{"id":20500,"date":"2022-05-25T06:00:37","date_gmt":"2022-05-25T11:00:37","guid":{"rendered":"https:\/\/blog.planview.com\/when-it-comes-to-transformation-its-ok-to-break-the-rules\/"},"modified":"2023-05-16T10:10:58","modified_gmt":"2023-05-16T15:10:58","slug":"when-it-comes-to-transformation-its-ok-to-break-the-rules","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/when-it-comes-to-transformation-its-ok-to-break-the-rules\/","title":{"rendered":"When it Comes to Transformation, It\u2019s OK to Break the Rules"},"content":{"rendered":"<figure>\n<div class=\"feature-image\"><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/media.planview.com\/tasktop_blog\/wp-content\/uploads\/2022\/05\/does-blog_blog-image-850x550.png\" alt=\"When it Comes to Transformation, It\u2019s OK to Break the Rules\"><\/div>\n<\/figure>\n<p><span style=\"font-weight: 400;\">Digital transformations often start with some common rules of thumb:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u201cStart small.\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cLift and shift workloads to the Cloud.\u201d<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u201cCreate a proof of concept for your Agile initiatives, and then scale.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But in one of my favorite talks from DOES Europe 2022, Pieter Jordaan, CTO at TUI Group, describes how they accelerated their digital transformation during a global pandemic by breaking these rules.&nbsp;<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/when-it-comes-to-transformation-its-ok-to-break-the-rules\/#COVIDs_impact_on_the_travel_industry_calamity_or_opportunity\" >COVID\u2019s impact on the travel industry: calamity or opportunity?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/when-it-comes-to-transformation-its-ok-to-break-the-rules\/#Breaking_the_rules\" >Breaking the rules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/when-it-comes-to-transformation-its-ok-to-break-the-rules\/#A_new_view_of_risk\" >A new view of risk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/when-it-comes-to-transformation-its-ok-to-break-the-rules\/#Make_things_less_wrong_with_fast_feedback\" >Make things less wrong with fast feedback<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"COVIDs_impact_on_the_travel_industry_calamity_or_opportunity\"><\/span><span style=\"font-weight: 400;\">COVID\u2019s impact on the travel industry: calamity or opportunity?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.tasktop.com\/customers\/tui\/\"><span style=\"font-weight: 400;\">TUI Group<\/span><\/a><span style=\"font-weight: 400;\"> (TUI) is the world\u2019s largest integrated travel company. They operate in 15 countries, have a fleet of 165 airplanes, and their pre-pandemic revenues were nearly 20 billion euros annually.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And while COVID-19 ground the travel industry to a halt, TUI seized this opportunity to make a massive and profound change to their business model. They unified and re-platformed the majority of their critical business applications to the cloud. <\/span><a href=\"https:\/\/videos.itrevolution.com\/watch\/550703995\/\"><span style=\"font-weight: 400;\">Last year at this conference<\/span><\/a><span style=\"font-weight: 400;\">, Pieter walked us through the beginning of this shift, and this year, he offered an update on how things are going and the lessons they\u2019ve learned.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.tasktop.com\/customers\/tui\/\"><strong>Watch TUI\u2019s Transformation Story in 7 Minutes<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">TUI\u2019s transformation journey had begun before COVID and initially followed a fairly traditional path of migrating small workloads to the cloud and transitioning to Agile, first locally and then globally. Quickly they began to recognize the need for a more significant shift. They wanted the transformation to deliver a global product-driven organization powered by a single digital platform.&nbsp;&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When COVID hit, TUI Group recognized the opportunity it provided to accelerate the transformation. They quickly began federating their existing IT to support better flow and value for their customers.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Breaking_the_rules\"><\/span><span style=\"font-weight: 400;\">Breaking the rules<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">TUI Group didn\u2019t start small; in fact, they began by rewriting their entire aviation <\/span><a href=\"\/organizational-design-for-platform-teams\"><span style=\"font-weight: 400;\">platform<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 a critical line of business that touched inventory, plane routing, pricing, sales, ticketing, seat selection, and even crew management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TUI also chose not to execute its transformation through a more traditional \u201clift and shift\u201d approach or to use small proofs of concept. During the pandemic, TUI rebuilt and rolled out not only an entirely new flight platform but also an entirely rebuilt package platform \u2014 combining accommodations and flights.