{"id":13987,"date":"2016-12-06T00:00:00","date_gmt":"2016-12-06T00:00:00","guid":{"rendered":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/"},"modified":"2022-04-05T15:43:42","modified_gmt":"2022-04-05T20:43:42","slug":"crowdsourced-innovation-executive-buy-in","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/","title":{"rendered":"6 Steps to Getting Executive Buy-In for a Crowdsourced Innovation Program"},"content":{"rendered":"<div class=\"feature-image\"><img decoding=\"async\" class=\"aligncenter size-full\" src=\"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2016\/12\/UK-Cabinet-Hero-Image.jpg\" alt=\"\" \/><\/div>\n<p>Engaging the \u201ccrowd\u201d at scale in your innovation initiative\u00a0has been proven to fundamentally transform companies.<\/p>\n<p>In fact, Gartner recently named crowdsourcing as the <a href=\"http:\/\/www.gartner.com\/smarterwithgartner\/five-digital-innovation-hacks\/\" target=\"_blank\" rel=\"noopener noreferrer\">most effective independent discipline<\/a> that CIOs can adopt to drive digital transformation.<\/p>\n<p>There are plenty of examples that show this.<\/p>\n<p>From vehicle manufacturer, Polaris, leveraging its employees\u2019 creativity to out-innovate the likes of Harley Davidson, to the UNHCR changing the lives of millions of refugees through crowdsourcing ideas.<\/p>\n<p>The advantages of crowdsourced innovation can\u2019t be ignored.<\/p>\n<p>But what\u2019s the secret to creating and sustaining a successful innovation program? It starts with<br \/>\ngetting executive buy-in.<\/p>\n<p>The reality is not every company is fortunate enough to have a crowdsourced innovation program mandate come directly from their executive team. For individuals not in this situation, getting buy-in is a crucial step.<\/p>\n<p>You can have all the enthusiasm in the world, but if your executive team doesn\u2019t see the value of your innovation program and the challenges it can help to solve, the idea will stay just that\u2026an idea.<\/p>\n<p>In this article, we\u2019ll help you put your best foot forward by walking through key steps to creating a plan that guarantees you will get that all-important executive buy-in.<\/p>\n<p><span class=\"header2\">Create a plan of attack<\/span><\/p>\n<p>Pitching a crowdsourced innovation program to an executive team is a lot like pitching a startup to a venture capitalist.<\/p>\n<p>You need a clear plan that conveys value and answers the major questions your executive team will likely have. In essence, you want to anticipate the questions they\u2019ll ask and answer them in a well-thought out plan for them to digest. This only helps your chances of gaining their support.<\/p>\n<p>Whether it\u2019s a PowerPoint\u2122, document, or something else entirely, your crowdsourced innovation program pitch should outline key items such as:<\/p>\n<ul>\n<li>Why a crowdsourced innovation program matters for your company<\/li>\n<li>The key benefits<\/li>\n<li>The objectives you aim to accomplish based on company goals and pain points<\/li>\n<li>Estimated resources needed to run and sustain the program (i.e. tools, staffing)<\/li>\n<li>How success will be measured \u2013 and goals<\/li>\n<li>Real-life case studies<\/li>\n<\/ul>\n<p>Let\u2019s go into each item in more detail.<\/p>\n<p><span class=\"header2\">Step 1: Start with why<\/span><\/p>\n<p>As with anything new, in order for an executive to fully grasp and buy into investing in a crowdsourced innovation program, they need to understand <i>why<\/i> it\u2019s important.<\/p>\n<p>They need a clear understanding of how the program will solve company problems and impact the bottom line.<\/p>\n<p>A good starting point in this process is explaining the power of crowds in moving the business forward faster.<\/p>\n<p>Your employees, for example, each is a valuable resource that has his or her own level of industry expertise and customer interaction that can be tapped into. To uncover opportunities for new products, services, or improvements, it\u2019s in the business\u2019s best interest to harness this knowledge, not to mention the learning and boundary-spanning that helps keep the organization smart and aligned.<\/p>\n<p>Simply stated, the company <i>and<\/i> its internal\/external communities will reap more value from the relationship.<\/p>\n<p>At the end of the day, the objective for any executive team is to grow the business. By explaining that through crowdsourcing, the company will accelerate the achievement of goals with lasting, effective solutions, you\u2019re aligning the core purpose of the crowdsourced innovation program with their goals. You\u2019re also enabling your most important communities to build more meaningful relationships with the company, which pays off in daily commitment and effort.