{"id":17307,"date":"2019-08-22T00:00:00","date_gmt":"2019-08-22T05:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/why-you-should-collaborate-with-your-customers\/"},"modified":"2019-08-22T00:00:00","modified_gmt":"2019-08-22T05:00:00","slug":"why-you-should-collaborate-with-your-customers","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/why-you-should-collaborate-with-your-customers\/","title":{"rendered":"Why You Should Collaborate with Your Customers"},"content":{"rendered":"

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By now, we’ve all heard about the importance of collaboration on project teams. Organizations that haven’t implemented an online collaboration solution are already falling behind competitors who have taken advantage of the increased engagement and efficiency that collaboration provides.<\/span><\/p>\n

\"collaborate<\/p>\n

As helpful as internal collaboration can be, though, it’s not a complete answer. Businesses that want to establish themselves as leaders in their industries should also look for opportunities to <\/span>collaborate with their customers<\/span><\/a>. Customer collaboration is an increasingly popular trend and is helping many organizations take the next step in building relationships and managing projects.<\/span><\/p>\n

Collaboration in Many Forms<\/b><\/p>\n

Customer collaboration can take many forms. For some companies, it means making a deeper commitment to the online interactions they use to engage with customers via social media. Rather than using <\/span>Facebook, Twitter and other services<\/span><\/a> simply to make announcements and respond to customer service inquiries, organizations are beginning to solicit feedback and input on new products and services. Harnessing the power of social media as a research tool in this way can give a company new insights into its customers’ preferences, and give it a head start on marketing campaigns while its products are still in the development phase.<\/span><\/p>\n

In addition to this form of broad-based customer collaboration, many enterprise organizations are also looking for ways to increase collaboration in the project management process. Companies that sell to other businesses, rather than directly to consumers, have found that collaboration tools are invaluable for managing customer expectations in professional services and other industries.<\/span><\/p>\n

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Here’s a look at some of the ways online collaboration with customers can streamline project management and improve project outcomes:<\/span><\/p>\n