{"id":276,"name":"Alex Matheson","url":"","description":"With more than ten years of marketing experience, Alex has built a career spanning industries as diverse as motorsport, fashion, technology, and many others. Passionate about writing and the written word, he aims to bring both creativity and clarity to every project, crafting content that resonates across audiences and channels. His life\u2019s goal is to find the most effective way to communicate the most complex ideas, ensuring they are accessible to all.","link":"https:\/\/blog.planview.com\/author\/alex-matheson\/","slug":"alex-matheson","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alex Matheson, Author at Planview Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/author\/alex-matheson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Alex Matheson\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/author\/alex-matheson\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"og:image\" content=\"https:\/\/secure.gravatar.com\/avatar\/f1566e852b7bdce8cc53f38b5c96e263?s=500&d=mm&r=g\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"ProfilePage\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/author\\\/alex-matheson\\\/\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/author\\\/alex-matheson\\\/\",\"name\":\"Alex Matheson, Author at Planview Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/author\\\/alex-matheson\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.planview.com\\\/author\\\/alex-matheson\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/author\\\/alex-matheson\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.planview.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archives for Alex Matheson\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/\",\"name\":\"Planview Blog\",\"description\":\"Leading the conversation on digital connected work\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.planview.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#organization\",\"name\":\"Planview\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/planview-logo-black.png\",\"contentUrl\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/planview-logo-black.png\",\"width\":280,\"height\":66,\"caption\":\"Planview\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/pages\\\/Planview-Inc\\\/89422974772\",\"https:\\\/\\\/x.com\\\/Planview\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/person\\\/268262313fabce7f435ac33580db21de\",\"name\":\"Alex Matheson\",\"description\":\"With more than ten years of marketing experience, Alex has built a career spanning industries as diverse as motorsport, fashion, technology, and many others. Passionate about writing and the written word, he aims to bring both creativity and clarity to every project, crafting content that resonates across audiences and channels. His life\u2019s goal is to find the most effective way to communicate the most complex ideas, ensuring they are accessible to all.\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/author\\\/alex-matheson\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Alex Matheson, Author at Planview Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.planview.com\/author\/alex-matheson\/","og_locale":"en_US","og_type":"profile","og_title":"Alex Matheson","og_url":"https:\/\/blog.planview.com\/author\/alex-matheson\/","og_site_name":"Planview Blog","og_image":[{"url":"https:\/\/secure.gravatar.com\/avatar\/f1566e852b7bdce8cc53f38b5c96e263?s=500&d=mm&r=g","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@Planview","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ProfilePage","@id":"https:\/\/blog.planview.com\/author\/alex-matheson\/","url":"https:\/\/blog.planview.com\/author\/alex-matheson\/","name":"Alex Matheson, Author at Planview Blog","isPartOf":{"@id":"https:\/\/blog.planview.com\/#website"},"breadcrumb":{"@id":"https:\/\/blog.planview.com\/author\/alex-matheson\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.planview.com\/author\/alex-matheson\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.planview.com\/author\/alex-matheson\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.planview.com\/"},{"@type":"ListItem","position":2,"name":"Archives for Alex Matheson"}]},{"@type":"WebSite","@id":"https:\/\/blog.planview.com\/#website","url":"https:\/\/blog.planview.com\/","name":"Planview Blog","description":"Leading the conversation on digital connected work","publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.planview.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.planview.com\/#organization","name":"Planview","url":"https:\/\/blog.planview.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","contentUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","width":280,"height":66,"caption":"Planview"},"image":{"@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","https:\/\/x.com\/Planview"]},{"@type":"Person","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/268262313fabce7f435ac33580db21de","name":"Alex Matheson","description":"With more than ten years of marketing experience, Alex has built a career spanning industries as diverse as motorsport, fashion, technology, and many others. Passionate about writing and the written word, he aims to bring both creativity and clarity to every project, crafting content that resonates across audiences and channels. His life\u2019s goal is to find the most effective way to communicate the most complex ideas, ensuring they are accessible to all.","mainEntityOfPage":{"@id":"https:\/\/blog.planview.com\/author\/alex-matheson\/"}}]}},"_links":{"self":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/users\/276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/users"}]}}