{"id":24686,"date":"2025-07-16T10:20:00","date_gmt":"2025-07-16T15:20:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=24686"},"modified":"2025-07-30T09:48:44","modified_gmt":"2025-07-30T14:48:44","slug":"reliable-data-foundation-new-product-development-prioritization-framework","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/reliable-data-foundation-new-product-development-prioritization-framework\/","title":{"rendered":"Reliable Data: The Foundation of Your New Product Development Prioritization Framework"},"content":{"rendered":"\n<p>Organizations with effective data-driven prioritization are <a href=\"https:\/\/www.numberanalytics.com\/blog\/8-surprising-analytics-stats-boosting-data-driven-decision-making\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">2.5 times more likely to be high performers in their industry, <\/a>yet companies <a href=\"https:\/\/barc.com\/data-driven-decision-making-business\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">typically use only 50% of available data<\/a> when making decisions.<\/p>\n\n\n\n<p>This second post in our five-part series focuses on the foundational element of our prioritization framework: <strong><em>data<\/em><\/strong>. Building on <a href=\"https:\/\/blog.planview.com\/standardizing-new-product-development-prioritization\/\" target=\"_blank\" aria-label=\"our introduction to Garry's Robots Ltd. and their household cleaning robot challenges (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">our introduction to Garry&#8217;s Robots Ltd. and their household cleaning robot challenges<\/a>, we&#8217;ll explore how they can use data to choose high-value priorities and avoid development delays.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"533\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/pyramid-prioritization-DATA.png\" alt=\"\" class=\"wp-image-24782\" style=\"width:747px;height:auto\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/pyramid-prioritization-DATA.png 973w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/pyramid-prioritization-DATA-300x164.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/pyramid-prioritization-DATA-150x82.png 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/pyramid-prioritization-DATA-768x421.png 768w\" sizes=\"auto, (max-width: 973px) 100vw, 973px\" \/><figcaption class=\"wp-element-caption\">Data forms the foundation, scoring creates structure, and buy-in catalyzes action in this three-layer framework for effective prioritization.<\/figcaption><\/figure>\n\n\n\n<p>In this installment, we&#8217;ll cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Key metrics for standardized prioritization<\/li>\n\n\n\n<li>Effective capacity tracking and management<\/li>\n\n\n\n<li>Creating a single source of truth for decision-making<\/li>\n<\/ul>\n\n\n\n<p>When<a href=\"https:\/\/info.planview.com\/data-driven-investment-strategies-_webinar_pi_en_reg.html\" target=\"_blank\" aria-label=\" data is used consistently (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"> data is used consistently<\/a> in a standardized process, effective prioritization becomes second nature.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/reliable-data-foundation-new-product-development-prioritization-framework\/#Essential_Metrics_for_Prioritization\" >Essential Metrics for Prioritization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/reliable-data-foundation-new-product-development-prioritization-framework\/#Where_Your_Data_Comes_From\" >Where Your Data Comes From<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/reliable-data-foundation-new-product-development-prioritization-framework\/#Data_Integration_Creating_a_Single_Source_of_Truth\" >Data Integration: Creating a Single Source of Truth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/reliable-data-foundation-new-product-development-prioritization-framework\/#Put_Data_to_Work_for_Your_New_Products\" >Put Data to Work for Your New Products<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-essential-metrics-for-prioritization\"><span class=\"ez-toc-section\" id=\"Essential_Metrics_for_Prioritization\"><\/span>Essential Metrics for Prioritization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To prioritize projects effectively focus on these four categories:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategic<\/h3>\n\n\n\n<p>Strategic metrics assess whether projects align with business goals. They include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic fit score (a number representing the project\u2019s alignment with business goals)<\/li>\n\n\n\n<li>Market impact (a projection of the project\u2019s impact on market share)<\/li>\n\n\n\n<li>Portfolio balance (a measure of how the project complements other initiatives)<\/li>\n<\/ul>\n\n\n\n<p>If Garry\u2019s Robots used strategic metrics, it would be clear that the water-cleaning feature is far more valuable than the voice-activation feature. They should define strategic goals first, and then score projects on how well they support those goals (a topic covered in the next blog post).