{"id":20680,"date":"2021-04-19T06:24:24","date_gmt":"2021-04-19T11:24:24","guid":{"rendered":"https:\/\/blog.planview.com\/leadership-insights-to-track-your-project-to-product-journey-step-by-step\/"},"modified":"2021-04-19T06:24:24","modified_gmt":"2021-04-19T11:24:24","slug":"leadership-insights-to-track-your-project-to-product-journey-step-by-step","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/leadership-insights-to-track-your-project-to-product-journey-step-by-step\/","title":{"rendered":"Leadership Insights to Track Your Project to Product Journey, Step By Step"},"content":{"rendered":"
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\"Leadership<\/div>\n<\/figure>\n

The recent success of <\/span>TUI Group’s migration to the cloud<\/span><\/a> is a powerful example of what is possible by adopting a <\/span>project to product<\/span><\/a> mindset. With planes grounded and hotels closed due to the pandemic, the global travel company took proactive steps to refine the digital experience for employees and customers.<\/span><\/p>\n

Recognizing that the customer experience has dramatically changed, and will continue to change, the company’s Group CTO, Pieter Jordaan—with the support of his business counterparts—spearheaded the development of a centralized cloud platform to consolidate and simplify the way multiple business units support the customer journey. <\/span><\/p>\n

After trialing the system in a low-volume region, TUI has now moved all regions onto the system. <\/span>Embracing a more modern digital experience, TUI was generating 50% of its revenues through the cloud platform in less than six months. A technology transformation that accelerated business transformation, the company is now in a fine position to respond to the market faster and adapt service offerings based on customer feedback to remain competitive.<\/span><\/p>\n

Not only is TUI’s story a reminder of what digital transformation is really about—real business model modernization to protect the business, drive growth and create new revenues—it’s also a reminder of what the project to product transformation<\/a> looks like in reality. It also illustrates how the Flow Framework®<\/a>, the only measurement paradigm for value stream management (VSM)<\/a>, can guide and accelerate that shift.<\/span><\/p>\n

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Hear more from Pieter and TUI Group’s project to product journey in the Mik+One podcast<\/figcaption><\/figure>\n

To quote Carmen DeArdo, author of <\/span>Standing on Shoulders: A Leader’s Guide to Digital Transformation<\/span><\/i><\/a>,<\/span> the project to product transition is about moving away from a <\/span>temporal view of managing initiatives to a persistent view of improving products that are the lifeblood of the business. TUI didn’t devise a “move to cloud” project with no clear business goal: the company developed a cloud product that could become the heartbeat of its operations moving forward. <\/span><\/p>\n

Tales such as these emphasize why the project to product movement—galvanized<\/span> by Dr. Mik Kersten and his bestselling book<\/span><\/a>—continues to go from strength to strength. It’s crystal clear long-term ownership of a product improves business value delivery, employee engagement and product quality. The latest DevOps Research and Assessment (DORA) survey found that <\/span>highly evolved organizations are twice as likely to be very product-oriented compared to mid-level organizations<\/span><\/a>. Meanwhile, <\/span>40% of large enterprises are estimated to manage internal business capabilities as products by 2022<\/span><\/a>. There’s no beating around the bush: an IT product-operating model is the<\/em> dividing line for future business success.<\/span><\/p>\n