{"id":19408,"date":"2020-11-17T00:00:00","date_gmt":"2020-11-17T06:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/"},"modified":"2020-11-17T00:00:00","modified_gmt":"2020-11-17T06:00:00","slug":"marketing-and-project-management-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/","title":{"rendered":"Marketing and Project Management: What You Need to Know"},"content":{"rendered":"

<\/p>\n

At first glance, the differences between marketing and project management might seem too great for them to be able to gel together effectively. Marketing is supposed to be innovative, inspiring and full of outside-of-the-box thinking, while project management is all about making sure things get done and then writing reports about what got done. However, as conversion metrics, instantaneous A\/B testing, automated funnels and so many other elements of marketing become increasingly digitized and measurable, the realms of marketing and project management are becoming ever more closely aligned.<\/p>\n

<\/p>\n

The job of the modern marketing project manager<\/a> is to ensure that all the creative talents of the team can be allowed to flourish and work how they want without being constantly questioned by outside stakeholders. Below, we’ll explore some ways to achieve that using a project management approach.<\/p>\n

What Marketing and Project Management Can Learn From Each Other<\/b><\/p>\n

Greater insight into projects <\/b><\/p>\n

A major bane of existence for marketing teams is the hassle of reporting and having to update various stakeholders on how tasks are progressing. The beauty of project management software<\/a> is that a marketing project manager can assign tasks, automate reporting and share information more quickly, making the marketing team’s task load a lot lighter.<\/p>\n

Resource management<\/b><\/p>\n

No matter what the project is, it will only be a success if it’s resourced properly and has a clear focus for those resources. To get high-quality deliverables out on time – whether it’s scripting and producing a video or creating a batch of blog content – marketing project managers need to have a handle on which team members are overburdened vs. those who have extra bandwidth. To be able to do this, the marketing project manager needs to be able to drill down into the team’s individual resources<\/a> and assign tasks accordingly.<\/p>\n

Improved collaboration inside teams<\/b><\/p>\n

Ideally, project teams are specifically created with multiple competencies to enable them to take on whatever challenges they may face. However, due to the differing backgrounds of the teams, one of the biggest issues they can have is communication. Team collaboration software<\/a> allows all kinds of teams to work exactly how they want and to be able to communicate inside the discrete workspaces related to their tasks together.<\/p>\n

Clarity in task management<\/b><\/p>\n

Project management is focused on getting things done, within scope and budget and on time. To introduce this successfully in a marketing context, it’s important to evaluate and assign tasks through a work breakdown structure (WBS) in blocks that can be identified and assigned. For example, the general assignment to “create the cover art for an event” should actually be (at least) three measurable tasks:<\/p>\n

    \n
  1. Mock-up three sketch outlines<\/li>\n
  2. Coordinate with sales team and client to decide on one design<\/li>\n
  3. Proceed to complete design and send to client<\/li>\n<\/ol>\n

    The value of this breakdown is that tasks become easier to measure in terms of completeness, and bottlenecks and resource over-dependence can be identified. The clarity of task management that project management methodologies and tools<\/a> bring to marketing teams ensures greater project alignment and the prevention of delays before they happen.<\/p>\n

    \n
    Increase your business agility with Planview AdaptiveWork’s project management software<\/div>\n
    Take a Product Tour<\/a><\/div>\n<\/div>\n

    At Planview AdaptiveWork, we have recognized the possibility for project management and marketing to benefit each other, making Planview AdaptiveWork One<\/a> and Planview AdaptiveWork Go<\/a> a perfect cross-functional project management system for making marketing teams more agile. To learn how project management software can improve your marketing projects, schedule a live demo today<\/a>.<\/p>\n

    <\/p>\n

    \"Siemens<\/a> \"IIROC<\/a> \"Financial<\/a> \"M<\/a> \"Aliancys<\/a> \"Bonfiglioli<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

