{"id":12612,"date":"2017-06-27T10:55:52","date_gmt":"2017-06-27T15:55:52","guid":{"rendered":"https:\/\/blog.planview.com\/?p=12612"},"modified":"2020-03-02T10:47:49","modified_gmt":"2020-03-02T16:47:49","slug":"trends-disrupting-the-insurance-industry-part-3","status":"publish","type":"post","link":"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-3\/","title":{"rendered":"Trends Disrupting the Insurance Industry, Part 3"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12613\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/InsuranceIndustry3Blog.jpg\" alt=\"\" width=\"2000\" height=\"1200\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/InsuranceIndustry3Blog.jpg 2000w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/InsuranceIndustry3Blog-300x180.jpg 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/InsuranceIndustry3Blog-768x461.jpg 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/InsuranceIndustry3Blog-1024x614.jpg 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/InsuranceIndustry3Blog-750x450.jpg 750w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>This is the final installment in a series of posts, in which we describe the trends disrupting the insurance industry \u2013 and how Lean can help incumbents survive and thrive amidst the disruption. If you missed the first two posts in this series, start reading\u00a0<a href=\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-1\/\" data-ol-has-click-handler=\"\">here<\/a>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-3\/#Human-Centric_Business_Models\" >Human-Centric Business Models<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-3\/#Focus_of_InsurTechs\" >Focus of InsurTechs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-3\/#The_Lean_Approach_Put_People_First\" >The Lean Approach: Put People First<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-3\/#Learn_More\" >Learn More<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-3\/#Sources\" >Sources<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Human-Centric_Business_Models\"><\/span>Human-Centric Business Models<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Successful InsurTechs are not disruptive because of their technology \u2013 they\u2019re disruptive because of their ability to leverage technology to provide a distinctively different customer experience. Technology isn\u2019t the driving factor \u2013 humans are.<\/p>\n<p>These companies are taking advantage of the industry\u2019s notorious reputation for poor customer service \u2013 and complete lack of concern for customer experience.<\/p>\n<p>Tech-enabled startups are shifting away from product-centric business models, towards human-centric models that provide the service, product, and price customers want \u2013 with an experience that demonstrates a true understanding of their needs. They\u2019re developing high-tech solutions to anticipate and meet ever-evolving customer demands \u2013 with the simplicity and user experience modern consumers have come to expect. Research by McKinsey suggests that large insurers who are adopting a similar growth mindset are weathering disruption successfully.\u00b9<\/p>\n<p>Here are a few examples of human-centric models \u2013 and what large insurers can learn from them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12614\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/lemonade-768x184.png\" alt=\"\" width=\"768\" height=\"184\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/lemonade-768x184.png 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/lemonade-768x184-300x72.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/lemonade-768x184-750x180.png 750w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Insurance Type: Home and Rental<\/p>\n<p>Big Idea: \u201cWe treat the premiums you pay as if it\u2019s your money, not ours.\u201d\u00b2<\/p>\n<p>About the Business Model: This New York-based peer-to-peer insurance model takes advantage of the distrust many consumers have of large insurers.<\/p>\n<p>Their advertised business model demonstrates trust and respect for the customer\u2019s money: They treat policyholders who care about the same causes as virtual groups of \u2018peers\u2019. They use each pool of money to: pay claims, give leftover funds to the group\u2019s common cause, and use reinsurance to cover group claims that exceed the pool. Instead of profiting off of unclaimed money, Lemonade takes a flat 20% of all premiums.\u00b2<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12615\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/trov-logo-brand.png\" alt=\"\" width=\"600\" height=\"234\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/trov-logo-brand.png 600w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/trov-logo-brand-300x117.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Insurance Type: Property and Casualty<\/p>\n<p>Big Idea: \u201cProtect just the things you want \u2013 exactly when you want \u2013 entirely from your phone.\u201d\u00b3<\/p>\n<p>About the Business Model: Currently available in Australia and the UK, Trov allows customers to choose which items to protect \u2013 and when to protect them \u2013 all from a mobile device. Filing claims in the app simulates the experience of sending a few text messages to a friend.<\/p>\n<p>This business model takes a common complaint about insurance \u2013 that it is complex, confusing, and unreliable for protecting what truly matters \u2013 and leverages it to create a tech-enabled, human-centric service.