{"id":24117,"date":"2024-10-04T13:01:39","date_gmt":"2024-10-04T18:01:39","guid":{"rendered":"https:\/\/blog.planview.com\/?p=24117"},"modified":"2024-10-04T13:01:41","modified_gmt":"2024-10-04T18:01:41","slug":"a-day-in-the-life-of-a-senior-account-based-marketing-manager","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/","title":{"rendered":"Behind the Strategy: A Conversation with Ryan Brant, Senior ABM Manager\u00a0"},"content":{"rendered":"\n<p>At Planview, our mission is to build the future of connected work by empowering our customers and teams to excel in what matters most. Whether it&#8217;s driving innovation or enhancing customer engagement, collaboration, and dedication are essential to success.\u00a0<\/p>\n\n\n\n<p>This brings us to our latest employee spotlight! Today, we are getting to know one of the seven Ryans at Planview &#8212; Ryan Brant, a Senior Account-Based Marketing Manager. Ryan gives us a glimpse into his daily life, how he balances work and life, and how he transitioned from sales to marketing. Here\u2019s what he has to share.\u00a0<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/#Describe_your_current_role_and_responsibilities\" >Describe your current role and responsibilities.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/#Can_you_tell_us_about_your_career_journey_to_date\" >Can you tell us about your career journey to date?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/#What_is_the_biggest_lesson_youve_learned_as_your_career_has_evolved\" >What is the biggest lesson you&#8217;ve learned as your career has evolved?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/#Are_there_any_experiences_in_your_life_that_contributed_to_your_professional_success\" >Are there any experiences in your life that contributed to your professional success?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/#What_type_of_meetings_do_you_prepare_for_and_who_do_you_typically_collaborate_with\" >What type of meetings do you prepare for, and who do you typically collaborate with?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/#What_makes_your_team_so_effective\" >What makes your team so effective?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/#Tell_us_about_working_from_home_What_are_your_tips_for_success\" >Tell us about working from home. What are your tips for success?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/#How_do_you_manage_your_work-life_balance_Do_you_have_any_additional_tips\" >How do you manage your work-life balance? Do you have any additional tips?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/#What_motivates_you_while_working\" >What motivates you while working?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/#How_is_Planview_different_from_other_companies_youve_worked_for\" >How is Planview different from other companies you\u2019ve worked for?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/#Which_of_Planviews_five_core_values_resonates_the_most_with_your_experience\" >Which of Planview\u2019s five core values resonates the most with your experience?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/#How_do_you_unwind_when_youre_off_the_clock\" >How do you unwind when you\u2019re off the clock?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/#What_excites_you_most_about_becoming_a_dad\" >What excites you most about becoming a dad?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/#How_do_you_feel_you_bring_your_unique_set_of_skills_to_your_job\" >How do you feel you bring your unique set of skills to your job?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-describe-your-current-role-and-responsibilities\"><span class=\"ez-toc-section\" id=\"Describe_your_current_role_and_responsibilities\"><\/span><strong>Describe your current role and responsibilities<\/strong>.\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I&#8217;m a senior account-based marketing manager. I primarily run targeted marketing programs for some of our most significant enterprise accounts or those with the most growth potential based on the highest propensity-to-buy signals we&#8217;ve identified. Additionally, a big part of my role involves leveraging different media channels and establishing a demand plan to surround these accounts with as much engagement as possible. This includes using LinkedIn, demand vendors, and other advertising channels.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-can-you-tell-us-about-your-career-journey-to-date-nbsp\"><span class=\"ez-toc-section\" id=\"Can_you_tell_us_about_your_career_journey_to_date\"><\/span><strong>Can you tell us about your career journey to date?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I\u2019ve been at Planview for about six-and-a-half years. I started as an SDR (sales development representative) &#8212; my first role in software after working in advertising sales. After working as an SDR for a couple of years and learning the sales side, I was able to transition into demand generation, joining the marketing team where I\u2019ve been for the last four years.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-biggest-lesson-you-ve-learned-as-your-career-has-evolved-nbsp\"><span class=\"ez-toc-section\" id=\"What_is_the_biggest_lesson_youve_learned_as_your_career_has_evolved\"><\/span><strong>What is the biggest lesson you&#8217;ve learned as your career has evolved?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the biggest lessons is to never forget where you started. For me, that\u2019s the SDR role, and I still apply those practices in my job today, even though my client is now internal. It\u2019s also important to maintain a mindset of being willing to help, even when something isn\u2019t part of your specific responsibilities. You can always guide people in the right direction or help them find answers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-there-any-experiences-in-your-life-that-contributed-to-your-professional-success-nbsp\"><span class=\"ez-toc-section\" id=\"Are_there_any_experiences_in_your_life_that_contributed_to_your_professional_success\"><\/span><strong>Are there any experiences in your life that contributed to your professional success?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I\u2019ve been working since I was about 13. My mom is a parks and recreation director, and when I was younger, I had the choice to either participate in summer camps or figure out a job within the camp programs. I think having the ability to establish my own roles early on helped me develop both creativity and a strong work ethic.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-type-of-meetings-do-you-prepare-for-and-who-do-you-typically-collaborate-with-nbsp\"><span class=\"ez-toc-section\" id=\"What_type_of_meetings_do_you_prepare_for_and_who_do_you_typically_collaborate_with\"><\/span><strong>What type of meetings do you prepare for, and who do you typically collaborate with?