{"id":20492,"date":"2022-06-20T06:07:36","date_gmt":"2022-06-20T11:07:36","guid":{"rendered":"https:\/\/blog.planview.com\/okrs-examples-for-software-companies\/"},"modified":"2023-03-09T15:05:44","modified_gmt":"2023-03-09T21:05:44","slug":"okrs-examples-for-software-companies","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/okrs-examples-for-software-companies\/","title":{"rendered":"OKRs Examples for Software Companies"},"content":{"rendered":"<figure>\n<div class=\"feature-image\"><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/media.planview.com\/tasktop_blog\/wp-content\/uploads\/2022\/06\/okr-ebook_blog-image-850x550.png\" alt=\"OKRs Examples for Software Companies\"><\/div>\n<\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/okrs-examples-for-software-companies\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/okrs-examples-for-software-companies\/#Breaking_Down_an_Effective_OKR\" >Breaking Down an Effective OKR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/okrs-examples-for-software-companies\/#A_Note_on_Scaling_OKRs\" >A Note on Scaling OKRs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/okrs-examples-for-software-companies\/#Examples_of_Quarterly_OKRs_For_Software_Companies\" >Examples of Quarterly OKRs For Software Companies<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Objective and Key Results (OKRs) were first implemented by Andy Grove at Intel in the 1970s. John Doerr, who had worked at Intel, brought OKRs to Google in 1999, where they <a href=\"https:\/\/www.plai.team\/blog\/history-of-objectives-and-key-results#:~:text=Doerr%20introduced%20OKRs%20to%20Google,30%20employees%20at%20that%20time).\" target=\"_blank\" rel=\"noopener\">helped fuel massive growth and raise employee morale<\/a>. Since then, OKRs have become the choice goal-setting method for digital natives and traditional businesses undergoing a digital transformation.<\/p>\n<p>Perhaps the most alluring aspect of OKRs is that they promise to connect technical activities to business outcomes. If done correctly, OKRs can drive a value-focus and show every employee how their work contributes to the success of the business.<\/p>\n<p style=\"text-align: center;\"><a href=\"\/engage-and-accelerate-with-okrs-and-vsm\" target=\"_blank\" rel=\"noopener\">Learn 3 Ways to Engage and Accelerate IT OKRs and VSM<\/a><\/p>\n<p>OKRs should be designed so that every team\u2019s activities can be traced up to the company\u2019s vision. This is easier said than done, so we\u2019ve designed three sets of OKRs examples for software companies to show how it\u2019s possible. In these examples, the product value streams incorporate <a href=\"https:\/\/flowframework.org\/flow-metrics\/#:~:text=The%20Flow%20Metrics,-Flow%20Metrics%2C%20as&amp;text=Flow%20Metrics%20measure%20the%20rate,whether%20value%20delivery%20is%20accelerating.\" target=\"_blank\" rel=\"noopener\">Flow Metrics<\/a> into their key results to drive agility and a value focus. The OKRs at the value stream level support those of the department, which in turn feed into the overall goals of the organization.<\/p>\n<h2 class=\"p1\"><span class=\"ez-toc-section\" id=\"Breaking_Down_an_Effective_OKR\"><\/span>Breaking Down an Effective OKR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before reading the examples, here\u2019s a reminder on how an OKR should be written, as <a href=\"https:\/\/go.tasktop.com\/transformative-okrs-translating-business-strategy-into-measurable-outcomes.html\" target=\"_blank\" rel=\"noopener\">explained<\/a> by Felipe Castro:<\/p>\n<ol class=\"ol1\">\n<li class=\"li1\">Begin with the end in mind; what do you want to achieve? This is your <b>Objective<\/b>.<\/li>\n<li class=\"li1\">Use precise, actionable language to describe the measurable beneficial effects achieving this objective will have on your customers, your company, or your employees. These are your <b>Key Results<\/b>.<\/li>\n<li class=\"li1\">Engage in <b>activities<\/b> that will help you achieve the key results. Activities can be experimental and don\u2019t have to be defined too specifically. Don\u2019t confuse the activities with the key results.<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.tasktop.com\/how-technology-teams-can-thrive-with-flow-based-okrs.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Get the ebook on designing flow-based OKRs<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Note_on_Scaling_OKRs\"><\/span>A Note on Scaling OKRs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The key results for any given team or department need to be things they could actually impact. For instance, let\u2019s say an organization wants to improve customer retention. An engineering team\u2019s key results should NOT relate directly to customer retention. There are so many factors that impact retention, so an improvement in retention wouldn\u2019t tell you how well the engineering team did. Instead, key results should reflect something in the engineering team\u2019s control, like the speed or quality of the product.