The first blog in this series explored how broken demand management and prioritization processes create strategic chaos and outlined steps to identify where problems exist and how to correct them. Today, we dive deeper into the first half of this critical equation: demand management.<\/p>\n\n\n\n
Demand management is the process for capturing and governing requests and opportunities, ensuring only viable proposals advance for consideration. At its core, it controls what work enters your evaluation process and ensures it is properly formulated. When this process breaks down, organizations find themselves drowning in unstructured requests with no clear path to strategic value.<\/p>\n\n\n\n
The stakes couldn’t be higher. Poor demand management doesn’t just create administrative headaches\u2014it systematically undermines your organization’s ability to execute on strategy and respond to market opportunities.<\/p>\n\n\n\n