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Leveraging GDPR to Transform Your Organization

The countdown to the General Data Protection Regulation (GDPR) deadline has begun in earnest. These sweeping regulations go into effect on May 25, 2018—less than one year away. Not only will these new laws impact consumers and businesses…

Digital Marketing Project Management in Action

Digital marketing project management can be challenging because we constantly have an ongoing, lengthy to-do list. We add to the list within our own department, but we also receive website update requests from other departments. Our to-do…

Event Management – Are You Managing It or is It Managing You?

The nature of event management involves lots of moving parts: dates, people, deliverables, activities, deadlines, and more deadlines. Trying to keep track of everything can be complicated and challenging. How do you ensure what you need…

Project Management in Demand Generation Marketing

As a demand-generation marketer, it is my job to get customers excited about our company’s products and services. The programs I manage through e-mail campaigns and social media create touch points with our customers. Project management…

Planview and SnapLogic: Fast Results and Faster Decisions

Since 2016, Planview and SnapLogic have been partners for a really good reason – to make obtaining insights from Planview’s suite of products even faster. SnapLogic, a company based out of Silicon Valley, CA, is an Integration Platform-as-a-Service…

The Growing Role of Enterprise Architects

A recent analysis by Planview found that today’s enterprise architects (EA) must not only be technical but also be strategic. The team looked at a random set of 100 job postings at different companies and identified the most common hiring…