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Meetings are a big part of my role. Our team is cross-functional, consisting of our internal meetings. There are internal and external meetings, but primarily external ones nowadays. We also have other internal meetings with other go-to-market and sales teams. The external meetings are with our vendors to ensure campaigns are running there. We collaborate with the sales team the most because they know about the different accounts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-makes-your-team-so-effective\"><span class=\"ez-toc-section\" id=\"What_makes_your_team_so_effective\"><\/span><strong>What makes your team so effective?<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Our cross-functional nature makes us effective. Although we come from different roles, regions, and walks of life, we work well together, aligning and collaborating toward a joint mission.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tell-us-about-working-from-home-what-are-your-tips-for-success-nbsp\"><span class=\"ez-toc-section\" id=\"Tell_us_about_working_from_home_What_are_your_tips_for_success\"><\/span><strong>Tell us about working from home. What are your tips for success?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I love working from home. It\u2019s incredible how much you can get done, both professionally and personally. It was hard to adjust during the pandemic, but taking breaks\u2014like going outside and setting a strict cutoff time\u2014has helped. Having a dedicated office space to separate work from home life is also key.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-manage-your-work-life-balance-do-you-have-any-additional-tips-nbsp\"><span class=\"ez-toc-section\" id=\"How_do_you_manage_your_work-life_balance_Do_you_have_any_additional_tips\"><\/span><strong>How do you manage your work-life balance? Do you have any additional tips?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Again, breaks are essential, especially with context switching in my role. After meetings or before starting a new task, I like to take a 15-minute walk to reset. Getting outside and taking time away from the screen helps me maintain balance.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-motivates-you-while-working-nbsp\"><span class=\"ez-toc-section\" id=\"What_motivates_you_while_working\"><\/span><strong>What motivates you while working?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I\u2019m motivated by my passion for account-based marketing. I went to school for marketing, and I\u2019m grateful to apply what I learned. Seeing Planview grow from around 700 people globally to nearly 2,000 now has been exciting and keeps me engaged.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-is-planview-different-from-other-companies-you-ve-worked-for-nbsp\"><span class=\"ez-toc-section\" id=\"How_is_Planview_different_from_other_companies_youve_worked_for\"><\/span><strong>How is Planview different from other companies you\u2019ve worked for?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Planview is the only software company I\u2019ve worked for, but its culture is very different from where I was before. The people and the culture here are a big reason why I\u2019ve stayed for so long.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-which-of-planview-s-five-core-values-resonates-the-most-with-your-experience-nbsp\"><span class=\"ez-toc-section\" id=\"Which_of_Planviews_five_core_values_resonates_the_most_with_your_experience\"><\/span><strong>Which of Planview\u2019s five core values resonates the most with your experience?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201cWe build together\u201d is the one that resonates most with my experience. It speaks to our team&#8217;s responsibility to align with sales and other go-to-market teams. The more we collaborate and stay aligned, the better it is for everyone.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-unwind-when-you-re-off-the-clock-nbsp\"><span class=\"ez-toc-section\" id=\"How_do_you_unwind_when_youre_off_the_clock\"><\/span><strong>How do you unwind when you\u2019re off the clock?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I enjoy being outdoors, especially near bodies of water like rivers or the beach. In cooler weather, I go hiking. I also love music and cooking, especially when I can have the windows open and enjoy the fall weather. My specialty is making soups, which my wife loves, and homemade broth.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-excites-you-most-about-becoming-a-dad-nbsp\"><span class=\"ez-toc-section\" id=\"What_excites_you_most_about_becoming_a_dad\"><\/span><strong>What excites you most about becoming a dad?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I\u2019m most excited to meet my child. People ask if I\u2019m nervous or ready, but I\u2019m excited to see their personality develop over the years.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-feel-you-bring-your-unique-set-of-skills-to-your-job-nbsp\"><span class=\"ez-toc-section\" id=\"How_do_you_feel_you_bring_your_unique_set_of_skills_to_your_job\"><\/span><strong>How do you feel you bring your unique set of skills to your job?<\/strong>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At Planview, there\u2019s a lot of autonomy, and everyone&#8217;s opinions are valued. It\u2019s important to share ideas, even if they seem small or silly, because they contribute to brainstorming. The trusted autonomy we have allows us to apply our unique skills to our daily work.\u00a0\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-does-planview-feel-like-a-good-fit-for-you-check-out-our-career-opportunities-worldwide-nbsp\">Does Planview feel like a good fit for you? Check out our <a href=\"https:\/\/careers.planview.com\/careers-home#!\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">career opportunities<\/a> worldwide.&nbsp;<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered what it&#8217;s like to work in a cross-functional go-to-market team? Learn how Ryan takes his past experiences and applies them to how he connects with the Planview team.<\/p>\n","protected":false},"author":268,"featured_media":24131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9426],"tags":[9541,9540,9529,9554,9555],"class_list":["post-24117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-of-planview","tag-life-at-planview","tag-open-jobs","tag-people-of-planview","tag-planview-culture","tag-planview-jobs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>People of Planview: Sr. Account Based Manager Ryan Brant<\/title>\n<meta name=\"description\" content=\"Join us as we share Ryan Brant&#039;s career journey and how his success stems from cross-functional communication and leveraging hybrid work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the Strategy: A Conversation with Ryan Brant, Senior ABM Manager\u00a0\" \/>\n<meta property=\"og:description\" content=\"Join us as we share Ryan Brant&#039;s career journey and how his success stems from cross-functional communication and leveraging hybrid work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/a-day-in-the-life-of-a-senior-account-based-marketing-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-04T18:01:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T18:01:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2024\/10\/DITL_Ryan-Brant_Blog-Hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samantha Wlodawsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" 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