{"id":18211,"date":"2020-10-27T00:00:00","date_gmt":"2020-10-27T05:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/build-business-case\/"},"modified":"2020-10-27T00:00:00","modified_gmt":"2020-10-27T05:00:00","slug":"build-business-case","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/build-business-case\/","title":{"rendered":"How to Build a Business Case"},"content":{"rendered":"<p> <!-- .post-meta --><\/p>\n<p><span style=\"font-weight: 400\">When considering how to build a business case for your project there are many factors to take into account. The most important of these are to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Keep it concise, avoid using too much jargon and make it interesting for your audience<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Explain the objectives of the plan<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Demonstrate how your project will bring value to the business<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Outline the process of implementation<\/span><\/li>\n<\/ul>\n<p><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2018\/01\/business-case.jpg\" alt height=\"400\"><\/p>\n<p><b>Keeping your business case to the point<\/b><\/p>\n<p><span style=\"font-weight: 400\">Many people believe building a business case must involve huge binders with reams of financial data, risk analysis and projections. While those things are important, they shouldn&#x2019;t take up more than a few pages. Basically, you should be able to explain the case you are making in a short space of time, delivering only the essentials that the stakeholders will need to know. If you don&#x2019;t think you can build a business case without overloading your audience with information or unnecessary jargon, then perhaps you should rethink the case itself. You should aim to convince stakeholders with the business case basics themselves, not by confusing them. <\/span><\/p>\n<p><span style=\"font-weight: 400\">A standard structure would look like this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Executive Summary<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Objectives<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Current Status<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Benefits<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Risk Assessment<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Limitations<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Resources<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Plan of Implementation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Financial Assessment<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Project Governance<\/span><\/li>\n<\/ul>\n<p><b>Outlining your business case&#x2019;s objectives<\/b><\/p>\n<p><span style=\"font-weight: 400\">Keep your audience engaged by focusing on the main benefits of your plan and answering basic questions. Deliver the key takeaways about why your business case can help the organization and deserves attention. For example, if you&#x2019;ve discovered that switching to new <\/span><a href=\"https:\/\/www.clarizen.com\/product\/\"><span style=\"font-weight: 400\">form of project management software<\/span><\/a><span style=\"font-weight: 400\"> could result in increases in productivity and accountability then you might focus on giving your audience the answers they&#x2019;re looking for.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Why? <\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reporting, updating and measuring progress currently take up 35% of our project managers&#x2019; time.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What? <\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cloud based project management software can increase the efficiency of these processes.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How?<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">License the software and introduce team members to its functionalities.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">When?<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">From sign-off on licensing the software should be fully integrated with teams within two months.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&#xA0;<\/p>\n<div id=\"content-cta\">\n<div id=\"content-cta-text\">Increase your business agility with Planview AdaptiveWork&#x2019;s project management software<\/div>\n<div id=\"content-cta-button\"><a href=\"https:\/\/www.clarizen.com\/resource\/product-tour\/?refer=blogpost\">Take a Product Tour<\/a><\/div>\n<\/div>\n<div><\/div>\n<div>\n<p><b>Building a business case that delivers value<\/b><\/p>\n<p><span style=\"font-weight: 400\">The driving force when deciding how to build a business case will be how to demonstrate the value your project will deliver. It is important to remember not to go overboard on the financial data you present however. Most stakeholders will be used to scanning financial reports for the business case basics or bottom line as regards value, but you can still make it easier by pulling the key figures that support your case and highlighting them on a page of summary analysis. This summary should list:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Current status of costs being incurred<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Purchase price of solution<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Costs of implementation<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Projected savings <\/span><\/li>\n<\/ul>\n<p><b>Defining the process of implementation<\/b><\/p>\n<p><span style=\"font-weight: 400\">The stakeholders concerned, if satisfied with how you have been building your business plan so far, will want to know how it is going to be put into practice. To show that you have thought all of the process through it is important to have a <\/span><a href=\"https:\/\/www.clarizen.com\/importance-cost-control-project-management\/\"><span style=\"font-weight: 400\">clear idea of the costs<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"\/make-project-timeline-works\"><span style=\"font-weight: 400\">timelines<\/span><\/a><span style=\"font-weight: 400\"> and governance that will be involved. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Knowing how to build a business case also means having faith and confidence in what you are delivering. If you are certain of your information and vision for how it will help the organization, then that certainty will reassure your audience. Thus, delineating the steps in a concise manner is vital for building a business case that will be successful. Try answering the following questions for your business case:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">When will it start?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Who needs to sign off?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Who is responsible for overseeing implementation?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">What are the objective metrics to assess success?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">At what stage are follow up reports due?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Most people, even in management positions, don&#x2019;t know how to build a business case that will succeed in its mission, to win over your audience. By keeping everything to the point, being clear about your objectives, identifying the value the project will bring and explaining the implementation with clarity and confidence, you&#x2019;ll already be well on the way to building a business case to be believed in.<\/span><\/p>\n<\/div>\n<p>&#xA0;<\/p>\n<p><\/p>\n<div class=\"client-logo\"> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Siemens Energy\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/08\/siemens_energy-200x100.png\" alt=\"Siemens Energy\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"IIROC Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/07\/IIROC_logo-200x100.gif\" alt=\"IIROC Success\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Financial Services Institution\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/04\/FINANCIAL-SERVICES-IMG-200x100.jpg\" alt=\"Financial Services Institution\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"M Squared\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2020\/03\/m-squared-logo-200x100.jpg\" alt=\"M Squared\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Aliancys Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/12\/aoc_aliancys-logo-800x400-200x100.jpg\" alt=\"Aliancys Success\"><\/a> <a href=\"https:\/\/www.clarizen.com\/customers\/\" title=\"Bonfiglioli Success\"><img class=\"lazyload\" data-src=\"https:\/\/media.planview.com\/clarizen\/wp-content\/upload\/2019\/11\/bonfiglioli_logo-800x400-200x100.jpg\" alt=\"Bonfiglioli Success\"><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When considering how to build a business case for your project there are many factors to take into account. The most important of these are to: Keep it concise, avoid using too much jargon and make it interesting for your audience Explain the objectives of the plan Demonstrate how your project will bring value to&#8230;<\/p>\n","protected":false},"author":205,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[35],"tags":[],"class_list":["post-18211","post","type-post","status-publish","format-standard","hentry","category-pmo-project-management-organizations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Build a Business Case<\/title>\n<meta name=\"description\" content=\"When 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