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding to the complexity were the new realities of local and international travel dictated by COVID rules and the importance of customer experience within these shifting norms. TUI recognized that their ability to push information in real-time about things like flight cancellations, delays, and baggage updates (to name a few) could make or break a customer\u2019s experience, and so completely digitized these experiences.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_new_view_of_risk\"><\/span><span style=\"font-weight: 400;\">A new view of risk<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the key factors that enabled TUI to make this enormous shift was changing the way they looked at <\/span><a href=\"\/the-flow-framework-treating-risk-items-as-a-security-cost\"><span style=\"font-weight: 400;\">risk<\/span><\/a><span style=\"font-weight: 400;\">. Working on an aviation platform when no one is flying is a very different thing from working on it when travel started to pick up. Resolving the emerging conflicts between recapturing revenue and driving for a better platform became possible, said Jordaan, when TUI began to understand its <\/span><a href=\"https:\/\/www.tasktop.com\/platform\/viz\/\"><span style=\"font-weight: 400;\">flow<\/span><\/a><span style=\"font-weight: 400;\"> and how it contributed to business value. He compared their mindset to one of extreme climbers, who are constantly resetting the bar for success. Risk, he said, looks very different depending on where you stand.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pre-pandemic, it may have seemed impossible to make so much change. <\/span><a href=\"\/the-7-dimensions-of-a-project-to-product-transformation\"><span style=\"font-weight: 400;\">Shifting from a project mindset to becoming a product-driven organization<\/span><\/a><span style=\"font-weight: 400;\"> with a global, remote workforce was an idea in a PowerPoint presentation. But now, two years later, with new platforms created and maintained by global, remote teams who work collaboratively, TUI has an entirely different view of what is possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of pursuing a specific goal or a milestone, TUI chose to pursue a new version of what was possible, breaking barriers and creating a new mindset. And while Jordaan doesn\u2019t downplay the risk inherent in such a proposition, he did note that doing nothing is the riskiest option of all. The brave thing, he said, is to \u201cmake a decision fast and start moving.\u201d&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_things_less_wrong_with_fast_feedback\"><\/span><span style=\"font-weight: 400;\">Make things less wrong with fast feedback<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the most important lessons the TUI teams learned was understanding that their systems would contain design flaws from the outset. Jordaan says he encouraged his teams to think about \u201chow they could make it less wrong\u201d as opposed to striving for the perfect design before moving forward. Realizing that you will make mistakes (in fact, you probably already are) is one thing, but staying where you are is the worst mistake of all. Fast feedback loops enable the natural evolution of digital transformations, allowing you to change and repair over time.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jordaan credits TUI\u2019s success to the&nbsp; leaders who understood how to make those decisions and to the <\/span><a href=\"\/symbiosis-the-flow-framework-meets-team-topologies\"><span style=\"font-weight: 400;\">motivated and focused teams<\/span><\/a><span style=\"font-weight: 400;\"> who executed the work. This mindset of continuous improvement has enabled their \u201cnew normal\u201d and is allowing them to continually transform their business and their platforms.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.tasktop.com\/customers\/tui\/\">Find out more about TUI\u2019s digital transformation,<br \/>\nenabled by Planview Viz\u00ae<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital transformations often start with some common rules of thumb: \u201cStart small.\u201d \u201cLift and shift workloads to the Cloud.\u201d \u201cCreate a proof of concept for your Agile initiatives, and then scale.\u201d But in one of my favorite talks from DOES Europe 2022, Pieter Jordaan, CTO at TUI Group, describes how they accelerated their digital transformation&#8230;<\/p>\n","protected":false},"author":247,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9547,9544,9546,9543],"tags":[],"class_list":["post-20500","post","type-post","status-publish","format-standard","hentry","category-devops-teams","category-project-to-product-shift","category-transformation","category-value-stream-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>When it Comes to Transformation, It&#039;s OK to Break the Rules | Tasktop Blog<\/title>\n<meta name=\"description\" content=\"TUI Group CTO Pieter Jordaan gave the audience at DOES 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