<\/p>\n<p>Explaining the \u201cwhy\u201d has a singular purpose: to paint a compelling picture that creates an \u201cA-ha!\u201d moment.<\/p>\n<p><span class=\"header2\">Step 2: Stress key benefits<\/span><\/p>\n<p>Now that you have a clear and compelling \u201cwhy,\u201d what\u2019s the next step? Outlining the key benefits.<\/p>\n<p>There\u2019s a set of benefits that are consistent across the board for any crowdsourced innovation program. They include:<\/p>\n<ul>\n<li>Company-wide collaboration, learning and sharing (breaking down silos)<\/li>\n<li>Increased employee engagement and retention<\/li>\n<li>Larger supply of ideas for new products, services, markets and improvements<\/li>\n<li>Innovation pipeline acceleration<\/li>\n<li>Higher quality ideas due to stronger contributor diversity<\/li>\n<\/ul>\n<p>Then there are benefits that are tailored to your business\u2019s unique goals and needs. For example:<\/p>\n<ul>\n<li>How do we find new ways to drive down the cost of materials needed to manufacture our tires by 10%?<\/li>\n<li>What opportunities are there to streamline our processes across business units?<\/li>\n<li>What adjacent markets make sense for our business to enter?<\/li>\n<li>How can we leverage the product expertise and creativity of our 3,000 engineers across 5 countries?<\/li>\n<\/ul>\n<p>Let\u2019s dig into an example.<\/p>\n<p>Imagine your company is focused on adding new products to its portfolio (the objective \u00a0\u2013 explained in more detail in step 3). If you were creating a plan to pitch a crowdsourced innovation program to your executive team, the key benefits you\u2019d want to stress could include\u00a0a larger supply of high-quality product ideas from employees, an increased idea pipeline, a more efficient process for bringing products to market, and company-wide collaboration\/engagement.<\/p>\n<p>All four benefits align perfectly with the company\u2019s goal of driving new product development.<\/p>\n<p>By mapping the key benefits back to company goals, you\u2019re positioning your program as a way to solve problems in terms that resonate at an executive level.<\/p>\n<p><b>Include this in your pitch:<\/b><\/p>\n<ul>\n<li>Outline key benefits and explain how they map back to company goals and pain points<\/li>\n<\/ul>\n<p><span class=\"header2\">Step 3: State key objectives and strategy<\/span><\/p>\n<p>What are the critical business objectives and how can crowdsourcing contribute to achieving them?<\/p>\n<p>While your answers will depend on company needs, market dynamics, and a whole host of other factors, having at least one crowdsourcing objective and strategy to start is critical \u2013 they create clarity.<\/p>\n<p>An easy way to approach objective setting is to reflect priorities the company has already set. In other words, target your ideation challenges on critical improvement areas (e.g. cost control, new revenue opportunities, increasing market share, new product adoption rates, reducing time to market) and set your crowdsourcing objectives accordingly.<\/p>\n<p>Here are a few examples:<\/p>\n<p>Let\u2019s say the business is going through a down cycle in its industry and therefore retaining customers is crucial \u2013 a perfectly appropriate crowdsourcing objective. Or it could be that product introductions are failing at an unacceptable rate in which case crowdsourcing can help develop new product ideas with higher sticking power.<\/p>\n<p>In other scenarios, engaging and retaining high performing employees could be an area of focus. This is a typical area in which crowdsourcing can make a difference by giving them the ability to share ideas that can help the company solve problems.<\/p>\n<p>Once you have your objective set, your strategies around what questions you ask, how you communicate, how you motivate participation, and how you select and enrich ideas for implementation will align accordingly.<\/p>\n<p>Through regular challenges, not only do you capture valuable ideas, but you provide a tool that enables long-term employee engagement.<\/p>\n<p>Most importantly, employees see themselves as valuable contributors to the business\u2019 bottom line.<\/p>\n<p>Mission accomplished.<\/p>\n<p><b>Include these items in your pitch:<\/b><\/p>\n<ul>\n<li>Your program\u2019s key objective aligned with company initiatives<\/li>\n<li>How your program strategy supports the key objective<\/li>\n<\/ul>\n<p><span class=\"header2\">Step 4: List the resources needed to get up and running<\/span><\/p>\n<p>How much investment will the program need to get up and running? What resources (budget, people, etc) are needed to support the program?