{"id":600,"date":"2012-12-06T17:45:54","date_gmt":"2012-12-06T22:45:54","guid":{"rendered":"https:\/\/product-pulse.planview.com\/?p=1855"},"modified":"2016-09-28T15:50:11","modified_gmt":"2016-09-28T20:50:11","slug":"cloud-not-just-startups-2","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/cloud-not-just-startups-2\/","title":{"rendered":"Going Hybrid, and I\u2019m Not Talking about Cars (it\u2019s about the Cloud)"},"content":{"rendered":"<p>The word &#8220;hybrid&#8221; typically conjures images of the Toyota Prius (only for now if Ford has anything to say about it), but in the world of enterprise software it is about evolving business models. Actually, and more importantly, going hybrid is about bringing more value to customers by providing them with choice &#8212; the choice of cloud-based or on-premise software deployment models. Over the past several years we at Planview have put this hybrid approach at the core of our business. We have embraced SaaS as a transformational business initiative, but at the same time continue to embrace the on-premise model as well. Providing choice is ultimately about being customer-driven versus fighting industry-centric religious wars about business models and technologies. Without question, offering\u00a0hybrid enterprise software has brought more value to our customers, partners, and shareholders. For more on this transition and how a cloud-hosted approach made it happen, see my recent article on WIRED.<\/p>\n<p><b><i><a title=\"Wired.com - The Cloud: Not Just for Startups Anymore\" href=\"https:\/\/www.wired.com\/insights\/2012\/12\/cloud-not-just-startups\/\">The Cloud: Not Just for Startups Anymore<\/a><\/i><\/b><\/p>\n<p style=\"padding: 0px 30px;\">&#8220;Clearly cloud-based software solutions are here to stay. Whether in consumer or enterprise markets, the cloud has transformed the way we deploy and consume software applications. For enterprise customers, cloud-based software radically\u2026&#8221; <a title=\"Wired.com - The Cloud: Not Just for Startups Anymore\" href=\"https:\/\/www.wired.com\/insights\/2012\/12\/cloud-not-just-startups\/\">Read the full article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The word &#8220;hybrid&#8221; typically conjures images of the Toyota Prius (only for now if Ford has anything to say about it), but in the world of enterprise software it is about evolving business models. Actually, and more importantly, going hybrid is about bringing more value to customers by providing them with choice &#8212; the choice&#8230;<\/p>\n","protected":false},"author":17,"featured_media":1091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[36],"tags":[],"class_list":["post-600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hybrid Enterprise Software - Blog | Planview<\/title>\n<meta name=\"description\" content=\"Offering hybrid enterprise software has brought more value to our customers, partners, and shareholders. Learn more about this transition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/cloud-not-just-startups-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Going Hybrid, and I\u2019m Not Talking about Cars (it\u2019s about the Cloud)\" \/>\n<meta property=\"og:description\" content=\"Offering hybrid enterprise software has brought more value to our customers, partners, and shareholders. 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