<\/p>\n<figure id=\"attachment_12616\" aria-describedby=\"caption-attachment-12616\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12616\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/195730LOGO-768x230.jpg\" alt=\"\" width=\"768\" height=\"230\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/195730LOGO-768x230.jpg 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/195730LOGO-768x230-300x90.jpg 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/195730LOGO-768x230-750x225.jpg 750w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption id=\"caption-attachment-12616\" class=\"wp-caption-text\">Pay-per-mile car insurance provider Metromile saves customers an average of $500 a year. (PRNewsFoto\/Metromile)<\/figcaption><\/figure>\n<p>Insurance Type: Auto<\/p>\n<p>Big Idea: \u201cTraditional car insurance is unfair to low-mileage drivers.\u201d<sup>4<\/sup><\/p>\n<p>About the Business Model: This model targets the problems facing low-mileage drivers with technology, while providing a personalized, 24\/7 customer experience.<\/p>\n<p>MetroMile\u2019s mobile app relies on a small wireless device that securely counts miles to calculate monthly premiums. The app also allows customers to monitor driving history and vehicle health, file claims, and determine the location of their vehicle.<\/p>\n<p>Drivers pay a low monthly base rate (determined based on age, vehicle, driver history, and other factors) plus a fixed per-mile rate every month. According to their website, this saves drivers an average of $500 per year.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Focus_of_InsurTechs\"><\/span>Focus of InsurTechs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Luckily, there is hope for large incumbents. Like in the world of FinTech, most \u201cInsurTech\u201d startups are not aiming to completely disrupt the full value chain of the industry. According to the McKinsey Panorama InsurTech database, 61 percent of all InsurTechs today focus on providing services to insurers, and simplifying and digitizing parts of the insurance value chain. Only 9 percent are trying to replace the incumbents, while 30 percent are focused on disintermediating the customer. In fact, many of the startups rely on incumbents for key insurance functions, such as underwriting.\u00b9<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12617\" src=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Ex4-Insuretechs-Enabling-Value-Chain-v2.png\" alt=\"\" width=\"1300\" height=\"975\" srcset=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Ex4-Insuretechs-Enabling-Value-Chain-v2.png 1300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Ex4-Insuretechs-Enabling-Value-Chain-v2-300x225.png 300w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Ex4-Insuretechs-Enabling-Value-Chain-v2-768x576.png 768w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Ex4-Insuretechs-Enabling-Value-Chain-v2-1024x768.png 1024w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Ex4-Insuretechs-Enabling-Value-Chain-v2-100x75.png 100w, https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/Ex4-Insuretechs-Enabling-Value-Chain-v2-750x563.png 750w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Lean_Approach_Put_People_First\"><\/span>The Lean Approach: Put People First<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This means that large insurers shouldn\u2019t feel threatened by InsurTech companies \u2013 they should learn from them. Even if they only represent a small slice of the overall insurance pie, each of these companies has leveraged a specific pain point in the typical insurance customer experience, and has used a combination of high-tech and high-touch methods to create a human-centric business model that adds more value to their customer\u2019s lives.<\/p>\n<p>In Lean, this customer-centric mindset is part of a concept known as\u00a0<a href=\"https:\/\/blog.planview.com\/respect-for-people-leans-neglected-pillar\/\" data-ol-has-click-handler=\"\">Respect for People<\/a>.<\/p>\n<p>Respect for People applies to every part of the value stream: It\u2019s the idea that employees want to do their best work, and will do so if they are empowered by a healthy, respectful system. Leaders will get the best results from their teams if they empower them to make smart, informed decisions. Employees will create the best products and services if they respect their customer, and let the customer\u2019s voice (and data) guide their decision making.<\/p>\n<p>In an industry plagued by a reputation of being untrustworthy, adopting a customer-centric mindset could create a path to sustainability for large insurers. According to McKinsey, insurers who have taken pages from the InsurTech playbook are not only more profitable, but are also growing faster.\u00b9<\/p>\n<h3>How to Get Started<\/h3>\n<p>It is the responsibility of everyone in the organization to practice Respect for People. Here are some actionable ways employees, coworkers, and leaders can practice Respect for People.<\/p>\n<h3>Employees<\/h3>\n<p>\u2026work with respect for customers and their employer by:<\/p>\n<ul>\n<li>Making decisions based on customer and market data, not \u2018gut\u2019<\/li>\n<li>Continuously identifying ways to optimize processes for value delivery<\/li>\n<li>Setting personal and team WIP (work-in-process) \u00a0limits to ensure sustainable, continuous flow<\/li>\n<li>Creating quality work that meets customer needs<\/li>\n<li>Participating in training to learn how to make most effective use of tools<\/li>\n<li>Make decisions that optimize the efforts of the whole organization<\/li>\n<\/ul>\n<h3>Coworkers<\/h3>\n<p>\u2026demonstrate respect for customers and other employees by:<\/p>\n<ul>\n<li>Continuously identifying ways to optimize processes for value delivery<\/li>\n<li>Advocating to eliminate waste in practices and processes<\/li>\n<li>Gathering and sharing knowledge with team members and across departments<\/li>\n<li>Taking time to reflect