<\/p>\n<p>Questions about which resources you\u2019ll need to create a successful innovation program will inevitably be asked during your pitch or soon after.<\/p>\n<p>How do you answer these questions? The short answer is, it depends.<\/p>\n<p>The resources you\u2019ll need to run an innovation program will depend heavily on any tools you use, staffing requirements, and a host of other factors relating back to your objectives. If it\u2019s too early for your company to invest in a large innovation team, for example, that may affect your selection of tools.<\/p>\n<p>For example, Planview IdeaPlace customers can run an innovation program that engages tens of thousands of people with just one person due to the software\u2019s automation, crowd science, and collaborative features. And it easily scales if they decide to expand their innovation teams.<\/p>\n<p>Some innovation software solutions require large teams to manage out of the box, which is fine if your company is willing to invest in staffing upfront.<\/p>\n<p>The point here is you need to be realistic about what\u2019s needed in the short-term to get up and running. And what\u2019s needed in the long-term to sustain the program.<\/p>\n<p><b>Include these items in your pitch:<\/b><\/p>\n<ul>\n<li>Options for <a href=\"https:\/\/www.planview.com\/products-solutions\/solutions\/im-innovation-management\/\">innovation management<\/a> software tools including comparison and differentiators<\/li>\n<li>Estimated staff needed to maintain and scale the program<\/li>\n<li>Estimated budget based on tools, staffing, and other resources<\/li>\n<\/ul>\n<div style=\"padding: 25px; border: 2px solid #ffb300; text-align: center;\"><b>Recommended resource: <a href=\"https:\/\/www.planview.com\/products-solutions\/products\/spigit\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Buyer\u2019s Guide to Innovation Management Software<\/a><\/b><\/div>\n<p><span class=\"header2\">Step 5: Include how success will be measured<\/span><\/p>\n<p>Measuring the impact of your innovation program will depend on your company\u2019s goals.<\/p>\n<p>Here\u2019s an example to illustrate this.<\/p>\n<p>Let\u2019s say your company\u2019s objective is to increase employee engagement in an effort to stop churn, increase collaboration, and ultimately create a culture that attracts new talent.<\/p>\n<p>If an innovation program is implemented, success can initially be measured based on the number of ideas submitted, or activities such as comments and votes. These measurements will give you a good indication of how engaged your workforce is in the early stages of the program.<\/p>\n<p>However, as the program matures, the metrics you would look at to determine overall success must map back to the original objective \u2013 especially when you need to justify ongoing investment to your executive team. For this example, the question you would ask yourself is: did this program impact employee churn, collaboration, and help attract new talent? The more quantifiable you can get when determining success, the better.<\/p>\n<p><b>Include this in your pitch:<\/b><\/p>\n<ul>\n<li>How program success will be measured based on the goals of the company<\/li>\n<\/ul>\n<p><span class=\"header2\">Step 6: Share case studies<\/span><\/p>\n<p>One of the most impactful things you can do to increase the odds of getting executive buy-in is to share case studies highlighting companies (preferably in your industry) who have developed successful innovation programs.<\/p>\n<p>Not only does this create a fear of missing out for executive, especially if the companies are in your industry, but case studies act as social proof for the practicality of an innovation program and offer use cases.<\/p>\n<p>It\u2019s one thing to say you need to create an innovation program for X, Y, Z. It\u2019s another thing entirely to show executives how other companies are producing results from their programs.<\/p>\n<p>Tell them the story about how Pfizer, <a href=\"https:\/\/www.planview.com\/products-solutions\/products\/spigit\/\">one of the largest pharmaceutical companies<\/a> in the world, reduced its cost for clinical trials and expenditures by 60%.<\/p>\n<p>Or tell them the story about how Cambia Health Solutions went from being a health insurer to a health solutions company that became a <a href=\"https:\/\/www.planview.com\/products-solutions\/products\/spigit\/\">leading innovator in its industry<\/a> \u2013 this is on top of generating over $170 million in contributed revenue and adding five new healthcare businesses to its portfolio all through crowdsourced innovation.