{"id":13084,"date":"2019-07-10T08:59:06","date_gmt":"2019-07-10T13:59:06","guid":{"rendered":"https:\/\/blog.planview.com\/?p=13084"},"modified":"2020-03-05T09:02:49","modified_gmt":"2020-03-05T15:02:49","slug":"lean-product-management-why-it-matters","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/","title":{"rendered":"Lean Product Management: Why It Matters"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13085\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters.jpg\" alt=\"\" width=\"800\" height=\"427\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters.jpg 800w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters-300x160.jpg 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters-768x410.jpg 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters-750x400.jpg 750w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<div class=\"s-content\">\n<p>While many tools can be incredibly helpful, there are some that simply rise above the rest in terms of their simplicity, intuitiveness, and ease of use. You know, those apps that guide you seamlessly from one step to another, anticipating your every question, providing every answer exactly when you need it. It\u2019s especially impressive when these tools are doing complex work, like many B2B tools. But what\u2019s the secret sauce that makes these products great? Effective, customer-focused, Lean product management.<\/p>\n<p>Behind every one of those beautifully intuitive products is a team of smart, hungry, humble product managers advocating for the voice of the customer every step of the way. Here\u2019s what differentiates\u00a0<a title=\"\" href=\"https:\/\/www.planview.com\/resources\/guide\/lean-principles-101\/lean-principles-101-2\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-ol-has-click-handler=\"\">Lean<\/a>\u00a0product managers from others and why it matters.<\/p>\n<\/div>\n<div class=\"s-content\">\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#WHY_LEAN_PRODUCT_MANAGEMENT_MATTERS\" >WHY LEAN PRODUCT MANAGEMENT MATTERS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#THE_CRITICAL_ROLE_OF_PRODUCT_MANAGEMENT_IN_LEAN_INITIATIVES\" >THE CRITICAL ROLE OF PRODUCT MANAGEMENT IN LEAN INITIATIVES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#WHAT_IS_LEAN_PRODUCT_MANAGEMENT\" >WHAT IS LEAN PRODUCT MANAGEMENT?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#CUSTOMER_PROBLEMS_AND_NEEDS_OVER_INTERNAL_REQUIREMENTS\" >CUSTOMER PROBLEMS AND NEEDS OVER INTERNAL REQUIREMENTS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#DATA-DRIVEN_EXPERIMENTS_OVER_PRECONCEIVED_SOLUTIONS\" >DATA-DRIVEN EXPERIMENTS OVER PRECONCEIVED SOLUTIONS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#IDEA_GENERATION_AND_COLLABORATION_OVER_SOLUTION_MANDATES\" >IDEA GENERATION AND COLLABORATION OVER SOLUTION MANDATES<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#KEEP_LEARNING\" >KEEP LEARNING<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"WHY_LEAN_PRODUCT_MANAGEMENT_MATTERS\"><\/span>WHY LEAN PRODUCT MANAGEMENT MATTERS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"s-content\">\n<p>Product managers play the crucial role of translating customer needs into product features and updates\u2014or at least, they\u2019re supposed to. Often, internal pressures, external stakeholders, and poor product management practices keep managers from delivering products that customers want. Even more often, product managers make product decisions without even really understanding what customers want, which results in wasted time and money, low customer satisfaction, and low team morale.<\/p>\n<p>Lean product management is the application of\u00a0<a title=\"\" href=\"https:\/\/www.planview.com\/resources\/guide\/lean-principles-101\/lean-thinking-lean-practice\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-ol-has-click-handler=\"\">Lean thinking<\/a>\u00a0to product strategy and development. It provides a framework for making product strategy decisions that align with company goals, KPIs, and customer needs.<\/p>\n<p>Lean product management keeps product managers (and the teams they work with)\u00a0<a href=\"https:\/\/blog.planview.com\/regain-focus-with-kanban\/\" data-ol-has-click-handler=\"\">focused on delivering work that matters quickly<\/a>. Yes, Lean is about increasing development speed, but more importantly, it\u2019s about increasing velocity or speed with direction.<\/p>\n<p>Put another way, Lean isn\u2019t just about building things, but building the\u00a0<em>right<\/em>\u00a0things at the right time. And it\u2019s up to product managers to determine what those things are.<\/p>\n<\/div>\n<div class=\"s-content\">\n<h2><span class=\"ez-toc-section\" id=\"THE_CRITICAL_ROLE_OF_PRODUCT_MANAGEMENT_IN_LEAN_INITIATIVES\"><\/span>THE CRITICAL ROLE OF PRODUCT MANAGEMENT IN LEAN INITIATIVES<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"s-content\">\n<p>Lean product managers are tasked with identifying, synthesizing, prioritizing, and mobilizing teams around solving customer problems. In this way, the success of your Lean initiative begins and ends with your product managers. Without a systematic approach to product management, it\u2019s painfully easy to waste your precious development resources on unvalidated solutions to unimportant problems\u2014without even realizing it.