{"id":6479,"date":"2018-03-09T10:21:00","date_gmt":"2018-03-09T16:21:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=6479"},"modified":"2022-04-13T12:22:28","modified_gmt":"2022-04-13T17:22:28","slug":"the-10-point-product-manager-manifesto","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/","title":{"rendered":"The 10-Point Product Manager Manifesto to Help You Beat the Competition"},"content":{"rendered":"<p>Have you shifted to a product manager mindset? Thinking about your products and what they mean to your customers instead of your internal projects will actually help you beat your competition to market and to the next innovation.<\/p>\n<p>In his most recent <a title=\"\" href=\"https:\/\/www.cio.com\/article\/228393\/what-is-a-product-management-manifesto-and-why-do-you-need-it.html\" target=\"_blank\" rel=\"noopener\">CIO.com blog<\/a>, Patrick Tickle, Planview chief product officer, explains why building great products is central to the product manager&#8217;s role and should be central to the IT department as well.<\/p>\n<p>Take a look at the 10 elements of the Product Manager Manifesto. Introducing this mindset into your technology organization will go a long way in getting to the other side of your digital transformation.<\/p>\n<p>Check out Patrick\u2019s Product Innovation and Technology Strategy blog on <a title=\"\" href=\"https:\/\/www.cio.com\/article\/228393\/what-is-a-product-management-manifesto-and-why-do-you-need-it.html\" target=\"_blank\" rel=\"noopener\">CIO.com<\/a>.<\/p>\n<p><a href=\"https:\/\/www.cio.com\/article\/228393\/what-is-a-product-management-manifesto-and-why-do-you-need-it.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6480 size-full\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2018\/03\/Product-management-manifesto.jpg\" alt=\"A Product Management Manifesto - what it is and why you need it, part 2\" width=\"1101\" height=\"746\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2018\/03\/Product-management-manifesto.jpg 1101w, https:\/\/blog.planview.com\/wp-content\/uploads\/2018\/03\/Product-management-manifesto-300x203.jpg 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2018\/03\/Product-management-manifesto-768x520.jpg 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2018\/03\/Product-management-manifesto-1024x694.jpg 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2018\/03\/Product-management-manifesto-750x508.jpg 750w\" sizes=\"auto, (max-width: 1101px) 100vw, 1101px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you shifted to a product manager mindset? Thinking about your products and what they mean to your customers instead of your internal projects will actually help you beat your competition to market and to the next innovation. In his most recent CIO.com blog, Patrick Tickle, Planview chief product officer, explains why building great products&#8230;<\/p>\n","protected":false},"author":84,"featured_media":6482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[477],"tags":[],"class_list":["post-6479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vision-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10-Point Product Manager Manifesto - Blog | Planview<\/title>\n<meta name=\"description\" content=\"Read the most recent CIO.com blog by Patrick Tickle, Planview chief product officer, where he explains the 10 elements of the product manager manifesto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 10-Point Product Manager Manifesto to Help You Beat the Competition\" \/>\n<meta property=\"og:description\" content=\"Read the most recent CIO.com blog by Patrick Tickle, Planview chief product officer, where he explains the 10 elements of the product manager manifesto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-09T16:21:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-13T17:22:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2018\/03\/The-10-Point-Project-Manager-Manifesto-to-Help-You-Beat-the-Competition.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jane Kovacs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jane Kovacs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/the-10-point-product-manager-manifesto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/the-10-point-product-manager-manifesto\\\/\"},\"author\":{\"name\":\"Jane Kovacs\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/person\\\/ebcc3fa812f97120b720205b4f8942d6\"},\"headline\":\"The 10-Point Product Manager Manifesto to Help You Beat the Competition\",\"datePublished\":\"2018-03-09T16:21:00+00:00\",\"dateModified\":\"2022-04-13T17:22:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/the-10-point-product-manager-manifesto\\\/\"},\"wordCount\":130,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/the-10-point-product-manager-manifesto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/The-10-Point-Project-Manager-Manifesto-to-Help-You-Beat-the-Competition.jpg\",\"articleSection\":[\"Vision and Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blog.planview.com\\\/the-10-point-product-manager-manifesto\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/the-10-point-product-manager-manifesto\\\/\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/the-10-point-product-manager-manifesto\\\/\",\"name\":\"10-Point Product Manager Manifesto - Blog | Planview\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/the-10-point-product-manager-manifesto\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/the-10-point-product-manager-manifesto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/The-10-Point-Project-Manager-Manifesto-to-Help-You-Beat-the-Competition.jpg\",\"datePublished\":\"2018-03-09T16:21:00+00:00\",\"dateModified\":\"2022-04-13T17:22:28+00:00\",\"description\":\"Read the most recent CIO.com blog by Patrick Tickle, Planview chief product officer, where he explains the 10 elements of the product manager manifesto.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/the-10-point-product-manager-manifesto\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.planview.com\\\/the-10-point-product-manager-manifesto\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/the-10-point-product-manager-manifesto\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/The-10-Point-Project-Manager-Manifesto-to-Help-You-Beat-the-Competition.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/The-10-Point-Project-Manager-Manifesto-to-Help-You-Beat-the-Competition.jpg\",\"width\":750,\"height\":400,\"caption\":\"10 Point Project Manager Manifesto\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/the-10-point-product-manager-manifesto\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog.planview.