{"id":24685,"date":"2025-06-30T11:30:00","date_gmt":"2025-06-30T16:30:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=24685"},"modified":"2025-09-11T08:55:42","modified_gmt":"2025-09-11T13:55:42","slug":"standardizing-new-product-development-prioritization","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/standardizing-new-product-development-prioritization\/","title":{"rendered":"The Power of Standardizing New Product Development Prioritization"},"content":{"rendered":"\n<p>Imagine a company called Garry\u2019s Robots Ltd, which makes robots that clean your home. Garry\u2019s Robots wants to add a capability for soap and water cleaning. To do so, they need to source waterproof materials and develop technology capable of recognizing surfaces where water-based cleaning is appropriate. But Garry\u2019s Robots has a prioritization problem:<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Resources are divided between so many different projects that barely any time or money remains for the water-cleaning initiative. <\/strong><\/p>\n\n\n\n<p>Although many believe water-cleaning should be prioritized, there is no data to justify it and no process by which to redirect resources.<\/p>\n\n\n\n<p>When it comes to<a href=\"https:\/\/info.planview.com\/innovation-management-_demo-on-demand_im_en_reg.html\" target=\"_blank\" aria-label=\" innovations and new products (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\"> innovations and new products<\/a>, like Garry\u2019s Robots, many companies today are pulled in all directions. They take on too many projects and fail to deliver satisfactory results on any of them, falling behind.<\/p>\n\n\n\n<p>On the other hand, successful companies understand the importance of prioritization and are investing in technologies that support standardizing their process:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>In 2024, the average manufacturer <a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/industry\/manufacturing-industrial-products\/manufacturing-industry-outlook.html\">increased technology investments to 30%<\/a> of their operating budget, up from 23% in 2023. They are focusing on using AI and cloud\u2014tools to help prioritize intelligently, schedule efficiently, and maximize ROI.<\/p>\n<\/blockquote>\n\n\n\n<p>In this five-part blog series, readers will learn how to strategically prioritize new products and innovations using a standardized framework. Specifically, readers will learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why standardized prioritization is a best practice;<\/li>\n\n\n\n<li>How to implement a three-part standardized prioritization framework;<\/li>\n\n\n\n<li>Common mistakes that lead to chaotic product development.<\/li>\n<\/ul>\n\n\n\n<p>This first post outlines the benefits of standardized new product development prioritization, explaining how it makes the idea-to-outcome pipeline more efficient, more collaborative, and more aligned with business strategy.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/standardizing-new-product-development-prioritization\/#The_Prioritization_Contrast\" >The Prioritization Contrast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/standardizing-new-product-development-prioritization\/#Four_Core_Principles_for_Maximizing_Value\" >Four Core Principles for Maximizing Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/standardizing-new-product-development-prioritization\/#When_Personalities_Drive_Decisions\" >When Personalities Drive Decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/standardizing-new-product-development-prioritization\/#The_Strategic_Benefits_of_Standardization\" >The Strategic Benefits of Standardization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/standardizing-new-product-development-prioritization\/#Your_Prioritization_Framework_%E2%80%93_The_Basics\" >Your Prioritization Framework &#8211; The Basics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.planview.com\/standardizing-new-product-development-prioritization\/#Act_Now_for_Smarter_Prioritization\" >Act Now for Smarter Prioritization<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-the-prioritization-contrast\"><span class=\"ez-toc-section\" id=\"The_Prioritization_Contrast\"><\/span><strong>The Prioritization Contrast<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The prioritization process can have a big impact on business outcomes. Without a standardized framework, too many projects get approved without justification. This leads to wasted resources and burnout from having too many irons in the fire. By contrast, when prioritization is done right, the benefits are palpable:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-editorskit-shadow\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"431\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/06\/image.png\" alt=\"\" class=\"wp-image-24742\" style=\"width:1147px;height:auto\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/06\/image.png 973w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/06\/image-300x133.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/06\/image-150x66.png 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/06\/image-768x340.png 768w\" sizes=\"auto, (max-width: 973px) 100vw, 973px\" \/><\/figure>\n\n\n\n<p>For example, when PepsiCo noticed demand for soda was shrinking, it began prioritizing functional beverages, such as Gatorade Fit, Driftwell, and Muscle Milk Zero. The data justified this decision, and Pepsi committed to it wholeheartedly, allocating enough resources to drive fast, targeted launch cycles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-four-core-principles-for-maximizing-value\"><span class=\"ez-toc-section\" id=\"Four_Core_Principles_for_Maximizing_Value\"><\/span><strong>Four Core Principles for Maximizing Value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Smart new product development prioritization boils down to four core capabilities applied across your portfolio strategy:<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"1\">\n<li><strong>Define the Objective of Each Portfolio: <\/strong>Clear goals drive consistent decision-making. Articulate an objective for each portfolio, whether it focuses on innovation, sustaining engineering, OEM work, or a mix.