<\/p>\n<p>Many organizations (even large, seemingly successful ones) operate without a clear strategy behind the way they prioritize their product roadmaps. The result is some combination of personal bias, the highest paid person\u2019s opinion, incomplete or insufficient customer data, and a healthy dash of assumption. This is not only risky, it\u2019s unsustainable. Eventually, a few \u201cbad egg\u201d product managers can take an organization down, simply by making one too many unvalidated decisions.<\/p>\n<div class=\"s-content\">\n<h2><span class=\"ez-toc-section\" id=\"WHAT_IS_LEAN_PRODUCT_MANAGEMENT\"><\/span>WHAT IS LEAN PRODUCT MANAGEMENT?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"s-content\">\n<p>Lean product management minimizes this risk by allowing customer feedback and data to drive product strategy.\u00a0<a href=\"https:\/\/medium.com\/the-agile-weekly\/the-lean-product-management-manifesto-41dd5d1d03ae\" target=\"_blank\" rel=\"noreferrer noopener\" data-ol-has-click-handler=\"\">Lean product managers prioritize<\/a>:<\/p>\n<ul>\n<li>Customer problems over internal requirements<\/li>\n<li>Data-driven experiments over assumptions<\/li>\n<li>Customer problem roadmaps over feature roadmaps<\/li>\n<li>Idea generation and collaboration over solution mandates<\/li>\n<\/ul>\n<p>Lean product management takes all those product management buzzwords like<em>\u00a0data-driven<\/em>\u00a0and\u00a0<em>voice of the customer<\/em>\u00a0and holds product managers accountable to living by them. Here\u2019s what each of these values means for Lean product managers.<\/p>\n<\/div>\n<div class=\"s-content\">\n<h2><span class=\"ez-toc-section\" id=\"CUSTOMER_PROBLEMS_AND_NEEDS_OVER_INTERNAL_REQUIREMENTS\"><\/span>CUSTOMER PROBLEMS AND NEEDS OVER INTERNAL REQUIREMENTS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"s-content\">\n<p>Here\u2019s a universal truth: The best products solve customer problems. How do you solve customer problems? You listen to the customer. Constantly. About everything. And yet, the typical product development process isn\u2019t built to systematically prioritize customer needs over internal requirements.<\/p>\n<p>Product managers spend a lot of time gathering requirements from within the company\u2014<em>what does marketing need from this feature? What does sales need? What do executives want to see?<\/em>\u00a0During this process, it\u2019s easy for the voice of the customer to get drowned out by the opinions of company\u2019s Very Important People.<\/p>\n<p>Ultimately, the goal of any Lean initiative is to maximize customer value. Yes, as a business your goal is to maximize stakeholder value\u2014but this starts with an intimate understanding of your customers.<\/p>\n<p>In order to maximize customer value, you have to know what your customers value, which means product managers have to immerse themselves in customer feedback. Talking to customers helps product managers define value through the eyes of the customer and then help advocate for that value internally. Executives\u2014especially those who directly oversee the product development organization\u2014have to create the space for this by engaging in customer conversations themselves, and by championing the work of those product managers who invest their time into understanding their customers.<\/p>\n<\/div>\n<div class=\"s-content\">\n<h2><span class=\"ez-toc-section\" id=\"DATA-DRIVEN_EXPERIMENTS_OVER_PRECONCEIVED_SOLUTIONS\"><\/span>DATA-DRIVEN EXPERIMENTS OVER PRECONCEIVED SOLUTIONS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"s-content\">\n<p>Assumptions, predictions, hunches, and other unvalidated measures should never be used to drive product decisions\u2014and yet tragically, they often are. This doesn\u2019t always fall on the product managers. Sometimes, companies lack the business intelligence know-how to collect meaningful customer data. Sometimes, company culture prevents\u00a0<a title=\"\" href=\"https:\/\/blog.planview.com\/using-lean-thinking-to-develop-a-testing-mindset\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">experimentation.<\/a><\/p>\n<p>However, if you hope to be a Lean organization, if you hope to build a great product, you have to be\u00a0scientific in your approach to decision making, especially when it comes to your roadmap. You must design experiments to ensure you\u2019re using resources effectively toward your goal of maximizing customer value.<\/p>\n<p>In fact, if the motto for sales people is \u201calways be closing,\u201d the motto for Lean product managers should be \u201calways be validating.\u201d Lean product managers use tools like Minimum Viable Product (MVPs), A\/B testing, and usage tracking tools to validate their ideas before committing more people to them. And when an organization makes decisions this way, it holds everyone accountable to making informed decisions that are logical, data-driven, and customer focused.