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Financial<\/h3>\n\n\n\n<p>Financial metrics quantify a project\u2019s value and cost. They include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue forecast<\/li>\n\n\n\n<li>Development cost<\/li>\n\n\n\n<li>Margin contribution<\/li>\n<\/ul>\n\n\n\n<p>Avoid focusing only on short-term gains alone. A low-margin product might still be worth pursuing if it opens up new markets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Resource Impact Metrics<\/h3>\n\n\n\n<p>Resource impact metrics help leaders evaluate a project\u2019s feasibility. They include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Required resources and skill sets<\/li>\n\n\n\n<li>Employee utilization<\/li>\n\n\n\n<li>Capacity constraints<\/li>\n<\/ul>\n\n\n\n<p>Garry\u2019s Robots regularly exceeds capacity, spreading engineers across too many projects. This has delayed their water-cleaning initiative. To prevent this, they need visibility into team assignments, skill bottlenecks, and resource allocation.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A 2023 McKinsey study found <a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/business%20functions\/people%20and%20organizational%20performance\/our%20insights\/the%20state%20of%20organizations%202023\/the-state-of-organizations-2023.pdf\" target=\"_blank\" aria-label=\"90% of leaders believe capacity planning is important (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">90% of leaders believe capacity planning is important<\/a>, but only 5% believe their organization does it well.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Project Dependencies<\/h3>\n\n\n\n<p>Many projects depend on specialized teams, shared services, or other projects for success. To coordinate teams effectively, keep track of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Technical requirements<\/li>\n\n\n\n<li>Supporting projects<\/li>\n\n\n\n<li>Integration needs<\/li>\n<\/ul>\n\n\n\n<p>Garry\u2019s Robots&#8217; water cleaning feature depends on two projects: one focusing on mechanics and another on AI-driven surface recognition. Both projects must be completed before either can realize any ROI. Accordingly, Garry\u2019s Robots must map these dependencies early to prevent bottlenecks and delays later.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-to-assist-them-in-their-efforts-garry-s-robots-might-create-a-chart-that-summarizes-these-four-categories-and-their-importance\">To assist them in their efforts, Garry&#8217;s Robots might create a chart that summarizes these four categories and their importance.<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Data-Sources-B.png\" alt=\"\" class=\"wp-image-24791\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Data-Sources-B.png 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Data-Sources-B-300x164.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Data-Sources-B-150x82.png 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Data-Sources-B-768x420.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_Your_Data_Comes_From\"><\/span>Where Your Data Comes From<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To support prioritization, pull data from five sources:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Strategy. <\/strong>Each portfolio should have a defined strategic goal, such as innovation, maintenance, or compliance.<strong> <\/strong>Goal-related measures like OKRs provide criteria for assessing project alignment. If Garry&#8217;s Robots aims to increase market share, projects should be scored accordingly.<\/li>\n\n\n\n<li><strong>Current Product Catalog. <\/strong>Current product performance reveals patterns that could change priorities. If Garry\u2019s current robots struggle with malfunctions, then quality improvement projects could take priority over new features.<\/li>\n\n\n\n<li><strong>In-Flight Projects. <\/strong>&nbsp;Real-time visibility into <em>current<\/em> projects provides necessary context for decisions about <em>new<\/em> projects. It helps leaders minimize duplicate work, conserve resources, and avoid bottlenecks. If Garry\u2019s Robots has an AI-initiative in progress, new AI projects should combine efforts rather than re-inventing the wheel.<\/li>\n\n\n\n<li><strong>New Projects Being Evaluated. &nbsp;<\/strong>Leaders across the portfolio should know about incoming ideas and work in order to allocate capacity and share resources effectively. If Garry\u2019s Robots has a deadline coming up (like a product launch for a trade show), leaders should anticipate the extra burden and plan new projects accordingly. &nbsp;<\/li>\n\n\n\n<li><strong>Project Historical Actuals. <\/strong>Review past estimates vs. outcomes. If Garry\u2019s Robots consistently experiences delays when ordering mechanical parts, this should factor into time estimates.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Data-Sources-A.png\" alt=\"\" class=\"wp-image-24792\" style=\"width:775px;height:auto\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Data-Sources-A.png 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Data-Sources-A-300x164.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Data-Sources-A-150x82.png 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/07\/PD-Prioritization_Data-Sources-A-768x420.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Effective prioritization draws from strategy, current products, in-flight projects, new evaluations, and historical performance to drive better development decisions.