{"id":15549,"date":"2021-12-08T14:18:00","date_gmt":"2021-12-08T20:18:00","guid":{"rendered":"https:\/\/blog.planview.com\/?p=15549"},"modified":"2021-12-08T14:17:06","modified_gmt":"2021-12-08T20:17:06","slug":"selling-agile-to-executives-8-ways-to-get-buy-in","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/selling-agile-to-executives-8-ways-to-get-buy-in\/","title":{"rendered":"Selling Agile to Executives: 8 Ways to Get Buy-in"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/12\/selling-agile-to-executives-resized-1024x576.jpeg\" alt=\"\" class=\"wp-image-15602\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/12\/selling-agile-to-executives-resized-1024x576.jpeg 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/12\/selling-agile-to-executives-resized-300x169.jpeg 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/12\/selling-agile-to-executives-resized-150x84.jpeg 150w, https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/12\/selling-agile-to-executives-resized-768x432.jpeg 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2021\/12\/selling-agile-to-executives-resized.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Effectively&nbsp;selling Agile to executives&nbsp;is more than just getting&nbsp;the go-ahead&nbsp;for an Agile transformation.&nbsp;Because Agile includes a&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/blog.planview.com\/why-you-need-an-agile-culture-shift\/\" target=\"_blank\">culture shift<\/a>&nbsp;and a mindset change, as well as funding, you need executives to truly buy in to the approach.&nbsp;<\/p>\n\n\n\n<p>If&nbsp;you\u2019ve&nbsp;gotten approval from leadership to embark on an Agile transformation, you may be gaining momentum from Agile teams embracing new ways of working and benefits like faster delivery, better quality, and improved morale.&nbsp;<\/p>\n\n\n\n<p>The only problem may be that&nbsp;you&#8217;re&nbsp;getting little engagement from senior management, and they hold the keys to&nbsp;driving&nbsp;positive&nbsp;and enduring&nbsp;change in the&nbsp;organization.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Senior leaders are a significant driver in the success rate of an Agile transformation.&nbsp;&nbsp;<\/p><\/blockquote>\n\n\n\n<p>You need them on board, and fully. But how?&nbsp;Consider these eight&nbsp;tips&nbsp;to get senior leaders behind your Agile transformation and help them fully engage.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/selling-agile-to-executives-8-ways-to-get-buy-in\/#Understand_their_Perspective\" >Understand&nbsp;their&nbsp;Perspective&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/selling-agile-to-executives-8-ways-to-get-buy-in\/#Identify_and_Train_Key_Business_Owners\" >Identify&nbsp;and Train Key Business Owners&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/selling-agile-to-executives-8-ways-to-get-buy-in\/#Form_an_Agile_Leadership_Team\" >Form&nbsp;an Agile Leadership Team&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/selling-agile-to-executives-8-ways-to-get-buy-in\/#Make_it_Actionable\" >Make&nbsp;it Actionable&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/selling-agile-to-executives-8-ways-to-get-buy-in\/#Show_Them_Quick_Wins\" >Show&nbsp;Them&nbsp;Quick&nbsp;Wins&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.planview.com\/selling-agile-to-executives-8-ways-to-get-buy-in\/#Implement_Objectives_and_Key_Results_OKRs\" >Implement Objectives and Key Results (OKRs)&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.planview.com\/selling-agile-to-executives-8-ways-to-get-buy-in\/#Balance_Agile_Theory_with_Hands-on_Work\" >Balance Agile Theory with Hands-on Work&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog.planview.com\/selling-agile-to-executives-8-ways-to-get-buy-in\/#Adopt_Agile_Governance_Ceremonies\" >Adopt Agile Governance Ceremonies&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog.planview.com\/selling-agile-to-executives-8-ways-to-get-buy-in\/#Putting_it_all_Together\" >Putting&nbsp;it all&nbsp;Together&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_their_Perspective\"><\/span>Understand&nbsp;their&nbsp;Perspective&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To buy&nbsp;in to&nbsp;Agile, leaders need to understand&nbsp;what\u2019s&nbsp;in it for them. Start by understanding how the approach can&nbsp;benefit&nbsp;senior&nbsp;leaders, and&nbsp;focus on&nbsp;selling Agile to executives&nbsp;with&nbsp;benefits in mind.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>With Agile, leaders are elevated from the details.&nbsp;&nbsp;<\/p><\/blockquote>\n\n\n\n<p>Their time can be spent more&nbsp;frequently&nbsp;and fully&nbsp;on&nbsp;the&nbsp;work that matters most in their roles &#8212;&nbsp;leadership and strategy&nbsp;\u2013 and the payoff is significant.&nbsp;Agile enables empowered and motivated teams that&nbsp;are&nbsp;connected to effective strategy,&nbsp;deliver at speed,&nbsp;and&nbsp;ultimately&nbsp;drive&nbsp;business growth.