<\/p>\n<\/div>\n<div class=\"s-content\">\n<h2><span class=\"ez-toc-section\" id=\"IDEA_GENERATION_AND_COLLABORATION_OVER_SOLUTION_MANDATES\"><\/span>IDEA GENERATION AND COLLABORATION OVER SOLUTION MANDATES<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"s-content\">\n<p>Above, we said that the best products were built by teams of Lean product management. This wasn\u2019t entirely true\u2014truly great products are built by highly communicative, collaborative, and diverse\u00a0<a href=\"https:\/\/blog.planview.com\/7-traits-of-high-performing-lean-teams\/\">Lean<em>\u00a0teams<\/em><\/a>, with Lean product managers serving as the connective tissue. Great products are created by organizations that foster cross-organizational collaboration, especially when it comes to product strategy and development.<\/p>\n<p>This means that Lean product managers must share and listen to insights from marketing, sales, designers, engineers, customers, churned customers, prospects, and others. They\u2019re humble enough and smart enough to understand that their success as a product manager depends entirely on the quality of insights on which they\u2019re basing their decisions. Great Lean product managers actively and constantly solicit opinions from others, and work collaboratively with their peers to prioritize work that will make the biggest impact.<\/p>\n<\/div>\n<div class=\"s-content\">\n<h2><span class=\"ez-toc-section\" id=\"KEEP_LEARNING\"><\/span>KEEP LEARNING<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div>\n<div class=\"s-content\">\n<p>Want to continue your Lean product management education? Smart move. Here are a few resources to help you grow in your practice as a Lean product management.<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.planview.com\/using-lean-thinking-to-develop-a-testing-mindset\/\" data-ol-has-click-handler=\"\">Using Lean Thinking to Develop a Testing Mindset<\/a><\/li>\n<li><a href=\"https:\/\/blog.planview.com\/regain-focus-with-kanban\/\" data-ol-has-click-handler=\"\">Regain Focus with Kanban<\/a><\/li>\n<li><a title=\"\" href=https:\/\/www.planview.com\/resources\/articles\/lkdc-lean-metrics-project-delivery\/ target=\"_blank\" rel=\"noreferrer noopener\" data-ol-has-click-handler=\"\">6 Lean Metrics to Increase Speed<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>While many tools can be incredibly helpful, there are some that simply rise above the rest in terms of their simplicity, intuitiveness, and ease of use. You know, those apps that guide you seamlessly from one step to another, anticipating your every question, providing every answer exactly when you need it. It\u2019s especially impressive when&#8230;<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[38],"tags":[511],"class_list":["post-13084","post","type-post","status-publish","format-standard","hentry","category-work-collaboration","tag-leankit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lean Product Management: Why It Matters - Blog | Planview<\/title>\n<meta name=\"description\" content=\"Here\u2019s what differentiates\u00a0Lean\u00a0product managers from others and why it matters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lean Product Management: Why It Matters\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s what differentiates\u00a0Lean\u00a0product managers from others and why it matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-10T13:59:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-05T15:02:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters.jpg\" \/>\n<meta name=\"author\" content=\"Emily Peterson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Peterson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/\"},\"author\":{\"name\":\"Emily Peterson\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/4c7f74a4e385a0c041dbd2a96c4db32e\"},\"headline\":\"Lean Product Management: Why It Matters\",\"datePublished\":\"2019-07-10T13:59:06+00:00\",\"dateModified\":\"2020-03-05T15:02:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/\"},\"wordCount\":1128,\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters.jpg\",\"keywords\":[\"LeanKit\"],\"articleSection\":[\"Work Management for Teams\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/\",\"url\":\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/\",\"name\":\"Lean Product Management: Why It Matters - Blog | Planview\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters.jpg\",\"datePublished\":\"2019-07-10T13:59:06+00:00\",\"dateModified\":\"2020-03-05T15:02:49+00:00\",\"description\":\"Here\u2019s what differentiates\u00a0Lean\u00a0product managers from others and why it matters.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#primaryimage\",\"url\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters.jpg\",\"contentUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters.jpg\",\"width\":800,\"height\":427},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.planview.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lean Product Management: Why It Matters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.planview.com\/#website\",\"url\":\"https:\/\/blog.planview.com\/\",\"name\":\"Planview Blog\",\"description\":\"Leading the conversation on digital connected work\",\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.planview.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.planview.com\/#organization\",\"name\":\"Planview\",\"url\":\"https:\/\/blog.planview.