{"id":20832,"date":"2020-06-11T10:00:56","date_gmt":"2020-06-11T15:00:56","guid":{"rendered":"https:\/\/blog.planview.com\/the-digital-disruption-of-digital-transformation\/"},"modified":"2023-05-16T10:13:42","modified_gmt":"2023-05-16T15:13:42","slug":"the-digital-disruption-of-digital-transformation","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/the-digital-disruption-of-digital-transformation\/","title":{"rendered":"The Digital Disruption of Digital Transformation"},"content":{"rendered":"<figure>\n<div class=\"feature-image\"><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/media.planview.com\/tasktop_blog\/wp-content\/uploads\/2020\/06\/solis-the-disruption-of-digital-transformation_blog-image-850x550.png\" alt=\"The Digital Disruption of Digital Transformation\"><\/div>\n<\/figure>\n<p><span style=\"font-weight: 400;\">If there are two people who truly understand how Fortune 100 companies can become more adaptive and responsive in <\/span><a href=\"\/brian-solis\"><span style=\"font-weight: 400;\">the Novel Economy<\/span><\/a><span style=\"font-weight: 400;\">, it&#x2019;s <\/span><a href=\"https:\/\/www.briansolis.com\/\"><span style=\"font-weight: 400;\">Brian Solis <\/span><\/a><span style=\"font-weight: 400;\">(Global Innovation Evangelist, Salesforce) and our CEO and founder, Dr. Mik Kersten. In a <a href=\"https:\/\/go.tasktop.com\/brian-solis-webinar.html\">recent webinar<\/a>, the bestselling authors discussed what you can do to support the health and happiness of your customers and employees moving forward.&#xA0;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/the-digital-disruption-of-digital-transformation\/#Theres_No_Going_Back\" >There&#x2019;s No Going Back<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/the-digital-disruption-of-digital-transformation\/#%E2%80%9CGeneration_N%E2%80%9D_Leads_The_Way\" >&#x201C;Generation N&#x201D; Leads The Way<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/the-digital-disruption-of-digital-transformation\/#Iteration_vs_Innovation\" >Iteration vs. Innovation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/the-digital-disruption-of-digital-transformation\/#Innovate_away_from_Project_Management\" >Innovate away from Project Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/the-digital-disruption-of-digital-transformation\/#Measuring_Innovation\" >Measuring Innovation<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Theres_No_Going_Back\"><\/span><b>There&#x2019;s No Going Back<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><\/b><span style=\"font-weight: 400;\">While the path forward may be unclear, Brian stresses that there&#x2019;s one route that we won&#x2019;t be taking &#x2014; and that&#x2019;s backward. &#x201C;In my research, I&#x2019;ve seen a lot of people making decisions as if we <\/span><i><span style=\"font-weight: 400;\">are<\/span><\/i><span style=\"font-weight: 400;\"> going back to the way things were but that isn&#x2019;t the case.&#x201D; He argues that we&#x2019;re witnessing the &#x201C;digital disruption of digital transformation&#x201D; where it has become apparent that years of investment have been misplaced and improperly prioritized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#x201C;We&#x2019;ve had to transform at a faster clip in 90 days than we&#x2019;ve had to do in ten years. Digital transformation itself is having its own <\/span><i><span style=\"font-weight: 400;\">control-alt-delete<\/span><\/i><span style=\"font-weight: 400;\"> moment. More importantly, we should think about that <\/span><i><span style=\"font-weight: 400;\">control-alt-delete <\/span><\/i><span style=\"font-weight: 400;\">moment for ourselves&#x2014;for our perspective, for our mindsets and sense of purpose, and for how we&#x2019;re moving forward and why. Going back to normal will only take us back to where a lot of problems were rooted in. What if we looked at our current situation, not as disruptive, but as an invitation to grow in new directions?&#x201D;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CGeneration_N%E2%80%9D_Leads_The_Way\"><\/span><b>&#x201C;Generation N&#x201D; Leads The Way<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To learn how to move forward towards a new direction, Brian encourages us to recognize how the pandemic represents a somatic marker in our lives. &#x201C;We are forever changed in what we value, how we reason, and how we make decisions. The foundations of business will be built on the pillars of how humanity has changed in various contexts &#x2014; the customer, employee, you name it.