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_Quarterly_OKRs_For_Software_Companies\"><\/span>Examples of Quarterly OKRs For Software Companies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><b>Example 1: OKR for a financial services company<\/b><\/h3>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\"><\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\"><b>Objective<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\"><b>Key Results<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\"><b>Activities<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\"><b>For the Organization<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">Improve customer online experience without increasing their fees<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 NPS &gt;40<\/p>\n<p class=\"p1\">\u2022 Reduce Opex by $XM<\/p>\n<p class=\"p1\">\u2022 Close X% of physical branches<\/p>\n<p class=\"p1\">\u2022 Increase digital business by X%<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Create and launch NPS survey about UX<\/p>\n<p class=\"p1\">\u2022 Issue RFP for CXM replacement<\/p>\n<p>\u2022 Launch awareness campaign for digital services<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\"><b>For the Digital Channels Product Portfolio<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">Increase adoption of digital channels<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Increase mobile app transactions from X% to Y%<\/p>\n<p class=\"p1\">\u2022 Increase online banking activity by Z%<\/p>\n<p class=\"p1\">\u2022 Increase NPS scores for digital channels from X to Y<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Add transactional services to digital channels<\/p>\n<p class=\"p1\">\u2022 Introduce spending reports and credit scores<\/p>\n<p class=\"p1\">\u2022 Implement chatbot to assist with online transactions<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\"><b>For the Mobile App<br \/>\nProduct Value Stream<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">Achieve feature parity between mobile app and website<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Reduce Flow Time for features by X%, from X to Y<\/p>\n<p class=\"p1\">\u2022 Increase feature Flow Distribution to&nbsp; &gt;40%<\/p>\n<p class=\"p1\">\u2022 Improve mobile app response times from X to Y<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Deliver Q3 roadmap items<\/p>\n<p class=\"p1\">\u2022 Refactor the build to release faster<\/p>\n<p class=\"p1\">\u2022 Optimize mobile app performance. For example, reduce the number of queries between the front and backend server<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>Example 2: OKR for a telecommunications company<\/b><\/h3>\n<table class=\"t1\" style=\"height: 1442px;\" width=\"895\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\"><\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\"><b>Objective<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\"><b>Key Results<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\"><b>Activities<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\"><b>For the Organization<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">Improve our standing in the Gallup\u2019s 100 Best Places to Work list<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Employee retention &gt;X%<\/p>\n<p class=\"p1\">\u2022 eNPS &gt;50<\/p>\n<p class=\"p1\">\u2022 Referrals increase from X to Y<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Introduce quarterly recharge days<\/p>\n<p>\u2022 Pilot no-meeting-Fridays<\/p>\n<p class=\"p1\">\u2022 Launch a mentorship program<\/p>\n<p class=\"p1\">\u2022 Improve benefits<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\"><b>For the Technology Solutions department<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">Improve ways of working by focusing on making processes more efficient<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Increase percentage of products able to release on demand from X% to Y%<\/p>\n<p class=\"p1\">\u2022 Increase deployment frequency from X to Y<\/p>\n<p class=\"p1\">\u2022 Shorten handover from Systems Engineers to Software Developers by X%<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Improve change approval board process to support release-when-ready<\/p>\n<p>\u2022 Introduce an integration between dev and test to eliminate manual duplicate data entry<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\"><b>For the Data Portal<br \/>\nProduct Value Stream<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">Reduce burnout<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Reduce WIP and maintain a stable Flow Load at X<\/p>\n<p class=\"p1\">\u2022 Target 20% Flow Distribution to Debt items<\/p>\n<p class=\"p1\">\u2022 Team eNPS score &gt;50<\/p>\n<p>\u2022 Reduce new engineer onboarding time from X to Y<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Experiment with test environment self-service<\/p>\n<p class=\"p1\">\u2022 Improve turnaround times within the team for code reviews<\/p>\n<p class=\"p1\">\u2022 Implement feature flagging so each