<\/p>\n<p>As the old saying goes, seeing is believing.<\/p>\n<p><b>Include this in your pitch:<\/b><\/p>\n<ul>\n<li>Industry specific case studies preferably of well-known companies if available<\/li>\n<\/ul>\n<p><span class=\"header2\">Conclusion<\/span><\/p>\n<p>There you have it.<\/p>\n<p>A blueprint that will help you create a plan that compels your executive team and gets them excited about launching an innovation program.<\/p>\n<p>Ultimately, your job is to educate and inform. If they can see the vision and how it will help them accomplish the goals for the business, you stand a great chance of getting the go-ahead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Engaging the \u201ccrowd\u201d at scale in your innovation initiative\u00a0has been proven to fundamentally transform companies. In fact, Gartner recently named crowdsourcing as the most effective independent discipline that CIOs can adopt to drive digital transformation. There are plenty of examples that show this. From vehicle manufacturer, Polaris, leveraging its employees\u2019 creativity to out-innovate the likes&#8230;<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":7,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13987","post","type-post","status-publish","format-standard","hentry","category-innovation-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Get Executive Buy-in for a Crowdsourced Innovation Program<\/title>\n<meta name=\"description\" content=\"What\u2019s the secret to creating and sustaining a successful innovation program? It starts with getting executive buy-in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Steps to Getting Executive Buy-In for a Crowdsourced Innovation Program\" \/>\n<meta property=\"og:description\" content=\"What\u2019s the secret to creating and sustaining a successful innovation program? It starts with getting executive buy-in.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-06T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-05T20:43:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2016\/12\/UK-Cabinet-Hero-Image.jpg\" \/>\n<meta name=\"author\" content=\"Guest Blogger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Blogger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/\"},\"author\":{\"name\":\"Guest Blogger\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/f7f863dba443d377f486441aeb7a0f62\"},\"headline\":\"6 Steps to Getting Executive Buy-In for a Crowdsourced Innovation Program\",\"datePublished\":\"2016-12-06T00:00:00+00:00\",\"dateModified\":\"2022-04-05T20:43:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/\"},\"wordCount\":1916,\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2016\/12\/UK-Cabinet-Hero-Image.jpg\",\"articleSection\":[\"Innovation Management\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/\",\"url\":\"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/\",\"name\":\"How to Get Executive Buy-in for a Crowdsourced Innovation Program\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2016\/12\/UK-Cabinet-Hero-Image.jpg\",\"datePublished\":\"2016-12-06T00:00:00+00:00\",\"dateModified\":\"2022-04-05T20:43:42+00:00\",\"description\":\"What\u2019s the secret to creating and sustaining a successful innovation program? It starts with getting executive buy-in.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/#primaryimage\",\"url\":\"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2016\/12\/UK-Cabinet-Hero-Image.jpg\",\"contentUrl\":\"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2016\/12\/UK-Cabinet-Hero-Image.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.planview.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Steps to Getting Executive Buy-In for a Crowdsourced Innovation Program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.planview.com\/#website\",\"url\":\"https:\/\/blog.planview.com\/\",\"name\":\"Planview Blog\",\"description\":\"Leading the conversation on digital connected work\",\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.planview.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.planview.com\/#organization\",\"name\":\"Planview\",\"url\":\"https:\/\/blog.planview.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png\",\"contentUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png\",\"width\":280,\"height\":66,\"caption\":\"Planview\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\",\"https:\/\/x.com\/Planview\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/f7f863dba443d377f486441aeb7a0f62\",\"name\":\"Guest Blogger\",\"url\":\"https:\/\/blog.planview.com\/author\/guest-blogger\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Get Executive Buy-in for a Crowdsourced Innovation Program","description":"What\u2019s the secret to creating and sustaining a successful innovation program? It starts with getting executive buy-in.