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png\",\"contentUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png\",\"width\":280,\"height\":66,\"caption\":\"Planview\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\",\"https:\/\/x.com\/Planview\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/4c7f74a4e385a0c041dbd2a96c4db32e\",\"name\":\"Emily Peterson\",\"description\":\"Emily Peterson is a Demand Gen Manager for Planview's Enterprise Agile Planning Solution, focusing on helping organizations achieve agility on their terms and timeline. She uses her professional experience in Agile marketing (as the RTE) to leverage new ways of working across the organization, connecting all parts of the business to the overall goals of the organization.\",\"url\":\"https:\/\/blog.planview.com\/author\/emily-peterson\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lean Product Management: Why It Matters - Blog | Planview","description":"Here\u2019s what differentiates\u00a0Lean\u00a0product managers from others and why it matters.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/","og_locale":"en_US","og_type":"article","og_title":"Lean Product Management: Why It Matters","og_description":"Here\u2019s what differentiates\u00a0Lean\u00a0product managers from others and why it matters.","og_url":"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/","og_site_name":"Planview Blog","article_publisher":"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","article_published_time":"2019-07-10T13:59:06+00:00","article_modified_time":"2020-03-05T15:02:49+00:00","og_image":[{"url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters.jpg","type":"","width":"","height":""}],"author":"Emily Peterson","twitter_card":"summary_large_image","twitter_creator":"@Planview","twitter_site":"@Planview","twitter_misc":{"Written by":"Emily Peterson","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#article","isPartOf":{"@id":"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/"},"author":{"name":"Emily Peterson","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/4c7f74a4e385a0c041dbd2a96c4db32e"},"headline":"Lean Product Management: Why It Matters","datePublished":"2019-07-10T13:59:06+00:00","dateModified":"2020-03-05T15:02:49+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/"},"wordCount":1128,"publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"image":{"@id":"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters.jpg","keywords":["LeanKit"],"articleSection":["Work Management for Teams"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/","url":"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/","name":"Lean Product Management: Why It Matters - Blog | Planview","isPartOf":{"@id":"https:\/\/blog.planview.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#primaryimage"},"image":{"@id":"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters.jpg","datePublished":"2019-07-10T13:59:06+00:00","dateModified":"2020-03-05T15:02:49+00:00","description":"Here\u2019s what differentiates\u00a0Lean\u00a0product managers from others and why it matters.","breadcrumb":{"@id":"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#primaryimage","url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters.jpg","contentUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/03\/lean-product-management-why-it-matters.jpg","width":800,"height":427},{"@type":"BreadcrumbList","@id":"https:\/\/blog.planview.com\/lean-product-management-why-it-matters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.planview.com\/"},{"@type":"ListItem","position":2,"name":"Lean Product Management: Why It Matters"}]},{"@type":"WebSite","@id":"https:\/\/blog.planview.com\/#website","url":"https:\/\/blog.planview.com\/","name":"Planview Blog","description":"Leading the conversation on digital connected work","publisher":{"@id":"https:\/\/blog.planview.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.planview.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.planview.com\/#organization","name":"Planview","url":"https:\/\/blog.planview.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/","url":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","contentUrl":"https:\/\/blog.planview.com\/wp-content\/uploads\/2015\/06\/planview-logo-black.png","width":280,"height":66,"caption":"Planview"},"image":{"@id":"https:\/\/blog.planview.com\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772","https:\/\/x.com\/Planview"]},{"@type":"Person","@id":"https:\/\/blog.planview.com\/#\/schema\/person\/4c7f74a4e385a0c041dbd2a96c4db32e","name":"Emily Peterson","description":"Emily Peterson is a Demand Gen Manager for Planview's Enterprise Agile Planning Solution, focusing on helping organizations achieve agility on their terms and timeline. She uses her professional experience in Agile marketing (as the RTE) to leverage new ways of working across the organization, connecting all parts of the business to the overall goals of the organization.","url":"https:\/\/blog.planview.com\/author\/emily-peterson\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/13084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/comments?post=13084"}],"version-history":[{"count":0,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/posts\/13084\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/media?parent=13084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/categories?post=13084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.planview.com\/wp-json\/wp\/v2\/tags?post=13084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}