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 10-Point Product Manager Manifesto to Help You Beat the Competition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#website\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/\",\"name\":\"Planview Blog\",\"description\":\"Leading the conversation on digital connected work\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.planview.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#organization\",\"name\":\"Planview\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/planview-logo-black.png\",\"contentUrl\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2015\\\/06\\\/planview-logo-black.png\",\"width\":280,\"height\":66,\"caption\":\"Planview\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/pages\\\/Planview-Inc\\\/89422974772\",\"https:\\\/\\\/x.com\\\/Planview\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/person\\\/ebcc3fa812f97120b720205b4f8942d6\",\"name\":\"Jane Kovacs\",\"description\":\"Jane Kovacs is a geek-loving, button-pushing public relations professional who loves shiny, new ideas and finding ways to use technology get the most of your day. She brings more than 20 years\u2019 experience to her role as global PR manager at Planview. Her background includes communication roles at Pennzoil, EDS, AMD, FleishmanHillard, and 3M. She is passionate about helping companies share their stories and connect with customers.\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/author\\\/jane-kovacs\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"10-Point Product Manager Manifesto - Blog | Planview","description":"Read the most recent CIO.com blog by Patrick Tickle, Planview chief product officer, where he explains the 10 elements of the product manager manifesto.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/","og_locale":"en_US","og_type":"article","og_title":"The 10-Point Product Manager Manifesto to Help You Beat the Competition","og_description":"Read the most recent CIO.com blog by Patrick Tickle, Planview chief product officer, where he explains the 10 elements of the product manager manifesto.","og_url":"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/","og_site_name":"Planview Blog","article_publisher":"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","article_published_time":"2018-03-09T16:21:00+00:00","article_modified_time":"2022-04-13T17:22:28+00:00","og_image":[{"width":750,"height":400,"url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2018\/03\/The-10-Point-Project-Manager-Manifesto-to-Help-You-Beat-the-Competition.jpg","type":"image\/jpeg"}],"author":"Jane Kovacs","twitter_card":"summary_large_image","twitter_creator":"@Planview","twitter_site":"@Planview","twitter_misc":{"Written by":"Jane Kovacs","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/#article","isPartOf":{"@id":"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/"},"author":{"name":"Jane Kovacs","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/ebcc3fa812f97120b720205b4f8942d6"},"headline":"The 10-Point Product Manager Manifesto to Help You Beat the Competition","datePublished":"2018-03-09T16:21:00+00:00","dateModified":"2022-04-13T17:22:28+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/"},"wordCount":130,"commentCount":0,"publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"image":{"@id":"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2018\/03\/The-10-Point-Project-Manager-Manifesto-to-Help-You-Beat-the-Competition.jpg","articleSection":["Vision and Trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/","url":"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/","name":"10-Point Product Manager Manifesto - Blog | Planview","isPartOf":{"@id":"https:\/\/blog.planview.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/#primaryimage"},"image":{"@id":"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2018\/03\/The-10-Point-Project-Manager-Manifesto-to-Help-You-Beat-the-Competition.jpg","datePublished":"2018-03-09T16:21:00+00:00","dateModified":"2022-04-13T17:22:28+00:00","description":"Read the most recent CIO.com blog by Patrick Tickle, Planview chief product officer, where he explains the 10 elements of the product manager manifesto.","breadcrumb":{"@id":"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/#primaryimage","url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2018\/03\/The-10-Point-Project-Manager-Manifesto-to-Help-You-Beat-the-Competition.jpg","contentUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2018\/03\/The-10-Point-Project-Manager-Manifesto-to-Help-You-Beat-the-Competition.jpg","width":750,"height":400,"caption":"10 Point Project Manager Manifesto"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.planview.com\/the-10-point-product-manager-manifesto\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.planview.com\/"},{"@type":"ListItem","position":2,"name":"The 10-Point Product Manager Manifesto to Help You Beat the Competition"}]},{"@type":"WebSite","@id":"https:\/\/blog.planview.com\/#website","url":"https:\/\/blog.planview.com\/","name":"Planview Blog","description":"Leading the conversation on digital connected work","publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.planview.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.planview.com\/#organization","name":"Planview","url":"https:\/\/blog.planview.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","contentUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","width":280,"height":66,"caption":"Planview"},"image":{"@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","https:\/\/x.com\/Planview"]},{"@type":"Person","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/ebcc3fa812f97120b720205b4f8942d6","name":"Jane Kovacs","description":"Jane Kovacs is a geek-loving, button-pushing public relations professional who loves shiny, new ideas and finding ways to use technology get the most of your day. She brings more than 20 years\u2019 experience to her role as global PR manager at Planview. Her background includes communication roles at Pennzoil, EDS, AMD, FleishmanHillard, and 3M. She is passionate about helping companies share their stories and connect with customers.","url":"https:\/\/blog.planview.com\/author\/jane-kovacs\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/6479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/comments?post=6479"}],"version-history":[{"count":0,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/6479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/media\/6482"}],"wp:attachment":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/media?parent=6479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/categories?post=6479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/tags?post=6479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}