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"display: block; width: 80%; max-width: 600px; margin: 20px auto; padding: 20px; text-align: center; background-color: #f5f5f5; border: 1px solid #ddd; border-radius: 4px; box-shadow: 0 2px 4px rgba(0,0,0,0.2);\">\n  <em>Action for Garry&#8217;s Robots<\/em>: Write &#8220;this portfolio is focused on functional innovation for current products.&#8221;\n<\/div>\n<\/div><\/div>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Use Multiple Portfolios: <\/strong>Avoid ranking all projects in a single list. Categorize work by product line, business unit, or investment type, to prioritize the best projects in each category.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"display: block; width: 80%; max-width: 600px; margin: 20px auto; padding: 20px; text-align: center; background-color: #f5f5f5; border: 1px solid #ddd; border-radius: 4px; box-shadow: 0 2px 4px rgba(0,0,0,0.2);\">\n  <em>Action for Garry&#8217;s Robots<\/em>: Place the water cleaning initiative in the \u201cinnovation to current products\u201d portfolio and rank it against projects with similar goals.\n<\/div>\n<\/div><\/div>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Apply Portfolio-Specific Criteria. <\/strong>Scoring tools should measure the criteria that matter most for each project type, whether it&#8217;s a major capital investment or a quick upgrade.<\/li>\n<\/ol>\n\n\n\n<div style=\"display: block; width: 80%; max-width: 600px; margin: 20px auto; padding: 20px; text-align: center; background-color: #f5f5f5; border: 1px solid #ddd; border-radius: 4px; box-shadow: 0 2px 4px rgba(0,0,0,0.2);\">\n  <em>Action for Garry&#8217;s Robots<\/em>: Score projects in the \u201cinnovation to current products\u201d portfolio based on technical feasibility, strategic importance, and long-term value.\n<\/div>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li><strong>Align with Strategy: <\/strong>When business goals shift, portfolio priorities should shift accordingly.<\/li>\n<\/ol>\n\n\n\n<div style=\"display: block; width: 80%; max-width: 600px; margin: 20px auto; padding: 20px; text-align: center; background-color: #f5f5f5; border: 1px solid #ddd; border-radius: 4px; box-shadow: 0 2px 4px rgba(0,0,0,0.2);\">\n  <em>Action for Garry&#8217;s Robots<\/em>: At a quarterly review, the team shows how the water-cleaning initiative is projected to increase revenue and market share.\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-personalities-drive-decisions\"><span class=\"ez-toc-section\" id=\"When_Personalities_Drive_Decisions\"><\/span><strong>When Personalities Drive Decisions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When the market changes suddenly, panic can drive product leaders to chase after the shiniest new project or follow the loudest voices. But blind adherence to trends or executives\u2019 pet interests can be detrimental.<\/p>\n\n\n\n<p>The greater the pressure to adapt, the more important it is to insist on careful decision-making. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Consider the electric vehicle market: after the unexpected plateau in demand for EV, many automakers (including Ford, GM, and Rivian) had to reevaluate their priorities. EV might still be trendy in some markets, but was it worth sacrificing luxury offerings and hybrids?<\/p>\n<\/blockquote>\n\n\n\n<p>The answers to prioritization dilemmas should be driven not by emotions but by a standardized process. Requiring <a href=\"https:\/\/www.planview.com\/resources\/articles\/how-to-create-a-product-roadmap-that-aligns-with-your-strategy\/\" target=\"_blank\" aria-label=\"clear justification keeps decision-making calm (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">clear justification keeps decision-making calm<\/a> and deliberate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-strategic-benefits-of-standardization\"><span class=\"ez-toc-section\" id=\"The_Strategic_Benefits_of_Standardization\"><\/span><strong>The Strategic Benefits of Standardization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Standardized prioritization means ideas are approved according to set criteria in a set process, which varies by project type. With this approach, new projects stay aligned with the roadmap, high-value work moves faster, and teams share resources more effectively.<\/p>\n\n\n\n<p>If Garry\u2019s Robots implemented standardized prioritization, they could quickly identify AI-driven surface-identification as a top priority. If this high-value project gets the resources it deserves, Garry\u2019s Robots will deliver it faster, more efficiently, and more successfully. Combining <a href=\"https:\/\/info.planview.com\/evolution-and-excellence-_ebook_prm_en_reg.html\" target=\"_blank\" aria-label=\"efficient prioritization with effective strategy (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">efficient prioritization with effective strategy<\/a> improves ROI for the whole business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-prioritization-framework-the-basics\"><span class=\"ez-toc-section\" id=\"Your_Prioritization_Framework_%E2%80%93_The_Basics\"><\/span><strong>Your Prioritization Framework<\/strong> &#8211; <strong>The Basics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The following three-part framework illustrates how each best practice creates the layers of a rock-solid standardized prioritization process. Upcoming blogs in this series will explain in depth how to optimize each of the three parts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-editorskit-shadow\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"533\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/06\/image-1.png\" alt=\"\" class=\"wp-image-24743\" style=\"width:860px;height:auto\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/06\/image-1.png 973w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/06\/image-1-300x164.