    At first glance, the differences between marketing and project management might seem too great for them to be able to gel together effectively. Marketing is supposed to be innovative, inspiring and full of outside-of-the-box thinking, while project management is all about making sure things get done and then writing reports about what got done. However,…<\/p>\n","protected":false},"author":205,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[35],"tags":[],"class_list":["post-19408","post","type-post","status-publish","format-standard","hentry","category-pmo-project-management-organizations"],"acf":[],"yoast_head":"\nMarketing and Project Management: What You Need to Know<\/title>\n<meta name=\"description\" content=\"The overlaps between marketing and project management can be beneficial for both parties, especially when technology gets involved.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing and Project Management: What You Need to Know\" \/>\n<meta property=\"og:description\" content=\"The overlaps between marketing and project management can be beneficial for both parties, especially when technology gets involved.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T06:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/09\/marketing-and-project-management-800x400.jpg\" \/>\n<meta name=\"author\" content=\"Team AdaptiveWork\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team AdaptiveWork\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/\"},\"author\":{\"name\":\"Team AdaptiveWork\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/e307731bc782b0042d055366fc035e50\"},\"headline\":\"Marketing and Project Management: What You Need to Know\",\"datePublished\":\"2020-11-17T06:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/\"},\"wordCount\":612,\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/09\/marketing-and-project-management-800x400.jpg\",\"articleSection\":[\"Project Portfolio Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/\",\"url\":\"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/\",\"name\":\"Marketing and Project Management: What You Need to Know\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/09\/marketing-and-project-management-800x400.jpg\",\"datePublished\":\"2020-11-17T06:00:00+00:00\",\"description\":\"The overlaps between marketing and project management can be beneficial for both parties, especially when technology gets involved.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/#primaryimage\",\"url\":\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/09\/marketing-and-project-management-800x400.jpg\",\"contentUrl\":\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/09\/marketing-and-project-management-800x400.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.planview.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing and Project Management: What You Need to Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.planview.com\/#website\",\"url\":\"https:\/\/blog.planview.com\/\",\"name\":\"Planview Blog\",\"description\":\"Leading the conversation on digital connected work\",\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.planview.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.planview.com\/#organization\",\"name\":\"Planview\",\"url\":\"https:\/\/blog.planview.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png\",\"contentUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png\",\"width\":280,\"height\":66,\"caption\":\"Planview\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\",\"https:\/\/x.com\/Planview\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/e307731bc782b0042d055366fc035e50\",\"name\":\"Team AdaptiveWork\",\"url\":\"https:\/\/blog.planview.com\/author\/team-adaptivwork\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing and Project Management: What You Need to Know","description":"The overlaps between marketing and project management can be beneficial for both parties, especially when technology gets involved.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/","og_locale":"en_US","og_type":"article","og_title":"Marketing and Project Management: What You Need to Know","og_description":"The overlaps between marketing and project management can be beneficial for both parties, especially when technology gets involved.","og_url":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/","og_site_name":"Planview Blog","article_publisher":"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","article_published_time":"2020-11-17T06:00:00+00:00","og_image":[{"url":"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/09\/marketing-and-project-management-800x400.jpg","type":"","width":"","height":""}],"author":"Team AdaptiveWork","twitter_card":"summary_large_image","twitter_creator":"@Planview","twitter_site":"@Planview","twitter_misc":{"Written by":"Team AdaptiveWork","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/#article","isPartOf":{"@id":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/"},"author":{"name":"Team AdaptiveWork","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/e307731bc782b0042d055366fc035e50"},"headline":"Marketing and Project Management: What You Need to Know","datePublished":"2020-11-17T06:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/"},"wordCount":612,"publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"image":{"@id":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/#primaryimage"},"thumbnailUrl":"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/09\/marketing-and-project-management-800x400.jpg","articleSection":["Project Portfolio Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/","url":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/","name":"Marketing and Project Management: What You Need to Know","isPartOf":{"@id":"https:\/\/blog.planview.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/#primaryimage"},"image":{"@id":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/#primaryimage"},"thumbnailUrl":"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/09\/marketing-and-project-management-800x400.jpg","datePublished":"2020-11-17T06:00:00+00:00","description":"The overlaps between marketing and project management can be beneficial for both parties, especially when technology gets involved.","breadcrumb":{"@id":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/#primaryimage","url":"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/09\/marketing-and-project-management-800x400.jpg","contentUrl":"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/09\/marketing-and-project-management-800x400.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.planview.com\/marketing-and-project-management-what-you-need-to-know\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.planview.com\/"},{"@type":"ListItem","position":2,"name":"Marketing and Project Management: What You Need to Know"}]},{"@type":"WebSite","@id":"https:\/\/blog.planview.com\/#website","url":"https:\/\/blog.planview.com\/","name":"Planview Blog","description":"Leading the conversation on digital connected work","publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.planview.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.planview.com\/#organization","name":"Planview","url":"https:\/\/blog.planview.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","contentUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","width":280,"height":66,"caption":"Planview"},"image":{"@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","https:\/\/x.com\/Planview"]},{"@type":"Person","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/e307731bc782b0042d055366fc035e50","name":"Team AdaptiveWork","url":"https:\/\/blog.planview.com\/author\/team-adaptivwork\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/19408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/users\/205"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/comments?post=19408"}],"version-history":[{"count":0,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/19408\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/media?parent=19408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/categories?post=19408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/tags?post=19408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}