&#x201D;&#xA0;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brian believes a new generation is emerging&#x2014;Generation N (for novel i.e., new and unusual)&#x2014;which takes into account how our behaviors and values have evolved in the last few months. &#x201C;This new generation of employee and customer should give your digital transformation hyperfocus. We have to apply a human-centered approach where we put Generation N in the context of our work. Not just to improve operations and efficiencies, but to meet business outcomes that are human outcomes.&#x201D;<\/span><\/p>\n<figure id=\"attachment_11064\" aria-describedby=\"caption-attachment-11064\" style=\"width: 582px\" class=\"wp-caption aligncenter\"><img class=\"lazyload\" alt height=\"330\" data-src=\"https:\/\/media.planview.com\/tasktop_blog\/wp-content\/uploads\/2020\/06\/screenshot-2020-06-10-at-02.17.21.png\"><figcaption id=\"caption-attachment-11064\" class=\"wp-caption-text\">Ref: Brian Solis<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Iteration_vs_Innovation\"><\/span><b>Iteration vs. Innovation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Brian echoes the sentiment of Mik&#x2019;s book <\/span><a href=\"https:\/\/projecttoproduct.org\/\"><i><span style=\"font-weight: 400;\">Project to Product<\/span><\/i><\/a><span style=\"font-weight: 400;\"> in that we should stay clear of the patterns of yesteryear if we want to innovate in meaningful ways. That means not conflating iterating with innovation. <\/span><\/p>\n<p>&#xA0;<\/p>\n<figure id=\"attachment_11057\" aria-describedby=\"caption-attachment-11057\" style=\"width: 588px\" class=\"wp-caption aligncenter\"><img class=\"lazyload\" alt height=\"316\" data-src=\"https:\/\/media.planview.com\/tasktop_blog\/wp-content\/uploads\/2020\/06\/duplexity-of-dt.png\"><figcaption id=\"caption-attachment-11057\" class=\"wp-caption-text\">Ref: Brian Solis<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">&#x201C;Iteration is doing the same things better for business continuity. Innovation is investing in new tech, new processes, and new systems to unlock, create and deliver new value. We need to do new things to make old things obsolete. So instead of being disrupted, we can become the disruptors.&#x201D;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This bi-modal approach, as honed by the tech giant oligopoly, can put your organization in good stead as you navigate the Novel Economy:<\/span><\/p>\n<figure id=\"attachment_11060\" aria-describedby=\"caption-attachment-11060\" style=\"width: 536px\" class=\"wp-caption aligncenter\"><img class=\"lazyload\" alt height=\"290\" data-src=\"https:\/\/media.planview.com\/tasktop_blog\/wp-content\/uploads\/2020\/06\/screenshot-2020-06-11-at-03.09.47.png\"><figcaption id=\"caption-attachment-11060\" class=\"wp-caption-text\">Ref: Brian Solis<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Once organizations have found their feet in the current climate, Brian is bullish that &#x201C;at some point, we will have to come alive. To master the new normal by making investments in digital transformation that free us up to explore new opportunities for digitalization from an operations standpoint, and as a business model for innovation to help us thrive.&#x201D;<\/span><\/p>\n<p><a href=\"https:\/\/go.tasktop.com\/Flow-Metrics-Business-Leader-Guide.html\"><img class=\"lazyload\" alt height=\"397\" data-src=\"https:\/\/media.planview.com\/tasktop_blog\/wp-content\/uploads\/2020\/01\/tasktop-flow-metrics-e-book-download.png\"><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Innovate_away_from_Project_Management\"><\/span><b>Innovate away from Project Management<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Recognizing the opportunity to transform purposely in the Novel Economy is only half the battle. Leadership must disperse with the old ways of working and managing. To adopt models and frameworks that allow us to adapt and learn about the duality of how to build a digital business that meets our customers&#x2019; and employees&#x2019; evolving needs.