaboration","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/4-marketing-use-cases-for-project-collaboration\/","title":{"rendered":"4 marketing use cases for project collaboration"},"content":{"rendered":"<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11445\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/11\/blog-image.jpg\" alt=\"\" width=\"1024\" height=\"681\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/11\/blog-image.jpg 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/11\/blog-image-300x200.jpg 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/11\/blog-image-768x511.jpg 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/11\/blog-image-750x499.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/h3>\n<h3>How to improve organizational performance for marketers: Project execution, efficiency, and agility<\/h3>\n<p>For marketing professionals, using traditional tools like email and spreadsheets to track projects, status, and collaboration on documents is becoming more of a pain than an efficient way to conduct business. In my 18 years in the technology space, I\u2019ve had many product roles and have personally witnessed the chaos that using email and spreadsheets can bring to marketing-led projects like product launches and industry tradeshows. Often, there are just too many people involved across too many channels and time zones. Imagine trying to organize a product launch when your entire team is in Romania. It isn\u2019t pretty having to filter through emails trying to decipher project status or searching through multiple versions of a contract trying to figure out which is the latest one. I\u2019ve talked to many people in the industry who are experiencing these same frustrations and are avidly seeking to adopt practices that allow for their teams to maintain their high volume of work and ultimately work smarter.<\/p>\n<p><a title=\"Move Your Marketing Project Management to the Cloud\" href=https:\/\/www.planview.com\/products-solutions\/products\/projectplace\/ target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">There is an answer for marketing teams who deal with these same technology pitfalls, and it\u2019s project collaboration<\/a>. \u00a0I\u2019ve used it for many projects and it has changed the way organizations conduct business and communicate with teams \u2013 including our own marketing team at Planview. It combines agile practices, such as\u00a0<a title=\"Learn more about kanban boards in Projectplace\" href=https:\/\/www.planview.com\/products-solutions\/products\/projectplace\/online-kanban-board-software\/ target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">Kanban<\/a>, and has proven to help marketing teams get organized, improve project delivery and efficiency, and to become more flexible in adjusting to the inevitable changes that arise around priorities and resources.<\/p>\n<p>Consider these two of four Marketing Use Case Scenarios summarized:<\/p>\n<ul>\n<li><strong>Scenario #1:<\/strong>\u00a0<strong>Product launch planning<\/strong>\u00a0\u2013 Avoid the usual pitfalls of long meetings and round-robin phone calls. Using a project collaboration solution can provide one common launch plan and communication platform. Internal and external team members can save documents and images to cards on\u00a0<a title=\"Learn more about kanban boards in Projectplace\" href=https:\/\/www.planview.com\/products-solutions\/products\/projectplace\/online-kanban-board-software\/ target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">Kanban boards<\/a>. Relevant members are then prompted to review, edit, and approve new content quickly, speeding approvals and eliminating email chains and version control issues. The result: team members feel engaged and included, the launch date is on target, and management has new confidence in marketing.<\/li>\n<\/ul>\n<ul>\n<li><strong>Scenario #2: Event planning<\/strong>\u00a0\u2013 Contain the chaos by using a project collaboration solution to connect stakeholders to execute and track milestones \u2013 from hotel reservations to speaker line-ups. By leveraging a platform for planning, real-time sharing, tracking, and visualization, everyone can stay organized on all logistics and third-party contributors. The result: everyone knows what they need to work on and deliver or they can easily negotiate and course correct.<\/li>\n<\/ul>\n<p>If your marketing team can relate to any of these scenarios, I recommend downloading our\u00a0<a title=\"Project Collaboration: Use Cases for Marketing\" href=https:\/\/www.planview.com\/products-solutions\/products\/projectplace\/ target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">Project Collaboration: Use Cases for Marketing<\/a>\u00a0and reading the remaining scenarios: #3: Website development and launch plan and #4: Collateral and content development.<\/p>\n<p>I\u2019d like to hear from you, is your marketing organization feeling the pain of email and spreadsheets to manage projects? Share your experiences by leaving a comment below.<\/p>\n<div class=\"content-push\">\n<p class=\"p1\"><a href=\"\/2018-survey-results-show-businesses-have-yet-to-conquer-project-collaboration-infographic\/\" data-ol-has-click-handler=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-3940\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2014\/10\/whitepaper-icon.png\" sizes=\"auto, (max-width: 81px) 100vw, 81px\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2014\/10\/whitepaper-icon.png 258w, https:\/\/blog.planview.com\/wp-content\/uploads\/2014\/10\/whitepaper-icon-194x300.png 194w\" alt=\"whitepaper-icon\" width=\"81\" height=\"126\" \/><\/a><\/p>\n<p class=\"p1\">Infographic:<br \/>\n5 Reasons Teams Fail to Collaborate Effectively at Work<\/p>\n<p class=\"p1\"><a title=\"Always-on world\" href=\"\/2018-survey-results-show-businesses-have-yet-to-conquer-project-collaboration-infographic\/\" data-ol-has-click-handler=\"\">Download here<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to improve organizational performance for marketers: Project execution, efficiency, and agility For marketing professionals, using traditional tools like email and spreadsheets to track projects, status, and collaboration on documents is becoming more of a pain than an efficient way to conduct business. In my 18 years in the technology space, I\u2019ve had many product&#8230;<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[38],"tags":[],"class_list":["post-11444","post","type-post","status-publish","format-standard","hentry","category-work-collaboration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Marketing Use Cases for Project Collaboration - Blog | Planview<\/title>\n<meta name=\"description\" content=\"How to improve organizational performance for marketers: Project execution, efficiency, and agility\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/4-marketing-use-cases-for-project-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 marketing use cases for project collaboration\" \/>\n<meta property=\"og:description\" content=\"How to improve organizational performance for marketers: Project execution, efficiency, and agility\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/4-marketing-use-cases-for-project-collaboration\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-21T19:37:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-22T19:39:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2019\/11\/blog-image.jpg\" \/>\n<meta name=\"author\" content=\"Jason Morio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Morio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/4-marketing-use-cases-for-project-collaboration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/4-marketing-use-cases-for-project-collaboration\\\/\"},\"author\":{\"name\":\"Jason Morio\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/person\\\/0d375c85960b11bb3d0c1c868e0dd64e\"},\"headline\":\"4 marketing use cases for project collaboration\",\"datePublished\":\"2016-01-21T19:37:18+00:00\",\"dateModified\":\"2019-11-22T19:39:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/4-marketing-use-cases-for-project-collaboration\\\/\"},\"wordCount\":507,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/4-marketing-use-cases-for-project-collaboration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/blog-image.jpg\",\"articleSection\":[\"Work Management for Teams\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/4-marketing-use-cases-for-project-collaboration\\\/\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/4-marketing-use-cases-for-project-collaboration\\\/\",\"name\":\"4 Marketing Use Cases for Project Collaboration - 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