product can release new capabilities at their own pace<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 class=\"p5\"><b>Example 3: OKR for a health insurance provider&nbsp;<\/b><\/h3>\n<table class=\"t1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td class=\"td1\" valign=\"top\"><\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\"><b>Objective<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\"><b>Key Results&nbsp;<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p4\"><b>Activities<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\"><b>For the Organization<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">Improve clinical and financial outcomes for healthcare payers, providers, and patients<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Reduce medical errors by 5%<\/p>\n<p class=\"p1\">\u2022 Improve Net Collection Rate by X%<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Map patient experience to understand where more information around financial options is necessary<\/p>\n<p class=\"p1\">\u2022 Define new payment plans and options for patients<\/p>\n<p class=\"p1\">\u2022 Create an AI center of excellence<\/p>\n<p class=\"p1\">\u2022 Create a thought-leadership program at the industry level<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\"><b>For the Product Development Department<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">Our products maximize payment speed and accuracy to providers and streamline the process for patients<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Process 60% of claims within 3 days<\/p>\n<p class=\"p1\">\u2022 Reduce number of claims requiring rework by 25%<\/p>\n<p class=\"p1\">\u2022 Achieve NPS score of 40 or higher for healthcare providers<\/p>\n<p class=\"p1\">\u2022 &gt;80% of patients use portal to complete insurance documentation<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Incorporate AI into 50% of products<\/p>\n<p class=\"p1\">\u2022 Conduct X interviews with patients to gain feedback on portal<\/p>\n<p class=\"p1\">\u2022 Improve chat bot<\/p>\n<p class=\"p1\">\u2022 Optimize patient portal for mobile<\/p>\n<p class=\"p1\">\u2022 Add 3 new insurance provider integrations<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\"><b>For the Platform<br \/>\nProduct Value Stream<\/b><\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">We put the safety and security of our patient and financial data above all else<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 99.99% Up-time<\/p>\n<p class=\"p1\">\u2022 Escaped defect rate &lt;5%<\/p>\n<p class=\"p1\">\u2022 Reduce feature Flow Time by 10%<\/p>\n<p class=\"p1\">\u2022 Risk work is minimum 20% of Flow Distribution<\/p>\n<p class=\"p1\">\u2022 Flow Time for P1 Risk items is &lt;24 hours<\/p>\n<\/td>\n<td class=\"td1\" valign=\"top\">\n<p class=\"p1\">\u2022 Achieve SOC2 type II Compliance<\/p>\n<p class=\"p1\">\u2022 Introduce new security features for the cloud<\/p>\n<p class=\"p1\">\u2022 Introduce automation for frequent compliance testing<\/p>\n<p class=\"p1\">\u2022 Adopt a security by design approach<\/p>\n<p class=\"p1\">\u2022 Expand number of test use cases<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>We hope these examples gave you a better idea of how to bring OKRs into your own business. Finally, always remember that the most effective OKRs are created collaboratively, with executives, managers and teams all brainstorming ways they could contribute to the company\u2019s goals.<\/p>\n<p><a href=\"https:\/\/go.tasktop.com\/how-technology-teams-can-thrive-with-flow-based-okrs.html\"><img class=\"lazyload\" alt=\"The Technology Trams Can Thrive with Flow-Based OKRs\" height=\"336\" data-src=\"https:\/\/media.planview.com\/tasktop_blog\/wp-content\/uploads\/2022\/06\/how-technology-teams-can-thrive-with-flow-based-okrs_linkedin.png\"><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.tasktop.com\/how-technology-teams-can-thrive-with-flow-based-okrs.html\"><span style=\"font-weight: 400;\">Get the e-book on designing flow-based OKRs<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Objective and Key Results (OKRs) were first implemented by Andy Grove at Intel in the 1970s. John Doerr, who had worked at Intel, brought OKRs to Google in 1999, where they helped fuel massive growth and raise employee morale. Since then, OKRs have become the choice goal-setting method for digital natives and traditional businesses&#8230;<\/p>\n","protected":false},"author":243,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9548,521,9545,9543],"tags":[],"class_list":["post-20492","post","type-post","status-publish","format-standard","hentry","category-engineering-teams","category-lean-agile","category-the-flow-framework","category-value-stream-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OKRs Examples for Software Companies | Tasktop Blog<\/title>\n<meta name=\"description\" content=\"OKRs can be challenging, but when done right, they align business and IT, increase productivity, and raise morale. 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