{"id":16067,"date":"2017-04-27T00:00:00","date_gmt":"2017-04-27T05:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/why-some-customers-wont-collaborate-and-how-to-fix-it\/"},"modified":"2017-04-27T00:00:00","modified_gmt":"2017-04-27T05:00:00","slug":"why-some-customers-wont-collaborate-and-how-to-fix-it","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/why-some-customers-wont-collaborate-and-how-to-fix-it\/","title":{"rendered":"Why Some Customers Won\u2019t Collaborate \u2013 and How to Fix It"},"content":{"rendered":"

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Enterprise-level service providers and vendors know that collaborating with customers is not a nice-to-have that elevates customer experience from good to great: it’s a fundamental requirement that distinguishes project success from failure. Indeed, an overwhelming number of churns and cancellations can be traced back to errors, omissions and breakdowns in customer collaboration.  <\/span><\/p>\n

\"fix<\/p>\n

As such, many enterprises are making investments and allocating resources to drive customer collaboration. And while this is a step in the right direction, it’s sometimes not enough to reach the customer collaboration promised land, because, as strange as it sounds, some customers just aren’t interested in or good at collaborating. Or if they are, they may limit their collaboration competence and attention to their internal teams, and have a different (and far lower) engagement level when dealing with external third-parties.<\/p>\n

And so, the big question becomes: how do service providers and vendors ensure that their customers collaborate effectively, efficiently, and with an appropriate level of interest and attention? There are three pieces to this puzzle that must be part of the relationship from the outset, and continuously monitored and optimized along the way: simplicity, speed and synergy.<\/p>\n