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.planview.com\/agile-transformation-10-lessons-learned-so-far-on-our-agile-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Read Next:<\/strong><\/a>&nbsp;Agile Transformation: 10 Lessons Learned&nbsp;(so far) on our Agile Journey&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identify_and_Train_Key_Business_Owners\"><\/span>Identify&nbsp;and Train Key Business Owners&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Leading a value stream&nbsp;requires servant leadership, which prioritizes guidance over direction and mentoring over managing.&nbsp;<\/p>\n\n\n\n<p>Identify&nbsp;the functional leaders who will be willing to lead the mindset change and focus on training them through coaching. Focus on&nbsp;selling Agile to executives&nbsp;by showing them how&nbsp;they&nbsp;can succeed with the approach.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/info.planview.com\/Agile-Managers-Handbook-_ebook_lad_en_reg.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Read Next:<\/strong><\/a>&nbsp;The Agile Manager\u2019s Handbook&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Form_an_Agile_Leadership_Team\"><\/span>Form&nbsp;an Agile Leadership Team&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Think about a handful of skills or functions that will be needed to make your Agile approach&nbsp;work, and&nbsp;identify&nbsp;a leader with each of those skills or from each of those functional areas.&nbsp;This team will focus on the change management part of the transformation.&nbsp;<\/p>\n\n\n\n<p>The Agile leadership team should meet regularly,&nbsp;maybe an&nbsp;hour a week, to talk about the change and how&nbsp;it\u2019s&nbsp;going. You can weave coaching into those discussions in a hands-on way. Work to engage them in&nbsp;the&nbsp;transformation, as they&nbsp;are responsible for&nbsp;leading the change.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Once your transformation has visibility and early momentum,&nbsp;it\u2019s&nbsp;easier to weave in&nbsp;additional&nbsp;Agile theory and practices.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_it_Actionable\"><\/span>Make&nbsp;it Actionable&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How do you eat an elephant? The same way you approach explaining an Agile transformation to an executive: One bite at a time.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Don\u2019t&nbsp;try&nbsp;selling Agile to executives&nbsp;all at once.&nbsp;Instead,&nbsp;sell Agile&nbsp;in stages.&nbsp;<\/p><\/blockquote>\n\n\n\n<p>Work with your Agile leadership team to develop&nbsp;a&nbsp;thoughtful roadmap of where you want to&nbsp;go, and&nbsp;incorporate incremental Agile changes along the way. Agile transformation is most successful when you&nbsp;don\u2019t&nbsp;try to do too much too fast.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Show_Them_Quick_Wins\"><\/span>Show&nbsp;Them&nbsp;Quick&nbsp;Wins&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Executives are results-oriented and accountable to a Board of Directors who also may need to be convinced that Agile is the best direction.&nbsp;<\/p>\n\n\n\n<p>Start by&nbsp;finding a part of the organization that is able and willing to change quickly.&nbsp;Or&nbsp;identify&nbsp;a specific, critical initiative that&nbsp;is a pain point for the business&nbsp;\u2013 such as the&nbsp;misalignment of product teams or&nbsp;sales and marketing&nbsp;teams &#8212;&nbsp;and can be undertaken quickly.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Apply Agile techniques to one area that is primed and ready for change,&nbsp;and&nbsp;you can show top leaders that the approach is working.&nbsp;&nbsp;<\/p><\/blockquote>\n\n\n\n<p>Once you have one or two quick wins to show \u2013&nbsp;e.g.,&nbsp;real value produced quickly and when needed&nbsp;&#8212;&nbsp;selling Agile to executives&nbsp;is easier.&nbsp;When leaders see quantifiable results, along with engaged and more productive teams, they are often ready to&nbsp;more fully believe in the value of Agile.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implement_Objectives_and_Key_Results_OKRs\"><\/span>Implement Objectives and Key Results (OKRs)&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many organizations struggle to connect teams with strategy. OKRs are tools that can be used to guide teams, encouraging&nbsp;alignment&nbsp;and focusing on outcomes, rather than outputs. Leaders can use OKRs to show teams the desired outcomes and inspire them to action.&nbsp;<\/p>\n\n\n\n<p>Agile measurement&nbsp;tools like this help both leaders and teams to stay aligned and focused on outcomes, while ensuring accountability.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.planview.com\/everything-you-need-to-know-about-okrs\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Read Next:<\/strong><\/a>&nbsp;Everything You Need to Know About OKRs&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Balance_Agile_Theory_with_Hands-on_Work\"><\/span>Balance Agile Theory with Hands-on Work&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many executive leaders&nbsp;don\u2019t&nbsp;need to learn all the theory behind Agile.