{"id":14103,"date":"2017-07-28T00:00:00","date_gmt":"2017-07-28T00:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/how-facebook-made-innovation-a-daily-habit\/"},"modified":"2017-07-28T00:00:00","modified_gmt":"2017-07-28T00:00:00","slug":"how-facebook-made-innovation-a-daily-habit","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/how-facebook-made-innovation-a-daily-habit\/","title":{"rendered":"How Facebook Made Innovation a Daily Habit"},"content":{"rendered":"<div class=\"feature-image\"><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2017\/07\/facebook-ideation.png\" alt=\"\"><\/div>\n<p>Since its founding in 2005, Facebook has become one of the most innovative companies in the world.<\/p>\n<p>They&#x2019;ve used their influence as the number one social network masterfully, evolving into an ecosystem of brands &#x2013; Instagram, WhatsApp, Aquila (Facebook&#x2019;s Internet plane), and others &#x2013; all aligned to further the <a href=\"https:\/\/www.forbes.com\/sites\/kathleenchaykowski\/2017\/06\/22\/mark-zuckerberg-gives-facebook-a-new-mission\/#36a87c611343\" target=\"_blank\" rel=\"noopener noreferrer\">company&#x2019;s mission<\/a> of giving people the power to build community and bring the world closer together.<\/p>\n<p>But how did they get to this point? How does &#x201C;just a social network&#x201D; evolve into a tech behemoth that has surpassed 2 billion users, is pioneering ways to deliver the Internet to the most rural parts of the world, and has played a significant role in how people connect today?<\/p>\n<p>When you take a step back and dig into the evolution of Facebook, you&#x2019;ll notice one distinct thing that sets them apart from most:<\/p>\n<ul>\n<li>How they leverage the collective intelligence of their employees to keep the company a step ahead of the competition.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.spigit.com\/resource\/whitepaper\/quantifying-culture-of-innovation\/?sgSource=spigit&amp;sgMedium=blog&amp;sgCampaign=facebook-innovation-daily-habit\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13160 size-full\" src=\"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2017\/07\/quantify-culture-inline.jpg\" alt width=\"900\" height=\"175\"><\/a><\/p>\n<h2><span class=\"header2\">How Facebook taps collective intelligence<\/span><\/h2>\n<p>Facebook&#x2019;s hackathons have become legendary in technology folklore.<\/p>\n<p>Many of Facebook&#x2019;s products and features we know and use today were a direct result of an employee scratching his or her own itch. Products and features such as:<\/p>\n<ul>\n<li>Location requests in Messenger for when a friend is missing<\/li>\n<li>Offline messaging<\/li>\n<li>The iconic Facebook &#x2018;Like&#x2019; button<\/li>\n<li>Facebook&#x2019;s ad and developer platforms<\/li>\n<\/ul>\n<p>According to Inc., Facebook runs hackathons <a href=\"https:\/\/www.inc.com\/business-insider\/mark-zuckerberg-facebook-employees-hackathon-cool-new-products.html\" target=\"_blank\" rel=\"noopener noreferrer\">pretty frequently<\/a> &#x2013; every month or two.<\/p>\n<p>It&#x2019;s this consistent focus on ideation that gives Facebook a competitive advantage over most companies, and sets their culture apart.<\/p>\n<p>Creating a culture of innovation, and how to do it, is a topic that&#x2019;s often talked about &#x2013; it&#x2019;s the number one reason why Planview IdeaPlace customers launch ideation programs. But what isn&#x2019;t talked about is the significance of capturing employee ideas through frequent ideation.<\/p>\n<p>Consistent ideation &#x2013; whether your team is in one office or distributed across the world &#x2013; is what leads to a culture of innovation. In other words, when employees ideate, add to, and rate each other&#x2019;s ideas frequently, they develop a mindset of challenging the status quo, collaborating with each other, and thinking outside-the-box to solve problems and bring new possibilities to the company.<\/p>\n<p>The missing, and arguably the most important, ingredient in creating a culture of innovation is making innovation itself a daily habit for employees. Think of innovation as a muscle. The more you work it out, the bigger it gets and the better it performs. This is what Facebook has tapped into through their hackathons.<\/p>\n<p>The direct result of Facebook encouraging its workforce to dream up new ideas and bring them to life, whether it&#x2019;s an incremental product enhancement or something entirely new, is a culture that thinks and breathes ideation.<\/p>\n<p>Now, before you start thinking &#x201C;We&#x2019;re not Facebook, or even a tech company,&#x201D; try this on for size: You don&#x2019;t have to be a tech company to encourage ideation&#x2026;or even run hackathons. 19% of Planview IdeaPlace&#x2019;s enterprise customers, including large companies in financial services, healthcare, and manufacturing, are already running hackathons on Planview IdeaPlace as a part of their ideation activities, according to our <a href=https:\/\/www.planview.com\/products-solutions\/products\/spigit\/>2017 Business Innovation Report<\/a>.<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10488 size-full aligncenter\" src=\"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2017\/07\/innovation-activities-2.png\" alt=\"Innovation activities Planview IdeaPlace\" width=\"700\" height=\"885\"><\/center>&#xA0;<\/p>\n<p><span class=\"header2\">Lessons from Facebook<\/span><\/p>\n<p>Whether you want to incorporate hackathons or some other form of ideation, there are a few things you can learn from Facebook&#x2019;s efforts.<\/p>\n<ol>\n<li><strong>Ideation frequency matters.<\/strong> What makes Facebook&#x2019;s hackathons a valuable asset for the company is how frequently they run them. This enables them to develop a habit for ideation, which quickly produce product enhancements and feature additions. No matter which form of ideation you choose, frequency and consistency are keys to ultimately developing a culture of innovation.<\/li>\n<li><strong>Idea implementation is critical.<\/strong> Ideation without implementation does more harm than good. Not only are you missing opportunities to create new products, services and enhancements by not implementing ideas, you&#x2019;ll slowly lose employee energy leading to low participation. The crowd can help you on the road to implementation. Using a platform like Planview IdeaPlace, you can involve employees in vetting, refining and valuing ideas.<\/li>\n<li><strong>Executives need to be involved.<\/strong> When it comes to Facebook&#x2019;s hackathons, CEO Mark Zuckerberg and other top executives take employee input into account and then give the final go or no-go on projects. The point here is that having executives involved in the ideation process sends a clear message to employees about how important their contributions are to the success of the business.<\/li>\n<\/ol>\n<p><span class=\"header2\">Final thoughts<\/span><\/p>\n<p>Facebook is no different than any other company. They have access to the same talent, technologies, press, and consumer base.<\/p>\n<p>What sets them apart from most is their willingness to go all in on their employees. They recognize that the collective intelligence of many far exceeds the intelligence of a few, and through hackathons they&#x2019;re able to increase the chances of surfacing breakthrough ideas.<\/p>\n<p>Whether it&#x2019;s hackathons or some other initiative, making innovation a daily habit through ideation is the missing link for any company that&#x2019;s looking to establish a culture of innovation.<\/p>\n<p>&#xA0;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since its founding in 2005, Facebook has become one of the most innovative companies in the world. They&#x2019;ve used their influence as the number one social network masterfully, evolving into an ecosystem of brands &#x2013; Instagram, WhatsApp, Aquila (Facebook&#x2019;s Internet plane), and others &#x2013; all aligned to further the company&#x2019;s mission of giving people the&#8230;<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[1],"tags":[],"class_list":["post-14103","post","type-post","status-publish","format-standard","hentry","category-innovation-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Facebook Made Innovation a Daily Habit - Spigit<\/title>\n<meta name=\"description\" content=\"Want to innovative like Facebook? 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