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/","og_locale":"en_US","og_type":"article","og_title":"6 Steps to Getting Executive Buy-In for a Crowdsourced Innovation Program","og_description":"What\u2019s the secret to creating and sustaining a successful innovation program? It starts with getting executive buy-in.","og_url":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/","og_site_name":"Planview Blog","article_publisher":"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","article_published_time":"2016-12-06T00:00:00+00:00","article_modified_time":"2022-04-05T20:43:42+00:00","og_image":[{"url":"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2016\/12\/UK-Cabinet-Hero-Image.jpg","type":"","width":"","height":""}],"author":"Guest Blogger","twitter_card":"summary_large_image","twitter_creator":"@Planview","twitter_site":"@Planview","twitter_misc":{"Written by":"Guest Blogger","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/#article","isPartOf":{"@id":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/"},"author":{"name":"Guest Blogger","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/f7f863dba443d377f486441aeb7a0f62"},"headline":"6 Steps to Getting Executive Buy-In for a Crowdsourced Innovation Program","datePublished":"2016-12-06T00:00:00+00:00","dateModified":"2022-04-05T20:43:42+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/"},"wordCount":1916,"publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"image":{"@id":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/#primaryimage"},"thumbnailUrl":"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2016\/12\/UK-Cabinet-Hero-Image.jpg","articleSection":["Innovation Management"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/","url":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/","name":"How to Get Executive Buy-in for a Crowdsourced Innovation Program","isPartOf":{"@id":"https:\/\/blog.planview.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/#primaryimage"},"image":{"@id":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/#primaryimage"},"thumbnailUrl":"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2016\/12\/UK-Cabinet-Hero-Image.jpg","datePublished":"2016-12-06T00:00:00+00:00","dateModified":"2022-04-05T20:43:42+00:00","description":"What\u2019s the secret to creating and sustaining a successful innovation program? It starts with getting executive buy-in.","breadcrumb":{"@id":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/#primaryimage","url":"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2016\/12\/UK-Cabinet-Hero-Image.jpg","contentUrl":"https:\/\/media.planview.com\/spigit-blog-media\/wp-content\/uploads\/2016\/12\/UK-Cabinet-Hero-Image.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.planview.com\/crowdsourced-innovation-executive-buy-in\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.planview.com\/"},{"@type":"ListItem","position":2,"name":"6 Steps to Getting Executive Buy-In for a Crowdsourced Innovation Program"}]},{"@type":"WebSite","@id":"https:\/\/blog.planview.com\/#website","url":"https:\/\/blog.planview.com\/","name":"Planview Blog","description":"Leading the conversation on digital connected work","publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.planview.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.planview.com\/#organization","name":"Planview","url":"https:\/\/blog.planview.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","contentUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","width":280,"height":66,"caption":"Planview"},"image":{"@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","https:\/\/x.com\/Planview"]},{"@type":"Person","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/f7f863dba443d377f486441aeb7a0f62","name":"Guest Blogger","url":"https:\/\/blog.planview.com\/author\/guest-blogger\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/13987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/comments?post=13987"}],"version-history":[{"count":0,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/13987\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/media?parent=13987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/categories?post=13987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/tags?post=13987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}