{"id":14219,"date":"2018-12-06T00:00:00","date_gmt":"2018-12-06T00:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/develop-valuable-ideas\/"},"modified":"2018-12-06T00:00:00","modified_gmt":"2018-12-06T00:00:00","slug":"develop-valuable-ideas","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/develop-valuable-ideas\/","title":{"rendered":"Gray Space: How to Develop Valuable Ideas and Get Them Across the Finish Line"},"content":{"rendered":"
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Ideating and selecting winning ideas – ideas deemed worthy of further development – is half the battle when it comes to crowdsourced innovation.<\/p>\n

The other half, which is arguably the most important part of the innovation process, is what you do after you’ve selected the top ideas from a crowdsourced innovation challenge. As you narrow down ideas and the best ones surface, you will generally find that they are still fledglings that require more development and firmer stakes in the ground.<\/p>\n

For example, maybe it’s an idea that involves using A.I. that could take different forms, so you need to align on which is the best way to start.<\/p>\n

Maybe it’s a fragment of an idea that has a ton of promise, but you want to get a cross-functional perspective on how it will impact different areas.<\/p>\n

When ideas enter the space where they’re ready to be acted on but lack clarity that’s what I like to call the “gray space.”<\/p>\n

When it comes to crowdsourced innovation, the gray space is the gap between a winning idea and taking action towards implementation. This is the point in time where leaders have to do due diligence and set the team up for success by establishing the core insights and design details. Otherwise, they run the risk of having mediocre outcomes and unaligned expectations. I’ve also seen how this step can unlock resource constraints like funding and people because the business case is more compelling.<\/p>\n

As an innovation leader tasked with uncovering new ideas and implementing them to bring value to your business, this is a point during the lifecycle of an idea that can dramatically improve results.<\/p>\n

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