&nbsp;They are interested in practical actions that get results.&nbsp;<\/p>\n\n\n\n<p>Rather than holding a lengthy education session based on Agile theory, offer just enough background information&nbsp;when&nbsp;selling Agile to executives. Allow them to get hands on&nbsp;quickly,&nbsp;with activities&nbsp;like&nbsp;value stream&nbsp;design,&nbsp;setting strategy&nbsp;or&nbsp;OKRs, and&nbsp;actively&nbsp;owning risk items.&nbsp;<\/p>\n\n\n\n<p>Weave in&nbsp;training in stages, tied to the initiatives that are using Agile approaches. After starting with just enough theory to get practical, you might bring in leaders again later for a short class to learn more theory that will go along with where&nbsp;you\u2019re&nbsp;heading next.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.planview.com\/managing-risks-with-roam-in-agile\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Read Next:<\/strong><\/a>&nbsp;Managing Risks with&nbsp;ROAM&nbsp;in Agile&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adopt_Agile_Governance_Ceremonies\"><\/span>Adopt Agile Governance Ceremonies&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Traditional corporate governance focuses on a top-down approach with leaders delegating demands to their teams. Agile requires a mindset shift, and executives&nbsp;need to instead&nbsp;focus on guiding teams to help them deliver,&nbsp;working with teams and engaging with stakeholders.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Agile leaders use&nbsp;Agile governance ceremonies&nbsp;to help&nbsp;teams&nbsp;connect&nbsp;their work to strategic needs,&nbsp;and much more.&nbsp;&nbsp;<\/p><\/blockquote>\n\n\n\n<p>These touch points&nbsp;are a way for leaders to clear impediments,&nbsp;as well as&nbsp;engage&nbsp;proactively with stakeholders and customers to gain insights into what value is really needed.&nbsp;Two examples are steering meetings and quarterly planning&nbsp;(AKA&nbsp;Big Room or Program Increment&nbsp;[PI]&nbsp;Planning).&nbsp;&nbsp;<\/p>\n\n\n\n<p>Quarterly planning&nbsp;enables&nbsp;leaders&nbsp;and&nbsp;teams&nbsp;to&nbsp;collaborate with various stakeholders and benefit from understanding many perspectives&nbsp;as they&nbsp;develop their respective plans.&nbsp;Steering meetings&nbsp;are held on a regular cadence throughout the quarter to assess&nbsp;progress&nbsp;\u2013 not as a status check, but to inspect and adapt&nbsp;the plan,&nbsp;as well as&nbsp;surface&nbsp;and mitigate&nbsp;risks.&nbsp;<\/p>\n\n\n\n<p>When leaders understand that this&nbsp;meeting&nbsp;cadence&nbsp;will allow them deeper insight&nbsp;&#8212;&nbsp;and as a result, better decision making&nbsp;and teams that&nbsp;more engaged and productive&nbsp;&#8212;&nbsp;they will be more likely to get on board.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.planview.com\/resources\/guide\/scaled-agile-framework-how-technology-enables-agility\/program-increment-planning\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Read Next:<\/strong><\/a>&nbsp;Program Increment Planning (PI Planning)&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Putting_it_all_Together\"><\/span>Putting&nbsp;it all&nbsp;Together&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Leaders and teams are often excited about an Agile transformation, but the transformation will only be successful when&nbsp;you\u2019re&nbsp;also&nbsp;selling Agile to executives. Start implementing these steps to educate senior leaders about the benefits of embracing Agile and help transform your organization.&nbsp;<\/p>\n\n\n\n<p><strong>Get a first-hand account of an Agile transformation from an executive&nbsp;who has&nbsp;been there.<\/strong>&nbsp;Read the takeaways&nbsp;from&nbsp;Planview Chief Product Officer&nbsp;Louise Allen&nbsp;in&nbsp;<a href=\"https:\/\/blog.planview.com\/agile-transformation-10-lessons-learned-so-far-on-our-agile-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cAgile Transformation: 10 Lessons Learned&nbsp;(so far) on our Agile Journey\u201d<\/a>&nbsp;as she&nbsp;recaps year one of Planview\u2019s own&nbsp;Agile transformation.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effectively&nbsp;selling Agile to executives&nbsp;is more than just getting&nbsp;the go-ahead&nbsp;for an Agile transformation.&nbsp;Because Agile includes a&nbsp;culture shift&nbsp;and a mindset change, as well as funding, you need executives to truly buy in to the approach.&nbsp; If&nbsp;you\u2019ve&nbsp;gotten approval from leadership to embark on an Agile transformation, you may be gaining momentum from Agile teams embracing new ways of&#8230;<\/p>\n","protected":false},"author":195,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":4,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[8584,521],"tags":[],"class_list":["post-15549","post","type-post","status-publish","format-standard","hentry","category-agile-program-management","category-lean-agile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - 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