{"id":18771,"date":"2021-03-08T00:00:00","date_gmt":"2021-03-08T06:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/what-is-digital-asset-management-why-project-managers-should-care\/"},"modified":"2021-03-08T00:00:00","modified_gmt":"2021-03-08T06:00:00","slug":"what-is-digital-asset-management-why-project-managers-should-care","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/what-is-digital-asset-management-why-project-managers-should-care\/","title":{"rendered":"What is Digital Asset Management (&amp; Why Project Managers Should Care)"},"content":{"rendered":"<p> <!-- .post-meta --><\/p>\n<p><span style=\"font-weight: 400\">With the rise of <\/span><a href=\"https:\/\/www.clarizen.com\/product\/clarizen-one\/\"><span style=\"font-weight: 400\">cloud-based software improving working practices<\/span><\/a><span style=\"font-weight: 400\"> across the world a number of new buzz words have become increasingly prevalent in the digital sphere. These can leave many people mildly bewildered, asking questions like: <strong>What is Digital Asset Management<\/strong>? What do UX designers do? or Who on earth are disruptors? If you find yourself wondering the same things then we&#x2019;re here to help and we&#x2019;ll start by tackling the first of those questions, which concerns one of the most relevant changes that cloud computing has brought to project management.<\/span><\/p>\n<p><img class=\"lazyload\" title=\"Digital Asset Management\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/03\/march-11-1.jpg\" alt=\"Digital Asset Management\" height=\"400\"><\/p>\n<h2><b>What is Digital Asset Management (DAM)?<\/b><\/h2>\n<p><span style=\"font-weight: 400\"><strong>Digital Asset Management<\/strong> describes the storing of all digitized content in one, cloud-based location, rather than being spread over a variety of single-location servers, including people&#x2019;s individual computers, laptops or phones. The types of content generally held on DAM systems varies but is most commonly:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Training documents<\/span><\/li>\n<li><span style=\"font-weight: 400\">Client information databases<\/span><\/li>\n<li><span style=\"font-weight: 400\">Advertising artwork<\/span><\/li>\n<li><span style=\"font-weight: 400\">Photo libraries<\/span><\/li>\n<li><span style=\"font-weight: 400\">Video material<\/span><\/li>\n<li><span style=\"font-weight: 400\">Press kits<\/span><\/li>\n<\/ul>\n<h4><b>The Advantages of Digital Asset Management<\/b><\/h4>\n<ol>\n<li><b><i> Consistency of processes and messaging across the organization<\/i><\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">One of the main reasons why organizations will use <strong>Digital Asset Management services<\/strong> is to ensure that every employee has access to, and is working from, the same page. For example, if your product has a three-minute client introduction video, this can easily be accessed by contractors or resellers whether they be in San Francisco, Singapore or Stockholm. This helps to guarantee the same level of quality and consistency of message no matter who is representing you. It also means that innovations or content investments can be utilized across the full breadth of the organization.<\/span><\/p>\n<div id=\"content-cta\">\n<div id=\"content-cta-text\">Increase your business agility with Planview AdaptiveWork&#x2019;s project management software<\/div>\n<div id=\"content-cta-button\"><a href=\"https:\/\/www.clarizen.com\/resource\/product-tour\/\">Take a Product Tour<\/a><\/div>\n<\/div>\n<ol start=\"2\">\n<li><b><i> Ease of access<\/i><\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">With one centralized holding location for all of the digital assets of the organization, every team member can access all of the material from anywhere as long as they are online, with the same going for the uploading or editing of assets. This means that individual employees or teams don&#x2019;t have to ask around to find the material they need but can just search the DAM system directly.<\/span><\/p>\n<ol start=\"3\">\n<li><b><i> Automatically scalable<\/i><\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Cloud-based software is powered by massive warehouses full of servers with virtually unlimited amounts of storage space. This means that cloud operators can very easily offer packages <\/span><a href=\"\/scaling-up-your-project-management-team\"><span style=\"font-weight: 400\">that grow at the same rate as your organization requires<\/span><\/a><span style=\"font-weight: 400\">, with no loss of speed or service. <\/span><\/p>\n<ol start=\"4\">\n<li><b><i> Better management control<\/i><\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">In a hierarchical management structure, it makes sense that people in senior positions have final say on major decisions. In a very segmented working environment this can be difficult, due to obstacles such as time and logistics, so responsibility must be delegated to individual team members or smaller groups. With an easily accessible <strong>digital asset management<\/strong> portal however, management can quickly review and approve all materials that are being utilized, putting the responsibility for making big decisions in the hands of the people who are paid to do so.<\/span><\/p>\n<p><b>Higher transfer speeds available<\/b><\/p>\n<p><span style=\"font-weight: 400\">Uploading and downloading files from email can be extremely time-consuming between normal devices. <strong>Digital Asset Management<\/strong> systems however are specifically designed to allow for higher transfer speeds, so that collaborating with other employees becomes almost instantaneous.<\/span><\/p>\n<p><\/p>\n<div class=\"client-logo\"> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Siemens Energy\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/08\/siemens_energy-200x100.png\" alt=\"Siemens Energy\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"IIROC Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/07\/IIROC_logo-200x100.gif\" alt=\"IIROC Success\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Financial Services Institution\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/04\/FINANCIAL-SERVICES-IMG-200x100.jpg\" alt=\"Financial Services Institution\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"M Squared\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/03\/m-squared-logo-200x100.jpg\" alt=\"M Squared\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Aliancys Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/12\/aoc_aliancys-logo-800x400-200x100.jpg\" alt=\"Aliancys Success\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Bonfiglioli Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/bonfiglioli_logo-800x400-200x100.jpg\" alt=\"Bonfiglioli Success\"><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With the rise of cloud-based software improving working practices across the world a number of new buzz words have become increasingly prevalent in the digital sphere. These can leave many people mildly bewildered, asking questions like: What is Digital Asset Management? What do UX designers do? or Who on earth are disruptors? If you find&#8230;<\/p>\n","protected":false},"author":205,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[35],"tags":[],"class_list":["post-18771","post","type-post","status-publish","format-standard","hentry","category-pmo-project-management-organizations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Digital Asset Management (&amp; Why Project Managers Should Care)<\/title>\n<meta name=\"description\" content=\"Digital Asset Management describes the storing of all digitized content in one, cloud-based location, rather than being spread over a variety of single-location servers, including people\u2019s individual computers, laptops or phones.\u00a0The types of content generally held on\u00a0digital asset management\u00a0systems varies. 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