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/06\/image-1-150x82.png 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/06\/image-1-768x421.png 768w\" sizes=\"auto, (max-width: 973px) 100vw, 973px\" \/><\/figure>\n\n\n\n<p><strong><em>Data<\/em>. <\/strong>First, gather data into a single source of truth. Effective prioritization requires visibility into resource use, bottlenecks, challenges and opportunities across all areas of the business.<\/p>\n\n\n\n<p><strong><em>Scoring. <\/em><\/strong>Next, score proposed projects according to standardized criteria. By categorizing projects and comparing their relative strategic value, you can make smart, transparent decisions.<\/p>\n\n\n\n<p><strong><em>Buy-in. <\/em><\/strong>Finally, secure buy-in from key stakeholders. It is critical that teams work together towards the same goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-act-now-for-smarter-prioritization\"><span class=\"ez-toc-section\" id=\"Act_Now_for_Smarter_Prioritization\"><\/span><strong>Act Now for Smarter Prioritization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The shift to standardized prioritization doesn\u2019t have to wait. One step that can be taken immediately is to schedule a 30-minute meeting with your key stakeholders to identify which current projects lack alignment with your portfolios. From there, you can work on categorizing and ranking projects according to their strategic value.<\/p>\n\n\n\n<!-- Inline CTA Box -->\n<div style=\"background-color: #F5F5F5; border-radius: 8px; padding: 30px; margin: 30px 0; box-shadow: 0 3px 10px rgba(0, 0, 0, 0.1); border: 1px solid #eaeaea; text-align: center;\">\n  <h3 style=\"color: #333; margin-top: 0; font-size: 22px; margin-bottom: 15px;\">Download the Full eBook: &#8220;How to Prioritize New Product Development Projects&#8221;<\/h3>\n  <p style=\"color: #555; font-size: 16px; line-height: 1.6; margin-bottom: 15px;\">Avoid costly investments that won&#8217;t resonate in the market. Master the essential dos and don&#8217;ts that elevate your product pipeline from guesswork to strategy and deliver the right products at the right time.<\/p>\n  <div style=\"text-align: center;\">\n    <a href=\"https:\/\/info.planview.com\/How-to-Prioritize-New-Product-Development-Projects-_ebook_pi_en_reg.html?utm_medium=blog&#038;utm_campaign=pv_pi_pd_dga_ww_x_us_en&#038;utm_content=maximizing-post-launch-reviews_ebook\" style=\"display: inline-block; background-color: #527A8E; color: white; padding: 12px 30px; text-decoration: none; border-radius: 4px; font-weight: bold;\">Download Now<\/a>\n  <\/div>\n<\/div>\n\n\n\n<p>Check out <a aria-label=\"the next post in this series (opens in a new tab)\" href=\"https:\/\/blog.planview.com\/reliable-data-foundation-new-product-development-prioritization-framework\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">the next post in this series<\/a> where we cover the foundation of your new framework, <strong>data-driven prioritization<\/strong>, or <a aria-label=\"Subscribe to our blog newsletter! (opens in a new tab)\" href=\"https:\/\/info.planview.com\/blog-subscription-_blog-signup_gen_en_reg.html\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">subscribe to our blog newsletter<\/a> and never miss a beat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine a company called Garry\u2019s Robots Ltd, which makes robots that clean your home. Garry\u2019s Robots wants to add a capability for soap and water cleaning. To do so, they need to source waterproof materials and develop technology capable of recognizing surfaces where water-based cleaning is appropriate. But Garry\u2019s Robots has a prioritization problem: Resources&#8230;<\/p>\n","protected":false},"author":212,"featured_media":24729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[36],"tags":[],"class_list":["post-24685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power of Standardizing New Product Development Prioritization - Planview Blog<\/title>\n<meta name=\"description\" content=\"Learn why standardized prioritization is essential for new product development success in part one of our 5-part series.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/standardizing-new-product-development-prioritization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Standardizing New Product Development Prioritization\" \/>\n<meta property=\"og:description\" content=\"Learn why standardized prioritization is essential for new product development success in part one of our 5-part series.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/standardizing-new-product-development-prioritization\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-30T16:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-11T13:55:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2025\/06\/New-Prod-Prioritization-Converted_1200x680.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jeffrey Yeager\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeffrey Yeager\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/standardizing-new-product-development-prioritization\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/standardizing-new-product-development-prioritization\\\/\"},\"author\":{\"name\":\"Jeffrey Yeager\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#\\\/schema\\\/person\\\/d6f8be01621b109ee73cee4a7f75e32b\"},\"headline\":\"The Power of Standardizing New Product Development Prioritization\",\"datePublished\":\"2025-06-30T16:30:00+00:00\",\"dateModified\":\"2025-09-11T13:55:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/standardizing-new-product-development-prioritization\\\/\"},\"wordCount\":1028,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.planview.com\\\/standardizing-new-product-development-prioritization\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.planview.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/New-Prod-Prioritization-Converted_1200x680.png\",\"articleSection\":[\"Product Portfolio Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.planview.com\\\/standardizing-new-product-development-prioritization\\\/\",\"url\":\"https:\\\/\\\/blog.planview.com\\\/standardizing-new-product-development-prioritization\\\/\",\"name\":\"The Power of Standardizing New Product Development Prioritization - 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