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Three Ways Enterprise Architects Can Engage the Business

Establishing a communication framework

Three Ways Enterprise Architects Can Engage the Business

In today’s highly complex business landscape, enterprise architects must show business leaders how they can leverage technology to achieve business objectives. Clearly, the pressure cooker of digital transformation is a great opportunity for these “smartest guys in the corner” to shine. The problem is that enterprise architects have a lot of expertise and value but are challenged with communicating it to the business.Enterprise Architecture Communications Framework

Enterprise architects adopt many popular enterprise architecture frameworks but those frameworks don’t necessarily help architects communicate business value. For business leaders, they want to know what products and services are being delivered, how to fit projects into a bigger ecosystem, and most importantly how to achieve desired business outcomes and strategic goals.

In the new white paper, An Enterprise Architecture Communication Framework: Three Ways to Have Business Conversations About Technology, we outline how to effectively grab the spotlight in a business-oriented way. As every industry struggles to respond to changes in the market and adapt to customer demands, enterprise architects should seize the moment to drive innovation, show value, and advance strategy.

Here’s a peek into the three-part communication framework featured in the whitepaper that can help enterprise architects own the conversation, manage complexity, and mitigate risk:

  1. Get to know your stakeholders – Stop guessing and start listening to business leaders. This allows you to identify routine questions and focus your limited time and resources on better understanding your audience.
  1. Prioritize and define specific outputs – By prioritizing a manageable amount of work that can be delivered in 30 to 60 days, you can deliver value early and often and more easily answer key questions and increase outputs.
  1. Collect and manage data to answer questions – Ensuring data accuracy and managing data effectively is critical to your success. Bridge the gap by managing large amounts of information and translating it into something meaningful for the business. Make sure you can scale to provide views across the scope and size of your portfolio.

Traditional architecture frameworks are not sufficient to drive digital transformation for modern businesses. For more information, I invite you to read the full whitepaper An Enterprise Architecture Communication Framework: Three Ways to Have Business Conversations About Technology and companion infographic (featured in another blog) for tips to enhance your practice by adding a simple enterprise architecture-to-business communication framework to begin communicating better with key stakeholders and decision makers.

 

 

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Jeff Ellerbee
Written By
Jeff Ellerbee, Troux Solutions Marketing Manager, handles product marketing for Planviews’ Troux product line. Jeff has helped customers be successful with Troux in the US and UK for 14 years. Jeff is a Technical Sales leader with over 19 years’ experience creating and selling software. He has designed, built, and successfully marketed five enterprise software products and a healthcare automation device for several venture-backed companies. Jeff is a Software Engineer turned Sales Engineer who has progressively shifted toward greater revenue generating responsibilities, taking on new challenges, creating more value for his customers and earning greater personal rewards. @TheJeffEllerbee (Jeff Ellerbee on Twitter)

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