on past performance and implement improvement efforts<\/li>\n<li>Cross-training team members on tools so everyone is as effective as they can be<\/li>\n<\/ul>\n<h3>Leaders<\/h3>\n<p>\u2026create an environment that fosters respect by:<\/p>\n<ul>\n<li>Celebrating successes and failures equally as opportunities for growth<\/li>\n<li>Encouraging thoughtful testing at all levels of the company<\/li>\n<li>Making decisions based on customer and market data, not \u2018gut\u2019 or \u2018experience\u2019<\/li>\n<li>Hiring and developing talented, humble, and hungry employees<\/li>\n<li>Empowering employees with the tools they need to succeed<\/li>\n<li>Frequently working side by side with front line workers \u2013 those closest to the customer \u2013 to understand the customer experience firsthand<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Learn_More\"><\/span>Learn More<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To learn more about the topics addressed in this article, we recommend the following resources:<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-1\/\" data-ol-has-click-handler=\"\">Trends Disrupting the Insurance Industry Part 1<\/a><\/li>\n<li><a title=\"\" href=\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-2\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">Trends Disrupting the Insurance Industry Part 2<\/a><\/li>\n<li><a href=\"https:\/\/blog.planview.com\/respect-for-people-leans-neglected-pillar\/\" data-ol-has-click-handler=\"\">Respect for People: Lean\u2019s Neglected Pillar<\/a><\/li>\n<li><a title=\"\" href=\"\/leading-with-respect\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">Leading with Respect<\/a><\/li>\n<li><a title=\"\" href=\"https:\/\/blog.planview.com\/customer-centric-to-the-core\/\" data-ol-has-click-handler=\"\">Customer-Centric to the Core<\/a><\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Sources\"><\/span>Sources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Catlin, T., Lorena, Johannes T., Munstermann, B., Olesen, Peter B., Ricciardi, V. (2017) Insurtech \u2013 The threat that inspires. Retrieved from\u00a0<a title=\"\" href=\"https:\/\/digitalinsurance.mckinsey.com\/insurtech-the-threat-that-inspires\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">https:\/\/digitalinsurance.mckinsey.com\/insurtech-the-threat-that-inspires\/<\/a><\/li>\n<li>Lemonade (home page).\u00a0<a title=\"\" href=\"https:\/\/www.lemonade.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">https:\/\/www.lemonade.com\/<\/a><\/li>\n<li>Trov (home page).\u00a0https:\/\/trov.com\/<\/li>\n<li>MetroMile (home page).\u00a0<a title=\"\" href=\"https:\/\/www.metromile.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-ol-has-click-handler=\"\">https:\/\/www.metromile.com\/<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>This is the final installment in a series of posts, in which we describe the trends disrupting the insurance industry \u2013 and how Lean can help incumbents survive and thrive amidst the disruption. If you missed the first two posts in this series, start reading\u00a0here. Human-Centric Business Models Successful InsurTechs are not disruptive because of&#8230;<\/p>\n","protected":false},"author":143,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[38],"tags":[511],"class_list":["post-12612","post","type-post","status-publish","format-standard","hentry","category-work-collaboration","tag-leankit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trends Disrupting the Insurance Industry, Part 3 - Blog | Planview<\/title>\n<meta name=\"description\" content=\"This is the final installment in a series of posts, in which we describe the trends disrupting the insurance industry \u2013 and how Lean can help incumbents survive and thrive amidst the disruption.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends Disrupting the Insurance Industry, Part 3\" \/>\n<meta property=\"og:description\" content=\"This is the final installment in a series of posts, in which we describe the trends disrupting the insurance industry \u2013 and how Lean can help incumbents survive and thrive amidst the disruption.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Planview Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/pages\/Planview-Inc\/89422974772\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-27T15:55:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-02T16:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/InsuranceIndustry3Blog.jpg\" \/>\n<meta name=\"author\" content=\"Maja Majewski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Planview\" \/>\n<meta name=\"twitter:site\" content=\"@Planview\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maja Majewski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-3\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-3\/\"},\"author\":{\"name\":\"Maja Majewski\",\"@id\":\"https:\/\/blog.planview.com\/#\/schema\/person\/aa59125db5f1ca92768f09b5819a2124\"},\"headline\":\"Trends Disrupting the Insurance Industry, Part 3\",\"datePublished\":\"2017-06-27T15:55:52+00:00\",\"dateModified\":\"2020-03-02T16:47:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-3\/\"},\"wordCount\":1175,\"publisher\":{\"@id\":\"https:\/\/blog.planview.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-3\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.planview.com\/wp-content\/uploads\/2020\/02\/InsuranceIndustry3Blog.jpg\",\"keywords\":[\"LeanKit\"],\"articleSection\":[\"Work Management for Teams\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-3\/\",\"url\":\"https:\/\/blog.planview.com\/trends-disrupting-the-insurance-industry-part-3\/\",\"name\":\"Trends Disrupting the Insurance Industry, Part 3 - 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