{"id":16819,"date":"2019-02-18T00:00:00","date_gmt":"2019-02-18T06:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/how-to-create-an-effective-and-easy-to-use-creative-brief-template\/"},"modified":"2023-12-12T13:10:54","modified_gmt":"2023-12-12T19:10:54","slug":"how-to-create-an-effective-and-easy-to-use-creative-brief-template","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/how-to-create-an-effective-and-easy-to-use-creative-brief-template\/","title":{"rendered":"How to Create an Effective and Easy to Use Creative Brief Template"},"content":{"rendered":"\n

For teams involved in creative industries<\/span><\/a>, such as those in marketing, PR, design or any number of digital fields, a creative brief is an essential reference point held in high reverence by everyone involved. A typical answer to many questions on what should or shouldn\u2019t be done can be summed up as: \u201cIf it\u2019s on the creative brief do it, if it\u2019s not don\u2019t\u201d.<\/span><\/p>\n\n\n\n

As such, the creative brief will have a massive impact on how the project progresses, so one would imagine that all creative brief templates are fine-tuned examples of planning excellence. Well, unfortunately that\u2019s not always the case, either because the importance of the document isn\u2019t understood, or the capability isn\u2019t there to create a creative brief template that will easily produce replicable results and consistent standards throughout the organization.<\/span><\/p>\n\n\n\n

For whatever reason you feel that your creative brief template could do with some improving, follow these tips to make sure you\u2019re getting it right every time.<\/span><\/p>\n\n\n\n

Background<\/b><\/p>\n\n\n\n

This section should give an overview of who the client is and their industry, you can include previous work that may have been done with them or similar production by competitors to give an idea of the general feel of what\u2019s required. You should also briefly <\/span>add the current state of play for the client organization<\/span><\/a>.<\/span><\/p>\n\n\n\n

Objective of Project\/Campaign<\/b><\/p>\n\n\n\n

This can contain two parts, the problem and the solution. The \u201cProblem\u201d section will outline the business case for why the project needs to happen and why the issue matters to the client organization. The \u201cSolution\u201d will outline what the project hopes to achieve and its objectives. Of course, if the problem\/solution terminology doesn\u2019t fit for your particular project you can just describe the \u201cObjectives\u201d here.<\/span><\/p>\n\n\n\n

Project deliverables<\/b><\/p>\n\n\n\n

This part of the creative brief will require input of the specific tasks that <\/span>you and your team will be expected to create<\/span><\/a>. It should break down the objectives into relevant deliverables, this can also fit into your own work breakdown structure to make the project more transparent and easier for stakeholders to monitor. <\/span><\/p>\n\n\n\n

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It is a two-way street however, as, with growing skills shortages and the likely exodus of hundreds of thousands of EU citizens employed by UK business and public service, the country is likely to face huge labor shortages in the near future which threaten to derail its current high economic performance.<\/span><\/p>\n\n\n\n

Specific details<\/b><\/p>\n\n\n\n

This part will outline the key notes from the client that should not be forgotten, such as specific colors to be used, phrases to be included or avoided or design styles to be incorporated. Every client is different, and it is important for them to stand out and differentiate themselves from their competitors so understanding and making use of these specific details are important for creating trust between you and the client and also for the success of the project itself. <\/span><\/p>\n\n\n\n

Timeline<\/b><\/p>\n\n\n\n

One of the most important areas to agree on and to make clearly visible is<\/span> the timeline expected for the project.<\/span><\/a> This will work as a reference point both for your team and the client and is one of the major necessary sign-offs when an agreement is being reached. <\/span><\/p>\n\n\n\n

Responsible parties<\/b><\/p>\n\n\n\n

Depending on how large the project is, this section should set out who the responsible members are both on your side and the client\u2019s. For small projects this may just be you and their relevant manager but for larger projects each team lead involved may need to be mentioned.<\/span><\/p>\n\n\n\n

 <\/div>\n","protected":false},"excerpt":{"rendered":"

For teams involved in creative industries, such as those in marketing, PR, design or any number of digital fields, a creative brief is an essential reference point held in high reverence by everyone involved. A typical answer to many questions on what should or shouldn\u2019t be done can be summed up as: \u201cIf it\u2019s on…<\/p>\n","protected":false},"author":205,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[35],"tags":[],"class_list":["post-16819","post","type-post","status-publish","format-standard","hentry","category-pmo-project-management-organizations"],"acf":[],"yoast_head":"\nHow to Create an Effective and Easy to Use Creative Brief Template<\/title>\n<meta name=\"description\" content=\"A good creative template provides an easy to create and understand reference point for your team and clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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