<\/span><\/p>\n<p><img class=\"lazyload\" alt height=\"366\" data-src=\"https:\/\/media.planview.com\/tasktop_blog\/wp-content\/uploads\/2020\/06\/tech-rev.png\"><\/p>\n<p><span style=\"font-weight: 400;\">&#x201C;The old ways of approaching management and leadership just don&#x2019;t work for innovation in digital,&#x201D; explains Mik. &#x201C;Each technological revolution brought a new way of management. In the age of digital, it&#x2019;s all about humans and creative tasks. Building software and digital experiences is fundamentally a creative and conversational endeavor. If your organization doesn&#x2019;t enable and support that, as many aren&#x2019;t, they going to fall behind.&#x201D;<\/span><\/p>\n<p><img class=\"lazyload\" alt height=\"348\" data-src=\"https:\/\/media.planview.com\/tasktop_blog\/wp-content\/uploads\/2020\/06\/product-innovation.png\"><\/p>\n<p><span style=\"font-weight: 400;\">Many organizations are stuck in the old ways of thinking because it worked in the past to build physical products such as dams and bridges. &#x201C;Innovation was basically this waterfall process,&#x201D; elaborates Mik. &#x201C;You do a bunch of design thinking and collaboration up front, build the thing, mass-produce it, and then win the market. Innovation in digital is not like that. It&#x2019;s ongoing. The core organization needs to be able to experiment, learn, adapt and pivot.&#x201D;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Measuring_Innovation\"><\/span><b>Measuring Innovation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The ability to learn and adapt at a speed to remain competitive hinges on an organization&#x2019;s feedback loops. &#x201C;The faster the feedback loop, the faster you can innovate in a market that is changing in a way we can&#x2019;t quite predict,&#x201D; continues Mik. &#x201C;The tech giants have already done this and can adjust to this fast pace of innovation. My main concern for the leadership out there at existing organizations is they don&#x2019;t know how to measure the outcome of their innovation and where to invest resources.&#x201D;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what can these leaders do? Watch on session on-demand to hear more from Brian and Mik on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/flowframework.org\/\">Applying measurement frameworks<\/a> that enable end-to-end flow and continuous feedback<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Moving way from proxy metrics to focus on the flow of value to internal and external customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Managing innovation as a portfolio<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The criticality of customer-centric product value streams&#xA0;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Improving the happiness and engagement of teams working across value streams&#xA0;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Supporting the culture transition from project to product<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And more&#x2026;<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/go.tasktop.com\/brian-solis-webinar.html\"><img class=\"lazyload\" alt height=\"329\" data-src=\"https:\/\/media.planview.com\/tasktop_blog\/wp-content\/uploads\/2020\/06\/solis-the-disruption-of-digital-transformation_blog-image-copy.png\"><\/a><\/p>\n<hr>\n<p>&#xA0;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If there are two people who truly understand how Fortune 100 companies can become more adaptive and responsive in the Novel Economy, it&#x2019;s Brian Solis (Global Innovation Evangelist, Salesforce) and our CEO and founder, Dr. Mik Kersten. In a recent webinar, the bestselling authors discussed what you can do to support the health and happiness&#8230;<\/p>\n","protected":false},"author":226,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9544,9546],"tags":[],"class_list":["post-20832","post","type-post","status-publish","format-standard","hentry","category-project-to-product-shift","category-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Digital Disruption of Digital Transformation | Tasktop Blog<\/title>\n<meta name=\"description\" content=\"Brian Solis and Dr. Mik Kersten on how organizations 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