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Data_Integration_Creating_a_Single_Source_of_Truth\"><\/span>Data Integration: Creating a Single Source of Truth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At many organizations, data is scattered across separate systems. One product team works in Jira, while another works in Excel, and leadership reviews production updates in cumbersome PowerPoint presentations.<\/p>\n\n\n\n<p>As the number and scale of projects grow, fragmented manual tracking becomes error-prone and slow. Important insights get lost, and decisions take too long.<\/p>\n\n\n\n<div class=\"prioritization-example-box\" style=\"background-color: #f8f9fa; border-left: 4px solid #0073aa; padding: 20px; margin: 20px 0; border-radius: 4px; box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1);\">\n    <h4 style=\"margin-top: 0; color: #0073aa;\">Data-Driven Prioritization in Action<\/h4>\n    <p style=\"margin-bottom: 0;\">Abbott&#8217;s launch of the FreeStyle Libre 3 glucose monitoring system demonstrates effective metric integration. By prioritizing accessibility and simplicity over premium pricing, Abbott positioned their device as a mass-market solution while competitors remained in niche segments. Their data-driven approach balanced strategic market positioning with the financial, resource, and supply chain requirements for global scale.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Put_Data_to_Work_for_Your_New_Products\"><\/span>Put Data to Work for Your New Products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In this post, we explored how Garry&#8217;s Robots could transform their decision-making by incorporating four crucial categories of product development metrics, gathered from five main data sources, all integrated into a single accessible platform.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Successful organizations use integrated planning tools to automate data consolidation. When all <a href=\"https:\/\/www.planview.com\/products-solutions\/solutions\/product-innovation-portfolio-management\/\" target=\"_blank\" aria-label=\"product data lives in a single platform (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">product data lives in a single platform<\/a>, teams access consistent information and respond quickly to market demands.<\/p>\n<\/blockquote>\n\n\n\n<p>With this strong data foundation in place, Garry&#8217;s Robots is now ready to move to the next phase of the prioritization framework: applying consistent scoring methods to evaluate projects objectively. While data tells you what&#8217;s happening, effective scoring structures (which we&#8217;ll cover in our next blog) will help you interpret that data to make defensible decisions.<\/p>\n\n\n\n<p>One step you can take today is to conduct a focused &#8220;data audit&#8221; of your resource metrics. Ask your teams: Do we know our true capacity? Can we accurately track who&#8217;s working on what? Where are our skill bottlenecks? Since resource constraints are the most common barrier to execution, starting here often yields the quickest improvements to your prioritization process.<\/p>\n\n\n\n<!-- Inline CTA Box -->\n<div style=\"background-color: #F5F5F5; border-radius: 8px; padding: 30px; margin: 30px 0; box-shadow: 0 3px 10px rgba(0, 0, 0, 0.1); border: 1px solid #eaeaea; text-align: center;\">\n  <h3 style=\"color: #333; margin-top: 0; font-size: 22px; margin-bottom: 15px;\">Download the Full ebook: &#8220;How to Prioritize New Product Development Projects&#8221;<\/h3>\n  <p style=\"color: #555; font-size: 16px; line-height: 1.6; margin-bottom: 15px;\">Learn the essential dos and don&#8217;ts that separate market winners from costly failures and start making data-driven decisions that deliver the right products at the right time.<\/p>\n  <div style=\"text-align: center;\">\n    <a href=\"https:\/\/info.planview.com\/How-to-Prioritize-New-Product-Development-Projects-_ebook_pi_en_reg.html?utm_medium=blog&#038;utm_campaign=pv_pi_pd_dga_ww_x_us_en&#038;utm_content=maximizing-post-launch-reviews_ebook\" style=\"display: inline-block; background-color: #527A8E; color: white; padding: 12px 30px; text-decoration: none; border-radius: 4px; font-weight: bold;\">Download Now<\/a>\n  <\/div>\n<\/div>\n\n\n\n<p><strong><em>Watch out for the next blog post in this series, where we will explore how Garry&#8217;s Robots creates structured scoring systems to rank projects holistically and maximize their newfound data visibility.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organizations with effective data-driven prioritization are 2.5 times more likely to be high performers in their industry, yet companies typically use only 50% of available data when making decisions. This second post in our five-part series focuses on the foundational element of our prioritization framework: data. Building on our introduction to Garry&#8217;s Robots Ltd. and&#8230;<\/p>\n","protected":false},"author":212,"featured_media":24790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[36],"tags":[],"class_list":["post-24686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reliable Data: The Foundation of Your New Product Development Prioritization Framework - Planview Blog<\/title>\n<meta name=\"description\" content=\"Discover which metrics matter most for product prioritization in part two of our 5-part series. 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